Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.

Multilevel and Longitudinal Modeling with IBM SPSS, Third Edition, demonstrates how to use the multilevel and longitudinal modeling techniques available in IBM SPSS Versions 25-27. Annotated screenshots with all relevant output provide readers with a step-by-step understanding of each technique as they are shown how to navigate the program. Throughout, diagnostic tools, data management issues, and related graphics are introduced. SPSS commands show the flow of the menu structure and how to facilitate model building, while annotated syntax is also available for those who prefer this approach. Extended examples illustrating the logic of model development and evaluation are included throughout the book, demonstrating the context and rationale of the research questions and the steps around which the analyses are structured. The book opens with the conceptual and methodological issues associated with multilevel and longitudinal modeling, followed by a discussion of SPSS data management techniques that facilitate working with multilevel, longitudinal, or cross-classified data sets. The next few chapters introduce the basics of multilevel modeling, developing a multilevel model, extensions of the basic two-level model (e.g., three-level models, models for binary and ordinal outcomes), and troubleshooting techniques for everyday-use programming and modeling problems along with potential solutions. Models for investigating individual and organizational change are next developed, followed by models with multivariate outcomes and, finally, models with cross-classified and multiple membership data structures. The book concludes with thoughts about ways to expand on the various multilevel and longitudinal modeling techniques introduced and issues (e.g., missing data, sample weights) to keep in mind in conducting multilevel analyses. Key features of the third edition: Thoroughly updated throughout to reflect IBM SPSS Versions 26-27. Introduction to fixed-effects regression for examining change over time where random-effects modeling may not be an optimal choice. Additional treatment of key topics specifically aligned with multilevel modeling (e.g., models with binary and ordinal outcomes). Expanded coverage of models with cross-classified and multiple membership data structures. Added discussion on model checking for improvement (e.g., examining residuals, locating outliers). Further discussion of alternatives for dealing with missing data and the use of sample weights within multilevel data structures. Supported by online data sets, the book's practical approach makes it an essential text for graduate-level courses on multilevel, longitudinal, latent variable modeling, multivariate statistics, or advanced quantitative techniques taught in departments of business, education, health, psychology, and sociology. The book will also prove appealing to researchers in these fields. The book is designed to provide an excellent supplement to Heck and Thomas's An Introduction to Multilevel Modeling Techniques, Fourth Edition; however, it can also be used with any multilevel or longitudinal modeling book or as a stand-alone text.

Although many books currently available describe statistical models and methods for analyzing longitudinal data, they do not highlight connections between various research threads in the statistical literature. Responding to this void, Longitudinal Data Analysis provides a clear, comprehensive, and unified overview of state-of-the-art theory

Drawing on the authors' extensive research in the analysis of categorical longitudinal data, this book focuses on the formulation of latent Markov models and the practical use of these models. It demonstrates how to use the models in three types of analysis, with numerous examples illustrating how latent Markov models are used in economics, education, sociology, and other fields. The R and MATLAB routines used for the examples are available on the authors' website.

This textbook looks specifically at Stata’s treatment of generalized linear mixed models, also known as multilevel or hierarchical models. These models are "mixed" because they allow fixed and random effects, and they are "generalized" because they are appropriate for continuous Gaussian responses as well as binary, count, and other types of limited dependent variables.

First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

This is the first book in longitudinal categorical data analysis with parametric correlation models developed based on dynamic relationships among repeated categorical responses. This book is a natural generalization of the longitudinal binary data analysis to the multinomial data setup with more than two categories. Thus, unlike the existing books on cross-sectional categorical data analysis using log linear models, this book uses multinomial probability models both in cross-sectional and longitudinal setups. A theoretical foundation is provided for the analysis of univariate multinomial responses, by developing models systematically for the cases with no covariates as well as categorical covariates, both in cross-sectional and longitudinal setups. In the longitudinal setup, both stationary and non-stationary covariates are considered. These models have also been extended to the bivariate multinomial setup along with suitable covariates. For the inferences, the book uses the generalized quasi-likelihood as well as the exact likelihood approaches. The book is technically rigorous, and, it also presents illustrations of the statistical analysis of various real life data involving univariate multinomial responses both in cross-sectional and longitudinal setups. This book is written mainly for the graduate students and researchers in statistics and social sciences, among other applied statistics research areas. However, the rest of the book, specifically the chapters from 1 to 3, may also be used for a senior undergraduate course in statistics.

