EBOOK: MARKETING RESEARCH

EBOOK: Marketing: The Core

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

EBOOK: Principles and Practice of Marketing

EBOOK: Principles and Practice of Marketing, 9e

EBOOK: Principles and Practice of Marketing

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner

“Ebook Marketing Warfare: 20 Battle-Tested Tactics” is a must-have resource for authors and publishers seeking to maximize the success of their ebooks in today's competitive digital landscape. This comprehensive guide offers a treasure trove of proven strategies, innovative techniques, and expert advice to help you navigate the intricacies of ebook marketing with confidence and achieve optimal results. In the first section, you'll discover a plethora of digital marketing strategies tailored specifically for ebooks. From harnessing the power of social media platforms and email marketing campaigns to leveraging influencer collaborations and search engine optimization (SEO) techniques, this guide provides practical step-by-step instructions on how to implement each strategy effectively. You'll learn how to build an engaged audience, increase your ebook's visibility, and ultimately boost sales. The second section delves into creative promotional tactics designed to captivate readers and drive engagement. From creating visually stunning book trailers and graphics to organizing exciting contests and giveaways, you'll find a treasure trove of ideas to generate buzz and attract new readers. The guide also explores the power of guest blogging, podcast interviews, and collaborations with complementary authors, offering valuable insights on how to leverage these opportunities to expand your reach and connect with your target audience. Finally, the guide wraps up with invaluable tips on utilizing self-publishing platforms, obtaining influential reviews, and exploring the realm of offline marketing through industry conferences and book fairs. With practical examples, real-world case studies, and thoughtful guidance, “Ebook Marketing Warfare: 20 Battle-Tested Tactics” equips you with the knowledge and tools necessary to navigate the dynamic world of ebook marketing and achieve sustainable success. Whether you're a seasoned author or a budding writer, this guide will empower you to stand out in the digital marketplace, increase your ebook's visibility, and build a loyal reader base. With its comprehensive approach, actionable insights, and innovative strategies, “Ebook Marketing Warfare: 20 Battle-Tested Tactics” is your roadmap to achieving ebook marketing success in the ever-evolving digital age.

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.