Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition. Special Events: Creating and Sustaining a New World for Celebration has been the event planner’s essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon “Shawn” Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway’s Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes “Ecologic,” “Techview,” and/or “Secureview,” mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources.

The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.

Finding ways to understand the nature of social change and social order-from political movements to market meltdowns-is one of the enduring problems of social science. A Theory of Fields draws together far-ranging insights from social movement theory, organizational theory, and economic and political sociology to construct a general theory of social organization and strategic action. In a work of remarkable synthesis, imagination, and analysis, Neil Fligstein and Doug McAdam propose that social change and social order can be understood through what they call strategic action fields. They posit that these fields are the general building blocks of political and economic life, civil society, and the state, and the fundamental form of order in our world today. Similar to Russian dolls, they are nested and connected in a broader environment of almost countless proximate and overlapping fields. Fields are mutually dependent; change in one often triggers change in another. At the core of the theory is an account of how social actors fashion and maintain order in a given field. This sociological theory of action, what they call "social skill," helps explain what individuals do in strategic action fields to gain cooperation or engage in competition. To demonstrate the breadth of the theory, Fligstein and McAdam make its abstract principles concrete through extended case studies of the Civil Rights Movement and the rise and fall of the market for mortgages in the U.S. since the 1960s. The book also provides a "how-to" guide to help others implement the approach and discusses methodological issues. With a bold new approach, A Theory of Fields offers both a rigorous and practically applicable way of thinking through and making sense of social order and change-and how one emerges from the other-in modern, complex societies.

Distributed to some depository libraries in microfiche.

This is the first book to offer a clear guide through the issues, the challenges, the people, and the risks entrepreneurs face, as well as the rewards they obtain. The readers learn from the successes and mistakes of others who have traveled the path ahead of them. This is not a hopeful collection of generalities; this is a book of substance for the person who wants to succeed as an entrepreneur. The book covers how to: pinpoint your business vision, create your business plan, obtain funding, deal with employees, lawyers, accountants, bankers, potential investors, competitors, sales people, and many others who are part of an entrepreneur's daily life. It is a must read for the new entrepreneur. Presser has written this book to provide prospective and current entrepreneurs with a pragmatic overview of what is involved in being an entrepreneur and to help them improve their chances of success.

Throughout human existence, economy is central in every living setup as dictated by the view that both working and consumption are a MUST in human life. Presently machines are used to minimize human workforce with the aim of increasing production, but the imbalance in the production-consumption ratio still exists. Economy in Biblical Perspective gives a biblical view of the Economy and challenges to proper implementation of ways that build it. Since Economic agenda is inevitable in human life based on Gen. 2:15, discussion on the better and practical economy has taken a better part of the day as daily agenda because presently, the World seeks an economy that can be felt by every person within its political bracket known as the national participatory economy. Economy in Biblical Perspective is a must-read and economic resource for every person. The author has written another book – Introduction to Church Care – a book of its own kind in Christian Ministry.

Sometime in the 1970s and 1980s, the use of credit cards, which had begun as a convenience, began to grow into an addiction. Collateral Damaged: The Marketing of Consumer Debt to America explains how a nation of savers became a nation of consumers and how Wall Street used consumers' addiction to spending to create the "toxic securities" that threaten to bring about the collapse of the global economy. Geisst looks at the policy implications of the credit crisis and describes how the United States can get its fiscal house in order: Debt must be brought back onto the issuer's balance sheet. Investors must have the assurance of recourse to the debt issuer's own funds, rather than the empty promise of a valueless document. Regulators must be educated to know at least as much about financial engineering as the structured finance instruments' architects do. This book connects the dots from consumer spending to credit cards to home-equity loans and back to credit cards.