The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI. Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios. It is structured into 12 chapters, divided into five core modules: (1) Overview of the MEI, (2) The Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Models and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in the MEI. Based on this knowledge, they will be equipped to identify management-related issues in the MEI and arrive at practical and effective solutions. This book is an essential guide for students who wish to understand business and management in the dynamic world of the MEI.

This book defines an agenda for research in information management and systems for media and entertainment industries. It highlights their particular needs in production, distribution, and consumption. Chapters are written by practitioners and researchers from around the world, who examine business information management and systems in the larger context of media and entertainment industries. Human, management, technological, and content creation aspects are covered in order to provide a unique viewpoint. With great interdisciplinary scope, the book provides a roadmap of research challenges and a structured approach for future development across areas such as social media, eCommerce, and eBusiness. Chapters address the tremendous challenges in organization, leadership, customer behavior, and technology that face the entertainment and media industries every day, including the transformation of the analog media world into its digital counterpart. Professionals or researchers involved with IT systems management, information policies, technology development or content creation will find this book an essential resource. It is also a valuable tool for academics or advanced-level students studying digital media or information systems.

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.

The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers--"the suits"--who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced understanding of management within the entertainment industries. Drawing from work in critical sociology and cultural studies, the collection theorizes management as a pervasive, yet flexible set of principlesdrawn upon by a wide range of practitioners--artists, talent scouts, performers, directors, show runners, and more--in their ongoing efforts to articulate relationships and bridge potentially discordant forces within the media industries. The contributors interrogate managerial labor and identity, shine a light on how management understands its roles within cultural and creative contexts, and reconfigure the complex relationship between labor and managerial authority as productive rather than solely prohibitive. Engaging with primary evidence gathered through interviews, archives, and trade materials, the essays offer tremendous insight into how management is understood and performed within media industry contexts. The volume as a whole traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media.

Entertainment Business Management is the course where you can prepare to work behind the scenes in the Entertainment sector. The entertainment industry includes sports, film, arts, and other activities like Social media. Entertainment business management will impart the skills which help companies and artists to make effective results. In the entertainment world, effective marketing decisions are important because it leads to sell products and services and also to maintain the presence of entertainment in front of every audience.If anyone wants to start a career in the field of entertainment, many colleges are welcoming to take part in the required fields like music, arts, films, sports, and television. The people who are interested in proving their creative side then this entertainment sector is apt for them. Entertainment Business Management will help not only to get the degree but also to make sure to offer in communication, business, and leadership too. To focus on advertising, branding, and promoting, this entertainment sector will help you out in every segment. It is important to learn about media technologies and the engagement of audiences. Among those media, the law is important to know during the Entertainment business management course program. In every sector, communication is important. But coming to the entertainment industry, communication plays a vital role, and this course will prepare you to manage careers in public relations, advertising, media promotions, and many more.

"Media and entertainment industry (MEI) significantly differs from traditional industries in many aspects. Accordingly, management of strategy, marketing, and other business practices in MEI necessitates a unique approach. Ryu offers students focused and relevant insights into critical topics with vivid examples from the industries. Unlike typical introductory textbooks on business and management, this book does not overemphasize complicated layers of theory. Instead, it presents essential concepts and frameworks in a digestible manner and supplements them with opportunities to apply this knowledge to real-world cases. The textbook demonstrates how knowledge can be constructively implemented in business and management scenarios, and is structured into 12 chapters, categorized under five core modules: (1) Overview of MEI, (2) Fundamentals of Management, (3) Marketing Management, (4) Digital Business and Management, and (5) New Business Model and Entrepreneurship. Students will gain the ability to explain key concepts and frameworks across core business and management domains and develop analytical skills through diverse real-world cases in MEI. Based on knowledge and skills, they will be equipped to identify management-related issues in the industries and generate practical and effective solutions. An essential guide for students who wish to understand business and management in the dynamic world of MEI"--

