Are you looking to take your business to another level with the power of EFFECTIVE BRANDING TECHNIQUES? You may be missing out on the key to success because you are not using the right branding techniques. The book will show you modern branding techniques that will help you fix that, so you can get the best results. A better understanding and projection of your brand will allow you to create a stronger image that attracts customers and investors. You'll learn how to create a brand that's both unique and recognisable, and that speaks to your target market. In this book you'll learn: The Importance of a Name The Importance of the Logo The Importance of Color Contract the Brand Publicity is a Good Thing Advertising the Brand Be Authentic It’s not all about quality Category Over Brand Keep it Simple Don’t be a Stuck Up Brand A Second Thought on Naming Keep Brand Names and Company Names Separate Beware of Sub-branding Can You Ever Extend the Brand? Think Globally Branding and the Internet Naming and the Internet Globalism and the Internet Conclusion

This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside, you'll find everything you need to know to develop and execute a successful content marketing strategy, including identifying your target audience, creating compelling content, and distributing it effectively. Then, with case studies and real-world examples, you'll be equipped to create and distribute content that engages and converts your target audience.

Lou Sepulveda C.P.P. is a 36 year sales and sales management veteran in the security alarm business. Lou sold security systems belly-to-belly to literally thousands of happy customers. In this book Lou shares his vast security sales knowledge to assist new and experienced security salespeople achieve record sales performance. Learn how prospect for sales leads, deliver a polished presentation guaranteed to sell, and close more sales. Lou exposes the top objections security salespeople face and more importantly, exactly how to answer the objections sales pros face in a professional non-threatening way. Learn twelve closes that will insure you close more sales. Lou has trained security professionals in every state in the United States as well as in thirty countries around the world.

Are you looking to take your business to the next level? Do you want to establish yourself as a thought leader in your industry and connect with your audience on a deeper level? Look no further than "Blogging like a pro: A creative blueprint for businesses.” Our comprehensive guide is designed to help businesses of all sizes create a successful blogging strategy that engages their audience, establishes thought leadership, and promotes their brand. Whether you are a seasoned blogger or just getting started, our guide will provide you with the tools and resources you need to succeed. Our guide is filled with actionable tips and advice from experienced bloggers and marketing professionals, as well as real-life examples of successful business blogs. We will provide you with the knowledge and inspiration you need to take your blogging strategy to the next level. Don't let your business fall behind. Invest in "Blogging like a pro: A creative blueprint for businesses" today and start connecting with your audience on a deeper level, establishing yourself as a thought leader in your industry, and taking your business to new heights.

How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.

Are you an online artist ready to take your passion to the next level? Would you love your creative talent to be on showcase for millions to see and buy? Thanks to today’s amazing technology, it’s easier than ever to tap into your passion and turn it into your next paycheck! In just a few days and a few clicks, you can build a successful online web design business selling your creative services. Discover how to easily develop your own website, effectively showcase your work, promote yourself to a worldwide audience, generate new clients, better service existing clients, and more! • Design an attractive, business website using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming knowledge • Create a killer online portfolio that captures new clients • Use easy online tools that work 24/7 to handle requests and payments • Drive traffic using search engine optimization and other marketing and advertising techniques • Boost profits by expanding your specialty or your business

Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no time Key Features Organize your business designs using folders and learn to schedule social media content in Canva’s own content planner Learn to create presentations, as well as video and animated social media posts Discover the features of Canva to help you save time, including the brand kit, quick create and templates Book DescriptionIf you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.What you will learn Understand the fundamental capabilities and features of Canva Create a brand kit and understand what makes a good brand Develop effective graphics to aid in increasing visibility on social media platforms Follow step-by-step tutorials to create stunning designs Create a branded logo and learn about trademark and copyright guidelines Discover a world of color combinations, contrasts, and meanings for your brand Explore the fundamental design principles Use videos, animation, and sounds in social graphics for your designs Who this book is forThis book is for aspiring designers, social media managers, VAs, service-based businesses and solopreneurs with basic experience in Canva, who are looking to advance in a new skill, while creating their brand and perfecting their social and marketing materials on a budget. A basic understanding of Canva, including setting up a free Canva account, creating a basic design using a template, adding images and text boxes and changing the color of fonts will be helpful but not essential.

It's time to make your mark in the world of graphic design. There's no doubt you've imagined it-placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don't go as planned. Industry experts and successful graphic designers share what they've learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to: Discover your market and their needs Choose a business environment that works for you Create a business brand that gets noticed Write a marketing plan that captures clients and creates referrals Develop profitable client relationships Set your fees Boost profits by expanding your specialty or your business Combine your creativity with Entrepreneur's expert advice-and design your own successful graphic design business today! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

While rife with new challenges, the emergence of remote work opened a lot of opportunities for company growth. "How to Run a Remote Team Like a Pro" is a free guide for business owners who want to take advantage of this changing work landscape, to accelerate their team's productivity and scale their business rapidly. It was written for entrepreneurs by the entrepreneurs who grew 500 Designs (and its daughter company Design Force) from a 2-person business into a team of 100+ creatives dotted all over the world!

Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business