Explaining the key differences between marketing products and services, this title uses real-life examples in order to illustrate the challenges presented by the service sector, as well as looking at organisations which use services in order to gain a competitive advantage.

Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you. The truth is unless you keep a steady stream of clients coming through your doors, you will never be as successful as you would really like to be. If you're great at working with clients and you do an excellent job of providing your services, you have the capability to turn your service business into a highly profitable firm, easily. If you are like most small business service providers, getting and keeping new clients is hard work and takes up most of your time. And it is a big challenge. Yet this was not the reason you went into business. You went into business to assist your customers and make a financially rewarding business for yourself. This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn't have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve. This specialized book will demonstrate methodically how to market and promote your services easily, inexpensively, and most important profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This is a collection of four works by Bob Serling on how to build your Professional Service oriented business into a million dollar powerhouse. Practical advice and sample marketing information are provided. In addition, purchasing this book entitles to reader to download four pre-recorded QA sessions with the author

Informative guide to help start and grow your handyman business or home improvement contracting company. Includes access to 65 business forms and templates customizable to your business. Learn more at www.BuildHandymanBusiness.com

Welcome to the world of endless possibilities! "Startup Service Business Ideas" is a treasure trove of 175 creative and lucrative business concepts designed to empower aspiring entrepreneurs like you. Discover a diverse array of service-based ventures that will ignite your passion for business and set you on the path to entrepreneurial success. Fuel Your Entrepreneurial Spirit: Unleash your entrepreneurial spirit as you explore 175 handpicked service business ideas, carefully curated to cater to a wide range of interests and expertise. Whether you're a seasoned business owner looking to diversify or a visionary ready to make your mark, this book offers opportunities that align perfectly with your aspirations. 175 Lucrative Service Ventures to Choose From: Inside this book, you'll find: Tech-Driven Services: Embrace innovation with tech-based services, such as app development, IT consulting, and digital marketing. Lifestyle & Wellness Services: Cater to the growing wellness industry with unique ideas in fitness coaching, nutrition consulting, and mindfulness services. Event & Hospitality Services: Create unforgettable experiences with event planning, catering, and hospitality ventures. Eco-Friendly Solutions: Champion sustainability with eco-conscious services like green cleaning, solar installation, and waste management. Creative & Artistic Services: Turn your passion into profit with services in graphic design, photography, and content creation. Your Guide to Success: "Startup Service Business Ideas" goes beyond presenting ideas—it's your roadmap to entrepreneurial triumph. Each concept is accompanied by valuable insights, market potential, and strategies to help you turn your vision into a thriving business. Find Your Perfect Fit: Select the service business idea that resonates with your passion and expertise. This book empowers you to embark on a venture that aligns with your strengths, ensuring a fulfilling and rewarding journey. Empower Your Entrepreneurial Dream: As you embark on your service-based adventure, "Startup Service Business Ideas" will be your guiding light. Empower yourself with creativity, knowledge, and confidence to transform your vision into a successful service empire. Join the ranks of successful entrepreneurs and revolutionize the service industry! Grab your copy today and step into a future filled with endless possibilities!

Today’s billion-dollar e-commerce industry, plug-and-play technology, and savvy web surfers are just few of the reasons why internet-related services are in high demand. There has never been a better time to build your net service business—let us help you get started! Detailing four of today’s hottest web service businesses, our experts show you how to take your enthusiasm for the internet and turn it into a lucrative business. Learn step by step how to apply the basics of building a business to your internet specialty, including establishing your business, managing finances, operations, and so much more. Plus, gain an inside edge with insights, tips, and techniques from successful net service CEOs and other industry leaders! • Choose from four of today’s hottest web services—web design, search engine marketing, new media, blogging • Discover your clientele and their needs • Build a virtual or traditional office setting and team • Create a business brand that gets noticed • Write a marketing plan that captures clients and creates referrals • Develop profitable partnerships • Boost profits by expanding your specialty or your business Gain an edge on all that the internet has to offer—start your net services business today!

Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business