In all areas of business, there are some terms you’re never truly sure you know the definition of. However, when it comes to event management, the definition is easy. At its core, event management is the process of planning an event. This is any type of event, whether hosted in-person, virtually or hybrid. It’s synonymous with event planning and meeting planning. Just like those other terms, the scope of each project and the nitty-gritty details vary depending on the industry, company size, and more. So, what is event management? Event Management is Event Planning Event planning goes by many different names. Some event planners are called administrative assistants, some are called event coordinators, and others are called event technologists. What do all of these titles have in common? The individuals have some hand in planning an event. Whether the events are internal or external, large or small, in-person or virtual, they all have to be planned. Virtual Event Management In today's new environment, we have had to learn how to manage not only our in-person events but our virtual programs as well. Virtual event management requires the same steps as managing your in-person event, but with the added challenge of making sure that your content is twice as captivating. While in-person events have the added bonus of travel, networking, and free food, a virtual event largely relies on its content to keep attendees engaged. When managing a virtual event, make sure that your speakers are prepared to present their content virtually, and that your content is interesting and succinct. Different Aspects of Event Management Building the Perfect Event It starts simply. A theme. A plan. A goal. Your event has a purpose from the beginning, which will drive content, speakers, and the venue. Next, it’s time to set up the basics. You have to build a branded event website that entices visitors to attendee your event. Nowadays, it’s easier than ever to build a beautifully designed website, just by understanding Event Website Basics. Then, you’ll need secure payment processing so attendees can pay for events easily. Promotion Across Channels with Automation If no one knows about your event, how will they register? That’s why promotion is so important. Check out The Best Ways to Promote Your Event for inspiration. Targeted email marketing is a great way to promote your events when you have a vast database. Other ways to promote? Social media continues to be one of the best free promotional channels. Managing Attendee Information and Communication The purpose of the event is always to make connections. Event management doesn’t just involve choosing linens or the right virtual technology provider but also managing contacts as well as you can. During the event, you’ll gather leads that will go to sales. These leads will be critical when it comes to proving your Event ROI. Measuring Your Success to Prove Event ROI Event management doesn’t end when the event does. Over the course of the entire event, it’s important to prove success and identify areas of improvement. Data gained throughout the process will help you do this. Live polling is a great way to find out how attendees felt about the event. There's Tech for That Event management is about pulling together an incredible experience, facilitating connections, adding leads to sales pipeline, and proving success. It’s a difficult job that involves spinning an endless number of plates and working around the clock to create an unforgettable moment for attendees. And, it’s one that can be made a little easier by taking advantage of technology, especially when you look to plan a virtual event or a hybrid event. While many planners rely on sticky notes and spreadsheets, there’s tech out there that will save hours and take events to the next level. Find out what event tech can help you succeed in How to Select the Right Event Management Technology.

This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years’ time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably. Your answers to these questions that vex your media or entertainment business will depend on your frame – a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change. This book is based on IESE’s Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professors and practitioners, as well as real-life case studies, to establish a base upon which you can start to build the set of managerial tools that you will need to manage fast-changing media and entertainment businesses.

The digital age has brought significant changes to the cultural and creative industries, making it challenging to keep up with the latest trends. The Guide to Digital Innovation in the Cultural and Creative Industry is an informative resource that can help you navigate the revolution. It not only provides a comprehensive understanding of how digital transformation affects existing industries but also outlines emerging business opportunities. Whether you′re an experienced professional or a beginner, this book is an essential resource that will equip you with the knowledge and tools you need to succeed in the rapidly evolving landscape of the cultural and creative industries. Dive into: Democratizing creation: Discover how digital tools break down barriers and empower creators of all levels. From platforms to possibilities: Explore online video streaming, ebook publishing, virtual museums, and more, witnessing the rise of innovative business models. Cutting-edge tech, boundless potential: Delve into AI, blockchain, VR/AR, and other emerging technologies, understanding how they reshape content production, distribution, and consumption. Case studies that examine real-world scenarios, from the digital subscriptions of the New York Times to music consumption in the Spotify era.

Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts -from a business perspective. It covers as many industries as possible from many different perspectives. It is a useful primer on cultural industries for students and scholars.