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BOOK EXCERPT:
In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
Product Details :
Genre |
: Education |
Author |
: Sheila Steinberg |
Publisher |
: Juta and Company Ltd |
Release |
: 2007 |
File |
: 356 Pages |
ISBN-13 |
: 0702172618 |
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BOOK EXCERPT:
The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.
Product Details :
Genre |
: Social Science |
Author |
: John Fiske |
Publisher |
: Routledge |
Release |
: 2002-09-11 |
File |
: 220 Pages |
ISBN-13 |
: 9781134947072 |
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BOOK EXCERPT:
This publication aims to introduce undergraduate students to the research practices of communication science, with the emphasis on fundamental and basic research.
Product Details :
Genre |
: Communication |
Author |
: G. M. Du Plooy |
Publisher |
: Juta and Company Ltd |
Release |
: 1995-11-30 |
File |
: 216 Pages |
ISBN-13 |
: 0702134465 |
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BOOK EXCERPT:
Radio communications plays an increasingly critical and growing role in today's electronic battlefield. Because more and more radio signals are deployed in electronic warfare (EW) situations, determining which ones are friendly and which are enemy has become more difficult and crucial. This book arms defense systems designers and operators with the full array of traditional search mechanisms and advanced high-resolution techniques for targeting radio signals deployed in electronic warfare. An invaluable technical reference, the book helps professionals fully understand the tradeoffs involved in designing EW target acquisition systems with less time and effort. Moreover, practitioners learn how to establish optimum methods for acquiring communication targets for exploitation or countermeasures. The book also serves as an excellent text for graduate courses in electronic warfare.
Product Details :
Genre |
: Technology & Engineering |
Author |
: Richard Poisel |
Publisher |
: Artech House |
Release |
: 2003-12-01 |
File |
: 374 Pages |
ISBN-13 |
: 1580539149 |
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BOOK EXCERPT:
An accessible undergraduate textbook introducing key fundamental principles behind modern communication systems, supported by exercises, software problems and lab exercises.
Product Details :
Genre |
: Technology & Engineering |
Author |
: Upamanyu Madhow |
Publisher |
: Cambridge University Press |
Release |
: 2014-11-24 |
File |
: 547 Pages |
ISBN-13 |
: 9781107022775 |
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BOOK EXCERPT:
Product Details :
Genre |
: Digital communications |
Author |
: N. B. Chakrabarti |
Publisher |
: New Age International |
Release |
: 2007 |
File |
: 12 Pages |
ISBN-13 |
: 9788122420838 |
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BOOK EXCERPT:
Whether you are a technical or management professional, you can turn to this highly understandable and comprehensive overview of satellite technology, applications, and management. Thoroughly updated and expanded, this third edition boasts a wealth of new material, including added coverage of systems engineering as applied to satellite communications, clear explanations of all aspects of building and using a satellite systems, and discussions on digital communications and processing in modern satellite networks. The new edition also examines critical success factors and how to avoid the pitfalls in selecting satellite and ground resources. The book covers all the fundamentals of satellites, ground control systems, and earth stations, considering the design and operation of each major segment. You gain a practical understanding of the basic construction and usage of commercial satellite networks-how parts of a satellite system function, how various components interact, which role each component plays, and which factors are the most critical to success. Moreover, the book explores the economic, legal, and management issues involved in running the business of satellite communications.
Product Details :
Genre |
: Technology & Engineering |
Author |
: Bruce R. Elbert |
Publisher |
: Artech House |
Release |
: 2008 |
File |
: 463 Pages |
ISBN-13 |
: 9781596932111 |
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BOOK EXCERPT:
Now published by Sage Introduction to Human Communication, Third Edition, offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking students through the basics of communication theory and research, they provide tools to help students become more competent, confident, employable, and ethical communicators. A diverse array of real-world examples and practical pedagogical tools help students apply what they′ve learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Susan R. Beauchamp |
Publisher |
: SAGE Publications |
Release |
: 2023-09-25 |
File |
: 541 Pages |
ISBN-13 |
: 9781071922583 |
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BOOK EXCERPT:
This accessible guide contains everything you need to get up to speed on the theory and implementation of MIMO techniques.
Product Details :
Genre |
: Technology & Engineering |
Author |
: Jerry R. Hampton |
Publisher |
: Cambridge University Press |
Release |
: 2014 |
File |
: 303 Pages |
ISBN-13 |
: 9781107042834 |
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BOOK EXCERPT:
Make real progress with this introduction which guides you through your course with easy-to-read language and helpful images. Suitable for all awarding bodies and written by experts currently teaching Level 1 students, this book provides detailed support by following the specification clearly and simply. It covers all mandatory and nine optional units across both Health & Social Care and Early Years and is suitable for the Award, Certificate and Diploma. The colourful design, easy-to-read language and helpful images will ensure the relevant knowledge is easily accessed. - Generate all the required evidence by using the links between assessment criteria and activities - Stay on top of new concepts with definitions, summaries, examples and a glossary - Matches the specification completely with strong links to the assessment criteria throughout.
Product Details :
Genre |
: Study Aids |
Author |
: Corinne Barker |
Publisher |
: Hachette UK |
Release |
: 2014-09-26 |
File |
: 188 Pages |
ISBN-13 |
: 9781471830198 |