Artificial Intelligence has emerged as a miracle which has transformed lives and communication from the core. AI technologies have enabled the brands to make automated decisions based on data collection, data analysis and trends which has significantly impacted brand marketing.The AI techniques is a new dimension which has paved an unprecedented path to shape businesses to deepen brand-consumer relationship. This book has showcased that how AI has seeped in and transformed brand performance, can scale customer personalization and precision in ways,fuels the consumer need of interactivity and impacted content creation, strategizing brand and its assessment.AI is a new tomorrow as it is touching consumer behaviour in infinite ways. This book has highlighted through case studies that how AI has converged a virtual reality platform providing immersive brand experiences to its users, can create simulation models and personalized purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants which has made many brands adopting AI to stay ahead and sustain in future. This book is strongly recommended for brand managers, researchers, brand professionals, academicians, students and organizations as it unknots the role of AI in augmenting branding and affecting human life in a substantial way.

Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.

In a future situation known as the Metaverse, individuals will be able to enter a shared online reality that contains avatars—digital representations of both themselves and other users—through the use of advanced computing.In this book you will find the potential for graphic design in this space is enormous; as metaverse applications advance and take on more realism, graphic designers will be expected to provide intuitive, aesthetically pleasing user interfaces and user experiences. By making unique images for metaverse platforms, graphic artists may discover new ways to profit from their work in the future.

Due to the increasing transformation and changes in the economy, society, technology, ecology or even human health, organisations and companies are or should be continuously changing in order to survive as they are open systems. This book illustrates both how organisations can transform or change and where the most cutting-edge and innovative organisations and companies are heading. Accordingly, the book is structured in two parts. The first part explores concepts associated with change and development such as innovation, organisational resilience and learning, and describes the latest trends and related research. The second part analyses the new organisation or company we are, it is to be hoped, heading for: a more conscious, compassionate, sustainable, innovative, trustful and humane organisation. The book reviews underlying ideas related to leadership, technology, trust and compassion and presents and analyses compassionate, sustainable and conscious organisations through an in-depth examination of their organisational and managerial characteristics, with particular emphasis on their human resource management practices and employee wellbeing. This volume is principally addressed to management and business students and researchers, as it offers a pedagogical review and analysis of the topics from the latest literature and research. At the same time, it provides highly topical and interesting ways forward for executives who want to transform their companies by introducing more conscious, humane and innovative approaches.

Fashion writing now enjoys its highest-ever profile as the digital world has multiplied the number of platforms on which it is available. No longer confined to restrictive print schedules or occasional broadcast slots, fashion is now an ever-present content driver. With retailers, brands and designers all in on the act, plus the emergence of citizen fashion coverage from the social media community, the volume of fashion journalism has risen beyond any predictions. While bloggers monetise their musings - indeed, create successful and influential fashion media and fashion product businesses - traditional magazines and newspapers have expanded their multi-channel fashion content in order to secure more touch points with consumers and drive revenue from fashion advertising. Aimed at students on specialist fashion journalism courses or general/lifestyle journalism degrees, this guide will also appeal to untrained writers, including content creators, who want to add a professional approach to their fashion writing.

Annotation This book constitutes the refereed proceedings of the 10th Congress of the Italian Association for Artificial Intelligence, AI*IA 2007, held in Rome, Italy, in September 2007. The 42 revised full papers presented together with 14 revised poster papers and 3 invited talks were carefully reviewed and selected from 80 submissions. The papers are organized in topical sections on knowledge representation and reasoning, multiagent systems, distributed AIai, knowledge engineering, ontologies and the semantic Web, machine learning, natural language processing, information retrieval and extraction, planning and scheduling, AI and applications. Three special tracks depicting progresses in significant application fields that represent increasingly relevant topics contain 18 additional papers on AI and robotics, AI and expressive media, and intelligent access to multimedia information.

In the vast expanse of human understanding, few domains captivate and baffle as much as the interplay between artificial intelligence (AI) and the intricacies of human psychology. It signifies the merging of two separate realms, each teeming with its unique complexities, mysterious enigmas, and profound implications. Our journey through this book manifests as an exploration, a quest to reveal the intricate dimensions of intellect, language, emotions, cognition, character, and neuropsychology in this AI-defined era.

Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age. The Blair Witch Project is the most important example of online film promotion in cinema history. Over the last thirty years only a small number of major and independent distributors have converted internet-created buzz into box-office revenues with similar levels of success. Yet readings of how the film's internet campaign broke new ground in the summer of 1999 tend to minimize, overlook or ignore the significance of other online film promotions. Similarly, claims that Blair initiated a cycle of imitators have been repeated in film publications and academic studies for more than two decades. This book challenges three major narratives in studies about online film marketing: Hollywood's major studios and independents had no significant relationship to the internet in the 1990s; online film promotions only took off after 1999 because of Blair; and Hollywood cashed-in by initiating a cycle of imitators and scaling up corporate activities online. Hollywood Online tests these assumptions by exploring internet marketing up to and including the film's success online (Pre-Blair, 1993-9), then by examining the period immediately after Blair (Post-Blair, 2000-8) which broadly coincides with the rise and decline of DVD, as well as the emergence of the social media sites MySpace, Facebook and Twitter.