This book explains the meanings of globalization as a concept, discussing the key debates and pointing towards new ways of understanding the process as a whole.

How do our everyday environments inform our activities, routines and encounters? In what way has globalization affected the sites in which we work, relax and interact? Is there still a place for local identity in a globalized age? This book examines the ways in which we use local spaces and global processes to shape our identities. Showing how enhanced tourism, communication developments and increased diversity have effected the way we live every day, the text also explains how individuals, communities and cities react to such globalizing forces on a local level. Each chapter unravels complex connections between place, identity and global processes, and carefully outlines what core theory can tell us about key contemporary debates, including surveillance, environmental change and sustainability. Taking examples from urban and rural life, shopping malls and virtual worlds, the book encourages us to look at our immediate surroundings in a sociological light. Highlighting the interdependence of space and society in a rapidly changing world, this text is essential reading for those studying place and identity in Sociology, Cultural Studies, Geography, Urban Studies and Rural Studies.

This book explores people’s everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of globalization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new desires and threats, and the identities of people are being reworked at individual, national, regional and global levels. Within historically specific social conditions and contexts of the everyday, the chapters seek to provide a diversity of experiences and understandings of the place of the media in different Asian locations. This book considers the emerging consequences of media consumption in people’s everyday life at a time when the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia.

Fusing audience research and ethnography, the book presents a compelling account of women’s changing lives and identities in relation to the impact of the most popular media culture in everyday life: television. Within the historically-specific social conditions of Korean modernity, Youna Kim analyzes how Korean women of varying age and class group cope with the new environment of changing economical structure and social relations. The book argues that television is an important resource for women, stimulating them to research their own lives and identities. Youna Kim reveals Korean women as creative, energetic and critical audiences in their responses to evolving modernity and the impact of the West. Based on original empirical research, the book explores the hopes, aspirations, frustrations and dilemmas of Korean women as they try to cope with life beyond traditional grounds. Going beyond the traditional Anglo-American view of media and culture, this text will appeal to students and scholars of both Korean area studies and media and communications studies.

Across the Soviet Union and eastern Europe during the socialist period, food emerged as a symbol of both the successes and failures of socialist ideals of progress, equality, and modernity. By the late 1980s, the arrival of McDonald's behind the Iron Curtain epitomized the changes that swept across the socialist world. Not quite two decades later, the effects of these arrivals were evident in the spread of foreign food corporations and their integration into local communities. This book explores the role played by food--as commodity, symbol, and sustenance--in the transformation of life in Russia and eastern Europe since the end of socialism. Changes in food production systems, consumption patterns, food safety, and ideas about health, well-being, nationalism, and history provide useful perspectives on the meaning of the postsocialist transition for those who lived through it.

This lively and accessible new book reconsiders the different views as to what 'culture' is, how it operates, and how it relates to other aspects of the human (and non-human) world.

With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. This third revised and expanded edition is a major update of the text of the second edition, adding new chapters on youth culture and consumption, retail psychology, gender and consumption, the globalization of food, and digital consumption and platform capitalism. Theoretical perspectives are introduced such as theories of practice, critical theory, semiotics, and psychoanalysis. Examples from film, literature, and television are used to illustrate concepts and trends in consumption, and a wide range of engaging and up-to-date case studies of consumption are employed throughout. Historical context is provided to help the reader understand how we became consumers in the first place. Written by an experienced teacher, the book offers an accessible and thought-provoking introduction to the concept of consumption for students in sociology, cultural studies, human geography, history, anthropology, and social psychology.

Rejecting simplifying notions of globalisation as a macro-economic force, this book provides a grounded picture of the various ways in which people's biographies are tied up with the global cultural economy. The main argument of the book is that the globalisation of lives is experienced by people as the 'extension' of their 'milieux' both spatially and symbolically.

Reviewing key contemporary issues and debates about consumption, this accessible textbook portrays and assesses the varied and complex intersections of consumption and everyday life. The rich and idiosyncratic nature of local consumption practices is illustrated through cases from different parts of the world. The contributors show the varying balance between constraint and creativity, links between consumption and production, and the patterns which shape access to symbolic and material resources.

Following the story of one middle class family as they work, eat, love, and grow, Everyday Life in Global Morocco provides a moving and engaging exploration of how world issues impact lives. Rachel Newcomb shows how larger issues like gentrification, changing diets, and nontraditional approaches to marriage and fertility are changing what the everyday looks and feels like in Morocco. Newcomb's close engagement with the Benjelloun family presents a broad range of responses to the multifaceted effects of globalization. The lived experience of the modern family is placed in contrast with the traditional expectation of how this family should operate. This juxtaposition encourages new ways of thinking about how modern the notion of globalization really is.