For 20 years this book has been in the forefront as the prime source of information on succeeding in the magazine business. Leonard Mogel shares his expertise gained from more than 35 years of magazine experience in this thoroughly revised and updated, full-color edition. It is an excellent primer for starting a magazine, and also provides the facts, figures, and concepts needed to enter and become successfully employed in the magazine business. Features include: *fundamentals of how to prepare a dummy issue and write a business plan; *descriptions of job opportunities in the various phases of magazine publication; and *candid interviews with industry leaders, as well as case histories of failures and successes.

Area Reports: International. These annual reviews are designed to provide timely statistical data on mineral commodities in various countries. Each report includes sections on government policies and programs, environmental issues, trade and production data, industry structure and ownership, commodity sector developments, infrastructure, and a summary outlook Audience: International minerals brokers, minerals buyers, construction industry, chemcal industry, commodities brokers, commodities transportation carriers, finacial services executives, financial brokers, commodities exchange members, geologists

This textbook shows how the key concepts from business strategy literature can be applied to create successful global business.