India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Global economic growth, recently fuelled by Asia’s emerging economies, has greatly accelerated the accumulation of greenhouse gases in the atmosphere and boosted demand for scarce natural resources, including energy, food and mineral raw materials. These developments are pushing the planet close to its ecological boundaries. Transforming the world economy towards sustainability, while ensuring decent levels of resource use for all global citizens, is the greatest challenge of our time. This book explores how innovation systems need to be adapted to successfully confront these challenges. The first chapter introduces the concept of sustainability-oriented innovation systems which highlights the systematic differences between systems that have developed along current resource-intensive technological trajectories and those that address the impending environmental mega-problems. The subsequent articles present case studies of sustainability-oriented innovations in a number of policy areas, including energy efficiency, electric mobility and generation of renewable energy, in China and India. These case studies confirm the specificities of innovation systems geared towards a green techno-economic paradigm. This book was originally published as a special issue of Innovation and Development.

Contributed articles on climate change.