As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers' definitions of value had begun to change. People were becoming more mindful about their purchases and more attuned to the social and environmental implications of their choices. To better understand this important evolution and its ramifications for business, Andrew Benett and Anne O'Reilly launched a groundbreaking study on the New Consumer and the escalating dissatisfaction over hyperconsumerism. Here, for the first time, is an in-depth look at the new face of the global consumer, showing that: • A significant majority in the seven markets surveyed are deeply worried about the direction in which our consumption-obsessed society is moving. They believe people have become both physically and mentally lazy, and that, as a society, we have lost sight of what truly matters. • Two-thirds believe they would be better off if they lived more simply, and a quarter say they would be happier if they owned fewer things. • Half of Americans surveyed are deriving a sense of satisfaction from reducing their purchases during the downturn, and three-quarters are feeling good about cutting back on the amount of waste they create. • A majority of Americans have no intention of going back to their old shopping patterns, even when the economy rebounds. Now, as the consumer voice signals its changed priorities, forward-thinking companies are responding by rejecting excess and artificiality in favor of products and communications that offer authenticity, substance, and interconnectedness—all values today's more mindful consumer craves. In this book, the brand experts look at corporations as diverse as Glenmorangie and Wal-Mart to see what lessons they can offer to businesses attempting to grow in the postconsumerism era. They also spoke with corporate leaders in a variety of industries to learn how they are recasting their businesses and brands in order to prepare for the changes ahead. Through cutting-edge research and a sharp look at new industry models, Consumed provides real direction for marketers and managers.

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.

One dealer's journey from the populist mayhem of flea markets to the rarefied realm of auctions reveals the rich, often outrageous subculture of antiques and collectibles. Millions of Americans are drawn to antiques and flea-market culture, whether as participants or as viewers of the perennially popular Antiques Roadshow or the recent hit American Pickers. This world has the air of a lottery: a $20 purchase might net you four, five, or six figures. Master dealer Curt Avery, the unlikely star of Killer Stuff and Tons of Money, plays that lottery every day, and he wins it more than most. Occasionally he gets lucky, but more often, he draws on a deep knowledge of America's past and the odd, fascinating, and beautiful objects that have survived it. Week in, week out, Avery trawls the flea and antiques circuit-buying, selling, and advising other dealers in his many areas of expertise, from furniture to glass to stoneware, and more. On the surface, he's an improbable candidate for an antiques dealer. He wrestled in high school and still retains the pugilistic build; he is gruff, funny, and profane; he favors shorts and sneakers, even in November; and he is remarkably generous toward both competitors and customers who want a break. But as he struggles for a spot in a high-end Boston show, he must step up his game and, perhaps more challenging, fit in with a white-shoe crowd. Through his ascent, we see the flea-osphere for what it truly is-less a lottery than a contact sport with few rules and many pitfalls. This rich and sometimes hilarious subculture rewards peculiar interests and outright obsessions-one dealer specializes in shrunken heads; another wants all the postal memorabilia he can get. So Avery must be a guerrilla historian and use his hard-earned knowledge of America's past to live by and off his wits. Only the smartest survive in one of America's most ruthless meritocracies. Killer Stuff and Tons of Money is many things: an insider's look at a subculture replete with arcane traditions and high drama, an inspiring account of a self-made man making his way in a cutthroat field, a treasure trove of tips for those who seek out old things themselves, and a thoroughly fresh, vibrant view of history as blood sport.

This exciting new book advances current practice-based and theoretical knowledge around how youth defines and engages with consumerism to provoke a larger conversation within science and environmental education. It is also geared towards unveiling those literacy praxes that can assist youth to adopt more ethically-oriented consumerist habits. More specifically, this book studies how youth’s participation in the global consumer market intersects with media technologies, new literacies, as well as science and the environment from sociocultural perspectives. In addition, it considers how school science has mediated youth participation in hyper-consumerism, from food and technology to shelter and transportation. This important and timely book is a must-read for those interested in topics such as critical youth studies, critical media literacy, STEM, arts-based research, STSE education, citizenship education, cultural studies, policy studies, curriculum studies, socio-scientific issues, technology, sustainability, food studies, social justice, poverty, and consumer behaviour. A wide range of science, technology and environmental educators from Australia, Brazil, Canada, Netherlands and the United States have combined their perspectives to produce this exciting, innovative, timely and important book. It should be essential reading for all teachers, teacher educators and curriculum developers keen to address key issues raised by a commitment to assist students in refining their understanding of what constitutes socially, culturally, ethically and politically responsible consumer practices and supporting them in formulating and engaging in effective individual and collective action. Derek Hodson, Emeritus Professor of Science Education, Ontario Institute for Studies in Education (OISE), University of Toronto, Professor of Science Education at The University of Auckland (New Zealand), and Founding Editor of the Canadian Journal of Science, Mathematics and Technology Education (CJSMTE). The authors in the book deconstruct and analyse intricate economic, sociopolitical and affective networks that are behind the cycles of production, distribution and consumption of objects that are present in youngsters' daily lives and their attitudes towards them. Apart from breaking new ground by proposing and discussing socioculturally informed research about the topic, the book connects with pedagogical approaches that value critical perspectives on the nature of the relationship between science, technology, society and environment. It is a must-read for both researchers and practitioners interested in issues related to sustainability and citizenship education. Isabel Martins, Professor of Science Education, Universidade Federal do Rio de Janeiro/ Federal University of Rio de Janeiro (UFRJ).

This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.

Shows how consumer society is changing due to demographic ageing, rising income inequality, political paralysis, resource scarcity, and steady jobs being replaced by freelancing. It examines how people are striving to find new ways to ensure livelihoods and the role that the role that worker-consumer cooperatives could play.

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.