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BOOK EXCERPT:
This book defines an agenda for research in information management and systems for media and entertainment industries. It highlights their particular needs in production, distribution, and consumption. Chapters are written by practitioners and researchers from around the world, who examine business information management and systems in the larger context of media and entertainment industries. Human, management, technological, and content creation aspects are covered in order to provide a unique viewpoint. With great interdisciplinary scope, the book provides a roadmap of research challenges and a structured approach for future development across areas such as social media, eCommerce, and eBusiness. Chapters address the tremendous challenges in organization, leadership, customer behavior, and technology that face the entertainment and media industries every day, including the transformation of the analog media world into its digital counterpart. Professionals or researchers involved with IT systems management, information policies, technology development or content creation will find this book an essential resource. It is also a valuable tool for academics or advanced-level students studying digital media or information systems.
Product Details :
Genre |
: Computers |
Author |
: Artur Lugmayr |
Publisher |
: Springer |
Release |
: 2017-01-03 |
File |
: 338 Pages |
ISBN-13 |
: 9783319494074 |
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BOOK EXCERPT:
The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI. Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios. It is structured into 12 chapters, divided into five core modules: (1) Overview of the MEI, (2) The Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Models and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in the MEI. Based on this knowledge, they will be equipped to identify management-related issues in the MEI and arrive at practical and effective solutions. This book is an essential guide for students who wish to understand business and management in the dynamic world of the MEI.
Product Details :
Genre |
: Business & Economics |
Author |
: Sunghan Ryu |
Publisher |
: Taylor & Francis |
Release |
: 2024-04-19 |
File |
: 403 Pages |
ISBN-13 |
: 9781040005682 |
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BOOK EXCERPT:
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Product Details :
Genre |
: Business & Economics |
Author |
: Matthias Karmasin |
Publisher |
: Springer Nature |
Release |
: 2022-02-15 |
File |
: 491 Pages |
ISBN-13 |
: 9783030866808 |
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BOOK EXCERPT:
This is an open access book.The 2nd International Conference on Computer, Information Technology and Intelligent Computing (CITIC 2022) will be held on 25-27 July 2022 virtually. This conference is being co-organized by Faculty of Computing & Informatics (FCI) and Faculty of Information Science Technology (FIST), Multimedia University. CITIC 2022 aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Frontiers in Computer, Information Technology and Intelligent Computing. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Computer, Information Technology and Intelligent Computing. This is an open access book.
Product Details :
Genre |
: Computers |
Author |
: Su-Cheng Haw |
Publisher |
: Springer Nature |
Release |
: 2023-02-10 |
File |
: 590 Pages |
ISBN-13 |
: 9789464630947 |
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BOOK EXCERPT:
A clear, student-friendly and engaging introduction to how information technology is used in business. Featuring several case studies, video interviews, thorough pedagogy and completely up-to-date chapters, this textbook will be a core resource for undergraduate students of Business Information Systems, a compulsory module in business degrees.
Product Details :
Genre |
: Computers |
Author |
: David Whiteley |
Publisher |
: Bloomsbury Publishing |
Release |
: 2017-09-16 |
File |
: 396 Pages |
ISBN-13 |
: 9781137084675 |
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BOOK EXCERPT:
The adoption of Information Technology (IT) and Information Systems (IS) represents significant financial investments, with alternative perspectives to the evaluation domain coming from both the public and private sectors. As a result of increasing IT/IS budgets and their growing significance within the development of an organizational infrastructure, the evaluation and performance measurement of new technology remains a perennial issue for management. This book offers a refreshing and updated insight into the social fabric and technical dimensions of IT/IS evaluation together with insights into approaches used to measure the impact of information systems on its stakeholders. In doing so, it describes the portfolio of appraisal techniques that support the justification of IT/IS investments. Evaluating Information Systems explores the concept of evaluation as an evolutionary and dynamic process that takes into account the ability of enterprise technologies to integrate information systems within and between organisations. In particular, when set against a backdrop of organisational learning. It examines the changing portfolio of benefits, costs and risks associated with the adoption and diffusion of technology in today's global marketplace. Finally approaches to impact assessment through performance management and benchmarking is discussed.
Product Details :
Genre |
: Business & Economics |
Author |
: Zahir Irani |
Publisher |
: Routledge |
Release |
: 2008-05-12 |
File |
: 386 Pages |
ISBN-13 |
: 9781136404863 |
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BOOK EXCERPT:
Serves as a guide to the E-Commerce and Internet Business worldwide. This volume features data you need on E-Commerce and Internet Industries, including: E-Commerce statistics and trends; Internet research and development; Internet growth companies; online services and markets; online retailing strategies; and more.
Product Details :
Genre |
: Electronic commerce |
Author |
: Jack W. Plunkett |
Publisher |
: Plunkett Research, Ltd. |
Release |
: 2007-02 |
File |
: 624 Pages |
ISBN-13 |
: 9781593920654 |
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BOOK EXCERPT:
Product Details :
Genre |
: Education |
Author |
: |
Publisher |
: Wintergreen Orchard House |
Release |
: 2010-09 |
File |
: 833 Pages |
ISBN-13 |
: 9781936035069 |
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BOOK EXCERPT:
Covers trends in consulting in such fields as marketing, information technology, management, logistics, supply chain, manufacturing and health care. This guide contains contacts for business and industry leaders, industry associations, Internet sites and other resources. It also includes statistical tables, an industry glossary and indexes.
Product Details :
Genre |
: Business & Economics |
Author |
: Jack W. Plunkett |
Publisher |
: Plunkett Research, Ltd. |
Release |
: 2007-06 |
File |
: 418 Pages |
ISBN-13 |
: 9781593920708 |
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BOOK EXCERPT:
Because today's products rely on tightly integrated hardware and software components, system and software engineers, and project and product managers need to have an understanding of both product data management (PDM) and software configuration management (SCM). This groundbreaking book offers you that essential knowledge, pointing out the similarities and differences of these two processes, and showing you how they can be combined to ensure effective and efficient product and system development, production and maintenance.
Product Details :
Genre |
: Business & Economics |
Author |
: Ivica Crnkovic |
Publisher |
: Artech House |
Release |
: 2003 |
File |
: 374 Pages |
ISBN-13 |
: 1580536859 |