One of the hallmarks of the 21st century medicine is the emergence of digital therapeutics (DTx)—evidence-based, clinically validated digital technologies to prevent, diagnose, treat, and manage various diseases and medical conditions. DTx solutions have been gaining interest from patients, investors, healthcare providers, health authorities, and other stakeholders because of the potential of DTx to deliver equitable, massively scalable, personalized and transformative treatments for different unmet medical needs. Digital Therapeutics: Scientific, Statistical, Clinical, and Regulatory Aspects is an unparalleled summary of the current scientific, statistical, developmental, and regulatory aspects of DTx which is poised to become the fastest growing area of the biopharmaceutical and digital medicine product development. This edited volume intends to provide a systematic exposition to digital therapeutics through 19 peer-reviewed chapters written by subject matter experts in this emerging field. This edited volume is an invaluable resource for business leaders and researchers working in public health, healthcare, digital health, information technology, and biopharmaceutical industries. It will be also useful for regulatory scientists involved in the review of DTx products, and for faculty and students involved in an interdisciplinary research on digital health and digital medicine. Key Features: Provides the taxonomy of the concepts and a navigation tool for the field of DTx. Covers important strategic aspects of the DTx industry, thereby helping investors, developers, and regulators gain a better appreciation of the potential value of DTx. Expounds on many existing and emerging state-of-the art scientific and technological tools, as well as data privacy, ethical and regulatory considerations for DTx product development. Presents several case studies of successful development of some of the most remarkable DTx products. Provides some perspectives and forward-looking statements on the future of digital medicine.

This new edition of the classic textbook provides bold and honest descriptions of the current and evolving state of US healthcare information technology. Emerging technologies and novel practice and business models are changing the delivery and management of healthcare, as innovation and adoption meet new needs and challenges, such as those posed by the recent COVID-19 pandemic. Many facets of these are presented in this volume: • The increasing mutual impact of information technology and healthcare with respect to costs, workforce training and leadership • The changing state of healthcare IT privacy, security, interoperability and data sharing through health information exchange • The rise and growing importance of telehealth/telemedicine in the era of COVID-19 • Innovations and trends in the development and deployment of health IT in public health, disease modeling and tracking, and clinical/population health research • Current work in health IT as it is used in patient safety, chronic disease management, critical care, rehabilitation/long-term/home-based patient care and care coordination • “Brave new world” visions of healthcare and health IT, with forward- looking considerations of the impact of artificial intelligence, machine learning on healthcare equity and policy Building on the success of previous editions, this 5th edition of Healthcare Information Management Systems: Cases, Strategies, and Solutions provides healthcare professionals insights to new frontiers and to the directions being taken in the technical, organizational, business and management aspects of information technology in the ongoing quest to optimize healthcare quality and cost, and to improve universal health at all levels.

Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.

This is the first book to present the idea of Industry 5.0 in biomanufacturing and bioprocess engineering, both upstream and downstream. The Prospect of Industry 5.0 in Biomanufacturing details the latest technologies and how they can be used efficiently and explains process analysis from an engineering point of view. In addition, it covers applications and challenges. FEATURES Describes the previous Industrial Revolution, current Industry 4.0, and how new technologies will transition toward Industry 5.0 Explains how Industry 5.0 can be applied in biomanufacturing Demonstrates new technologies catered to Industry 5.0 Uses worked examples related to biological systems This book enables readers in industry and academia working in the biomanufacturing engineering sector to understand current trends and future directions in this field.

Learn how the future of medicine is being unlocked—one digital innovation at a time The Future of Health is an insightful and comprehensive overview of the past, present, and future of digital health. Accomplished health innovation leader Roberto Ascione delivers a practical exploration of how the latest digital technologies are transforming the practice of medicine and redefining health itself by making it more accessible, sustainable, and human. The book includes practical, real-world examples from the United States, Asia, and Europe of technology applications, companies, and start-up that have changed—or will change—our relationship with our health and the healthcare system. Readers will also find: How our health is becoming increasingly consumer and connected while technology is empowering patients in completely new ways and deeply transforming the doctor-patient relationship Discussions of how the training of medical professionals, particularly doctors, has changed—or needs to change—to meet the new digital reality Examinations of how new technologies will allow doctors to dodge many of the administrative and regulatory burdens they currently face each day Treatments of the ability of new technologies to unlock new, holistic ways of practicing medicine, with a focus on latest developments such as Digital Therapeutics and Virtual Reality Reflections on how digital health is fostering a shift “from cure to care” and will unleash a human-sized future for a more accessible, ubiquitous, and sustainable healthcare The Future of Health is required reading for medical practitioners and the managers of pharmaceutical companies. It will also earn a place in the libraries of medical device companies and healthcare entrepreneurs seeking an incisive treatment of the impact of digital technology on all aspects of healthcare. Also, the general public, interested in understanding how to take better control of their own health through digital technologies, will find this book insightful and easy to comprehend.

A new approach to understanding, preventing, and treating heart disease to empower you and your loved ones to live long and healthy lives. The main cause of heart disease—the world's number one killer of women and men—is a cancer-like "tumor" inside the coronary arteries that keep our hearts beating. Although this similarity to cancer is well-established in medical journals, most people (and their health care providers) don't approach heart disease as seriously as cancer, even though it's just as deadly. In Fight Heart Disease Like Cancer, cardiologist Michael McConnell shares the stories of his family, patients, and research to lay out a modern and effective approach to preventing, screening for, and treating heart disease like cancer to avoid its dire consequences. Dr. McConnell highlights the latest research on the substantial overlap between heart disease and cancer, from shared risk factors to screening for early detection to new and powerful therapies. In accessible language, and with personal perspectives from his daughters Mia and Kelly, he explains • how heart disease grows in similar ways to cancer • how to screen for early heart disease • prevention techniques that incorporate both a heart-healthy lifestyle and medical help when needed • simple and powerful therapies to reverse heart disease and prevent heart attacks and strokes • digital health technologies, including wearable devices and artificial intelligence, that broaden access for detecting and monitoring heart disease Dr. McConnell, through his work with the American Heart Association and the National Fitness Foundation, also highlights the many ways our society can reduce heart disease for all. Fight Heart Disease Like Cancer will guide you step-by-step on how to prevent, screen for, and treat heart disease to live a healthier and longer life.

Technology in Mental Health focuses on the responsible integration of technology into therapy in a world affected by COVID. Author Jessica Stone discusses the pandemic’s effects on the mental health field, historical fundamentals, and possible future implications. Chapters also explore legal and ethical considerations as well as educational and supervision needs. Seasoned and new clinicians alike will find valuable information in these pages as they progress from traditional to modern to post-COVID mental health treatment.

In this book the use of hybrid simulation in delivery room emergencies is described and shown. The use of a patient actor combined with a task trainer within the same session substantially improve the training for practical management of intrapartum emergencies in real life, reducing the risk of failure of operative vaginal delivery and of related adverse events, including perinatal or maternal complications. Furthermore, simulation with high reality computerized mannequin and scenography of emergency situation can improve technical and manual skills of the participants. For this book and the related videos, a new generation of mannequins suitable for both clinical manoeuvres and ultrasound examination is used to simulate all clinical scenarios of emergency that can happen in the delivery room for both the mother and the child. This unique book is a useful tool for medical students, residents, practicing pediatricians, anesthetists, obstetricians and all health care professionals working in the delivery room in their ability to deal with critical and emergency situations with safety and good medical practice.