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BOOK EXCERPT:
English is the most widely taught and learned language in the world and is used for communication among speakers from different language backgrounds. How it can be effectively taught and learned, what English means to, and how it can be "owned" by, non-native speakers of English in Asia and elsewhere, are all issues that warrant contemplation. This edited collection addresses these issues and more by looking at a wide range of topics that are relevant and timely in contexts where English is taught as a foreign language. The authors offer novel perspectives gleaned from theory and actual practice that can inform English language teaching in Asia and beyond. This book will be of interest to researchers, policymakers, curriculum developers, and practitioners in the field of English teaching and learning.
Product Details :
Genre |
: Education |
Author |
: Hikyoung Lee |
Publisher |
: Routledge |
Release |
: 2020-09-29 |
File |
: 171 Pages |
ISBN-13 |
: 9781000197327 |
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BOOK EXCERPT:
Localization is everywhere in our digital world, from apps to websites or games. Our interconnected digital world functions in part thanks to invisible localization processes that allow global users to engage with all sorts of digital content and products. This textbook presents a comprehensive overview of the main theoretical, practical, and methodological issues related to localization, the technological, textual, communicative, and cognitive process by which interactive digital texts are prepared to be used in contexts other than those of production. Localization in Translation provides an interdisciplinary introduction to the main practical and theoretical issues involved in localizing software, web, video games, and apps. It discusses the many technological, cultural, linguistic, quality, economic, accessibility, and user-reception issues related to the different localization types. It also provides an updated overview of localization in an ever-changing technological landscape marked by advances in neural machine translation and AI. Each chapter includes a basic summary, key questions, a final section with discussion and assignments, as well as additional readings. Online resources with additional questions and assignments are included on the Routledge Translation Studies portal. This is the essential textbook for advanced undergraduates and graduates in translation studies and translation professionals engaged in localization practice.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Miguel A. Jiménez-Crespo |
Publisher |
: Taylor & Francis |
Release |
: 2024-05-31 |
File |
: 337 Pages |
ISBN-13 |
: 9781040016589 |
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BOOK EXCERPT:
Detailed yet accessible, Translation and Localization brings together the research and insights of veteran practicing translators to offer comprehensive guidance for technical communicators. The volume begins with the fundamentals of translation before leading readers through the process of preparing technical documents for translation. It then presents the broader area of localization, again beginning with its key competencies. Concluding chapters examine the state of the field as computers take on more translation and localization work. Featuring real-life scenarios and a broad range of experienced voices, this is an invaluable resource for technical and professional communicators looking to expand into international markets.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Bruce Maylath |
Publisher |
: Routledge |
Release |
: 2019-05-16 |
File |
: 282 Pages |
ISBN-13 |
: 9780429843419 |
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BOOK EXCERPT:
This is the first handbook to provide a comprehensive coverage of the main approaches that theorize translation and globalization, offering a wide-ranging selection of chapters dealing with substantive areas of research. The handbook investigates the many ways in which translation both enables globalization and is inevitably transformed by it. Taking a genuinely interdisciplinary approach, the authors are leading researchers drawn from the social sciences, as well as from translation studies. The chapters cover major areas of current interdisciplinary interest, including climate change, migration, borders, democracy and human rights, as well as key topics in the discipline of translation studies. This handbook also highlights the increasing significance of translation in the most pressing social, economic and political issues of our time, while accounting for the new technologies and practices that are currently deployed to cope with growing translation demands. With five sections covering key concepts, people, culture, economics and politics, and a substantial introduction and conclusion, this handbook is an indispensable resource for students and researchers of translation and globalization within translation and interpreting studies, comparative literature, sociology, global studies, cultural studies and related areas.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Esperança Bielsa |
Publisher |
: Routledge |
Release |
: 2020-12-30 |
File |
: 744 Pages |
ISBN-13 |
: 9781000283822 |
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BOOK EXCERPT:
This book addresses issues of how the cultures in Hong Kong, Singapore and Malaysia have been Englishized in postcolonial and globcalized contexts, not just in terms of language, but also in writers’/people’s subjectivity. Taking a cultural-literary approach to the study of Englishized subjectivity, the book offers a unique study of hybridized literary/language forms by relating them to bilingual thinking and bicultural sensibility. Poets, novelists and playwrights have different strategies to cope with new images and new forms of expression that can capture their sense of hybridized identity, and as a result, hybridity becomes creativity.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Kwok-kan Tam |
Publisher |
: Springer |
Release |
: 2019-01-08 |
File |
: 157 Pages |
ISBN-13 |
: 9789811325205 |
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BOOK EXCERPT:
The Routledge Handbook of Multilingualism provides a comprehensive survey of the field of multilingualism for a global readership and an overview of the research which situates multilingualism in its social, cultural and political context. This fully revised edition not only updates several of the original chapters but introduces many new ones that enrich contemporary debates in the burgeoning field of multilingualism. With a decolonial perspective and including leading new and established contributors from different regions of the globe, the handbook offers a critical overview of the interdisciplinary field of multilingualism, providing a range of central themes, key debates and research sites for a global readership. Chapters address the profound epistemological and ontological challenges and shifts produced since the first edition in 2012. The handbook includes an introduction, five parts with 28 chapters and an afterword. The chapters are structured around sub-themes, such as Coloniality and Multilingualism, Concepts and Theories in Multilingualism, and Multilingualism and Education. This ground-breaking text is a crucial resource for researchers, scholars and postgraduate students interested in multilingualism from areas such as sociolinguistics, applied linguistics, anthropology and education.
