The goal of CRYSTAL 2023's "INSPIRING 7G'S IN BUSINESS GROWTH AND SUSTAINABILITY" Conference Proceedings is to educate readers about the conference's theme. A framework for business growth known as "The 7G's" identifies seven crucial areas on which businesses should concentrate in order to experience sustained growth. Businesses can lay a strong foundation for development and long-term success by concentrating on these 7Gs. The publisher is looking for more scholars to develop novel ideologies and provide the groundwork for upcoming ventures. This book includes the research papers of numerous authors who conducted marketing research to help the present marketing environment.

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