This volume reviews longitudinal models and analysis procedures for use in the behavioral and social sciences. Written by distinguished experts in the field, the book presents the most current approaches and theories, and the technical problems that may be encountered along the way. Readers will find new ideas about the use of longitudinal analysis in solving problems that arise due to the specific nature of the research design and the data available. Longitudinal Models in the Behavioral and Related Sciences opens with the latest theoretical developments. In particular, the book addresses situations that arise due to the categorical nature of the data, issues related to state space modeling, and potential problems that may arise from network analysis and/or growth-curve data. The focus of part two is on the application of longitudinal modeling in a variety of disciplines. The book features applications such as heterogeneity on the patterns of a firm’s profit, on house prices, and on delinquent behavior; non-linearity in growth in assessing cognitive aging; measurement error issues in longitudinal research; and distance association for the analysis of change. Part two clearly demonstrates the caution that should be taken when applying longitudinal modeling as well as in the interpretation of the results. This new volume is ideal for advanced students and researchers in psychology, sociology, education, economics, management, medicine, and neuroscience.

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This comprehensive resource reviews structural equation modeling (SEM) strategies for longitudinal data to help readers see which modeling options are available for which hypotheses. The author demonstrates how SEM is related to other longitudinal data techniques throughout. By exploring connections between models, readers gain a better understanding of when to choose one analysis over another. The book explores basic models to sophisticated ones including the statistical and conceptual underpinnings that are the building blocks of the analyses. Accessibly written, research examples from the behavioral and social sciences and results interpretations are provided throughout. The emphasis is on concepts and practical guidance for applied research rather than on mathematical proofs. New terms are highlighted and defined in the glossary. Figures are included for every model along with detailed discussions of model specification and implementation issues. Each chapter also includes examples of each model type, comment sections that provide practical guidance, model extensions, and recommended readings. Highlights include: Covers the major SEM approaches to longitudinal analysis in one resource. Explores connections between longitudinal SEM models to enhance integration. Numerous examples that help readers match research questions to appropriate analyses and interpret results. Reviews practical issues related to model specification and estimation to reinforce connections. Analyzes continuous and discrete (binary and ordinal) variables throughout for breadth not found in other sources. Reviews key SEM concepts for those who need a refresher (Ch. 1). Emphasizes how to apply and interpret each model through realistic data examples. Provides the book’s data sets at www.longitudinalsem.com along with the Mplus and R-lavaan syntax used to generate the results. Introduces the LISREL notation system used throughout (Appendix A). The chapters can be read out of order but it is best to read chapters 1 – 4 first because most of the later chapters refer back to them. The book opens with a review of latent variables and analysis of binary and ordinal variables. Chapter 2 applies this information to assessing longitudinal measurement invariance. SEM tests of dependent means and proportions over time points are explored in Chapter 3, and stability and change, difference scores, and lagged regression are covered in Chapter 4. The remaining chapters are each devoted to one major type of longitudinal SEM -- repeated measures analysis models, full cross-lagged panel models and simplex models, modeling stability with state-trait models, linear and nonlinear growth curve models, latent difference score models, latent transition analysis, time series analysis, survival analysis, and attrition. Missing data is discussed in the context of many of the preceding models in Chapter 13. Ideal for graduate courses on longitudinal (data) analysis, advanced SEM, longitudinal SEM, and/or advanced data (quantitative) analysis taught in the behavioral, social, and health sciences, this text also appeals to researchers in these fields. Intended for those without an extensive math background, prerequisites include familiarity with basic SEM. Matrix algebra is avoided in all but a few places.