Product Details :
Genre |
: Education |
Author |
: Carolyn McKinney |
Publisher |
: Taylor & Francis |
Release |
: 2023-10-31 |
File |
: 711 Pages |
ISBN-13 |
: 9781000931976 |
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BOOK EXCERPT:
Ruanni Tupas presents rich insights into the inequalities of Englishes and the ways in which these inequalities shape and impact English and multilingual speakers from around the world. This edited volume gives a critical take on world Englishes, while showcasing for readers the various inequalities in treatment towards the people who speak English differently, as well as the injustice in that treatment. Research methodologies are explored, providing a glimpse into how data are collected and lending a more thorough look into each study and its conclusions. Chapters address the geopolitics of knowledge production in the teaching, learning and use of English, with strong representations from the peripheries of sociolinguistic studies of English. English is constructed as a language which enables socioeconomic mobility which is one factor that increases the importance of research into this issue, and this book enables researchers to widen their methods of research and apply them to their area of study. A valuable text for academic researchers, as well as postgraduate and advanced undergraduate students, to better understand the linguistic, sociopolitical and epistemic inequality in English communication. It also provides readers with alternative perspectives on lingua-cultural pluralism to unpack social inequalities and hierarchies that exist today.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Ruanni Tupas |
Publisher |
: Taylor & Francis |
Release |
: 2024-05-22 |
File |
: 207 Pages |
ISBN-13 |
: 9781040018125 |
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BOOK EXCERPT:
A Practical Guide to Localization was written for technical translators, localization engineers, testing engineers, desktop publishers, project managers, and anyone else who may be involved in the release of multilingual products.In this second edition, translators can learn more about localizing software, online help and documentation files, and the latest translation technology tools. Localization engineers can learn all about developing, engineering, and testing multilingual software and online help projects. For project managers, there is all the information needed for planning translation and localization projects, finding resources, and ensuring product quality. New to this second, fully updated and revised edition are chapters on internationalization, multilingual desktop publishing, and software quality assurance. The book has been designed both as a reference work and a teaching tool. Visit the www.locguide.com web site for additions and updates to the book, as well as references and links relevant to technical translation and localization. The web site also contains extracts from the book, reviews, and ordering information. Bert Esselink has been active in localization for over a decade. After graduating in technical translation and taking university classes in programming and computational linguistics he worked for several years as software localizer, localization engineer, and technical project manager at International Software Products. In 1996 he joined ALPNET in Amsterdam as localization manager before taking on the role of globalization manager, developing internal production quality standards. In January 2000 Bert joined Lionbridge to head up their European globalization consulting services.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Bert Esselink |
Publisher |
: John Benjamins Publishing |
Release |
: 2000-09-15 |
File |
: 500 Pages |
ISBN-13 |
: 9789027298188 |
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BOOK EXCERPT:
This book discusses the effects of globalization on languages in Africa. In contrast to previous studies, the contributors examine whether or not globalization is affecting African languages in the same ways and at the same rate in different countries, and how local experiences of language change vary from place to place. Rather than seeing English as the 'killer language' par excellence, the contributors probe ways in which languages are being used side by side to complement each other in some contexts while competing against European colonial languages in others. The result is a diverse canvas of language vitality in the African context, including matters of endangerment and loss, through the lense of globalization in its various interpretations. This book is a must read for students and researchers interested in language change and death and in the fate of European languages in the rest of the world.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Cécile B. Vigouroux |
Publisher |
: A&C Black |
Release |
: 2008-11-05 |
File |
: 302 Pages |
ISBN-13 |
: 9781441170736 |
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BOOK EXCERPT:
This companion offers a wide-ranging introduction to the rapidly expanding field of translation studies, bringing together some of the best recent scholarship to present its most important current themes Features new work from well-known scholars Includes a broad range of geo-linguistic and theoretical perspectives Offers an up-to-date overview of an expanding field A thorough introduction to translation studies for both undergraduates and graduates Multi-disciplinary relevance for students with diverse career goals
Product Details :
Genre |
: Literary Criticism |
Author |
: Sandra Bermann |
Publisher |
: John Wiley & Sons |
Release |
: 2014-01-22 |
File |
: 796 Pages |
ISBN-13 |
: 9781118616154 |