Inhaltsangabe:Abstract: Against the backdrop of the Western world s saturated and fatigued consumer goods markets, the evolving of China s new consumerism is probably among the most thrilling developments of our days. While the run of foreign companies for China is going on uninterruptedly and many are still struggling with rudimentary difficulties like distribution or production planning, the market is already entering the next stage of competition: the competition of brands. This thesis lays out how foreign (Western) consumer good brands need to be developed in the PR China to ensure long-term market success and a sustainable strong standing with the Chinese consumers. In a first step, this author shortly analyses the situation of existing Chinese and foreign brands in terms of overall market conditions, market trends, domestic or foreign brand dominance, and factors for success or failure. A second step specifies relevant urban Chinese consumer groups according to socio-demographic factors, the consumers general living conditions, lifestyles, and perspectives. A preface on the Chinese system of values delivers the background for further understanding of this paragraph. Subsequently, the core part of this thesis is concerned with brand positioning, branding and brand communication as integral elements of brand building. It introduces modern status-quo concepts from Western brand building practice for each element. With reference to the findings from the preceding brand and consumer analyses, this author discusses in detail how companies can implement and adapt these elements and concepts to the requirements of the Chinese context. Promising options as well as possible challenges and risks are pointed out accordingly. Relevant examples from the current brand scene in China, such as Wall s, Lenovo, BMW, Haier, or Samsung, illustrate these recommendations and suggest creative starting points for further exploration. Major findings of this thesis are that Western brands need to maintain strong symbolic values, and that comprehensive brand building based on brand substance and personality may be the key for sustainable success. Particular focus is to be on durable, close brand-consumer relationships. A main challenge for Western brands will be the adaptation of brand communication to the local consumer requirements. Furthermore, this thesis supports the assumption that the Chinese market must be broken up into regional markets, and that the [...]

This book represents the seventh edition of what has become an established reference work, MAJOR COMPANIES OF THE FAR EAST & AUSTRALASIA. This volume has been carefully researched and updated since publication of the sixth edition, and provides more company data on the most important companies in the region. The information in the book was submitted mostly by the companies themselves, completely free of charge. For the first time, a third volume has been added to the series, covering major companies in Australia and New Zealand. The companies listed have been selected on the grounds of the size of their sales volume or balance sheet or their importance to the business environment of the country in which they are based. The book will be updated and published every year. Any company that considers it is eligible for inclusion in the next edition of MAJOR COMPANIES OF THE FAR EAST & AUSTRALASIA, should write to the publishers. No charge whatsoever is made for publishing details about a principal Asian company. Whilst the publishers have taken every care to ensure accurate reporting of the company information contained in this book, no liability can be accepted by either the publishers, their editorial staff, or their distributors for any errors or omissions, nor for the consequences thereof . . Graham & Trotman Ltd is a member of the Kluwer Academic Publishers Group and publishes over 450 business and technology books. A catalogue is available on request.

This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership. Grounded in the Cultural Intelligence Model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers: • Understand intercultural communication processes. • Improve self-awareness and communication in intercultural settings. • Expand skills in identifying, analyzing, and solving intercultural communication challenges at work. • Evaluate whether one’s communication has been effective. Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part examines the challenge multinational corporations face in balancing brand consistency with local effectiveness. In the second part, attention shifts to Asian company brands, where the focus on branding has been relatively muted until now. Through a variety of sector and country contexts – from facilities management to football clubs, places to pop bands, home appliances to home weaving - we narrate simply and clearly the value, meaning, auditing, aligning, extending and architecture of brands from the likes of Haier, Ah Yee Taung, Axis Bank, OCS, Caltex, Manchester United and Thai Airways in markets as diverse as Japan, Laos, Korea and Singapore. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.

This book represents the ninth edition of what has become an established reference work, MAJOR COMPANIES OF THE Guide to the FAR EAST & AUSTRALASIA. This volume has been carefully researched and updated since publication of the previous arrangement of the book edition, and provides more company data on the most important companies in the region. The information in the This book has been arranged in order to allow the reader to book was submitted mostly by the companies themselves, find any entry rapidly and accurately. completely free of charge. The companies listed have been selected on the grounds of Company entries are listed alphabetically within each section; the size of their sales volume or balance sheet or their in addition three indexes are provided on coloured paper at importance to the business environment of the country in the back of the book. which they are based. The alphabetical index to companies throughout East Asia lists The book is updated and published every year. Any company all companies having entries in the book irrespective of their that considers it is eligible for inclusion in the next edition of main country of operation. MAJOR COMPANIES OF THE FAR EAST & AUSTRALASIA, The alphabetical index to companies within each country of should write to the publishers. No charge whatsoever is made East Asia lists companies by their country of operation. for publishing details about a company.

East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.

This book focuses on doing businesses successfully with China oil, gas and chemicals companies with real business cases on business management and contract negotiations all under one theme. Drawing on the author’s extensive experiences and knowledge of the China oil, gas and chemicals industries, the book presents a comprehensive and practical guide to the China oil industry structure and major Chinese oil companies. It analyses China’s oil, gas and chemicals markets and its growth into the largest oil consumption market in the world. It also examines energy security concerns and mitigation strategies to diversify crude import sources. The book also analyses the key domestic and international players in China including the largest state, multinational and national oil companies. It looks at the largest China oil, gas and chemical companies and analyses their profile, business, strategies, leaders with relevant case studies. It then examines successful engagement, negotiation and management with the China giants. The book illustrates with business case studies on successfully negotiating and managing business relations to foster trust and promote cooperation, as well as, the risks and rewards. Business leaders, universities, business schools and government agencies will appreciate the book with its in-depth knowledge and analysis of the China oil, gas and chemical industries together with relevant business cases.

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

This key book provides students and practitioners of international business with a comprehensive and informative guide to business in China, featuring a combination of both theoretical/academic and practical perspectives.