Research Paper (undergraduate) from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: It would appear that the discussion of methods to motivate employees has become a never-ending topic under those responsible for company personnel. The question of how to get employees fully engaged with the goals of the company appears to remain a central issue in human resource management. The difficulty might be in the continuing adjustment necessary in a changing company. Keeping the employees involved in the frequently changing goals is more important than ever before in company management. Sustained success of the company is only possible when the workers are included in the strategic planning. But what means are available in the modern workplace to ensure that the employees remain satisfied and motivated? One can consider Abraham Maslow’s Hierarchy of Needs, which was developed in the 40s and 50s in the USA. His theory remains valid today for understanding human motivation, management training and personal development. Indeed, Maslow’s ideas surrounding the Hierarchy of Needs may be applicable. The responsibility of employers to provide a workplace environment that encourages employees to fulfill their own potential (self-actualization) is today more relevant than ever. To visualize his theory and to illustrate the hierarchy needs, Maslow developed a pyramid which was published in 1954 in his book “Motivation and Personality”.

In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.

Who was Abraham Maslow and why are his theories still so interesting? How can his view of the hierarchy of needs transform our approach to life and personal growth? What does it really mean to embark on the journey towards self-fulfilment? This guide explores from a theoretical and practical perspective the life and work of one of the most influential psychologists of the 20th century, Abraham Maslow. Known primarily for his revolutionary hierarchy of needs, Maslow broke new ground in the understanding of human behaviour, shifting the focus from simple survival and basic needs to the concept of self-fulfilment and transcendence. The book is not only an analysis of Maslow's theories, but also a practical guide to applying them in everyday life. You will discover how the needs for security, love, esteem and self-fulfilment influence every aspect of your being and how, once recognised and met, they can lead to a more complete and fulfilled life. Through concrete examples, practical exercises and psychological insights, the book will take you on a journey of inner discovery. You will learn how to identify and cultivate your intrinsic needs, find balance and harmony in your life, and reach new heights of personal growth. Begin your journey towards realising your full potential, inspired by the timeless insights of one of the greatest thinkers in modern psychology.

A seminal work onhuman behavior in the workplace-now completely updated "At last! We have all been quoting Maslow for years and to now have such an excellent compilation of his seminal thoughts on management and organization comes like a timely gift from heaven. The values and principles he taught decades ago are even more relevant today." -Stephen Covey, author, The Seven Habits of Highly Successful People. "Maslow's book is a readable, impressionistic masterpiece that extolled the virtues of collaborative, synergistic management decades ahead of its time. This edition reveals just how much the management thinkers of our day, including Peter Drucker, W. Edwards Deming, and Peter Senge, owe to Maslow, and how much, at the dawn of the twenty-first century, management can still learn from his insights." -Andrea Gabor, author, The Man Who Discovered Quality. "Maslow's brilliant and humane perspectives are made easily accessible in this exceptional book. It's also quite humbling-why haven't we yet actualized the truths about human nature and the nature of work?" -Margaret J. Wheatley, author, Leadership and the New Science and A Simpler Way. "Maslow's profound concept of self-actualization could generate a Copernican Revolution of work and society, catapulting us out of what future generations will look back on as the dark ages of management." -Jim Collins, coauthor, Built to Last. The pioneer behind the hierarchy of needs and the concept of self-actualization, Dr. Abraham Maslow was-and is-one of the world's most esteemed experts on human behavior and motivation. However, while perhaps most famous for his work in the area of humanistic psychology, his legacy of work encompasses much more, extending into the realms of business and management. Having explored and studied the relationship between human behavior and the work situation, Maslow translated the science of the mind into the art of management=an important interpretation first published in the far-sighted treatise, Eupsychian Management, and whose impact continues to be felt today. Now, this seminal work has been updated, primed to introduce new readers to-and reacquaint old admirers with-what some have called the renowned psychologist's best book. Bringing into perspective the lasting impact of Maslow's groundbreaking principles, Maslow on Management illustrates how they have withstood the test of time to become integral components of current management practices, such as continuous improvement, Theory X, and empowerment. Offering insight into using these and other tools to effectively tackle present-day business situations, from heightened competitiveness to globalization to emerging technologies, Maslow on Management covers a wealth of timeless topics, including: * Self-actualization-the freedom to effectuate one's own ideas, try things out, make decisions, and make mistakes * Synergy-what is beneficial for the individual is beneficial for everyone; individual success should not occur at the expense of others; align organizational goals with personal goals * Enlightened management policy-assume that all your people have the impulse to achieve; everyone prefers to be a prime mover rather than a passive helper; everyone wants to feel important, needed, useful, successful, and proud; there is no dominance-subordination hierarchy. To complement Dr. Maslow's original writings and to demonstrate how his forward-thinking ideas are being played out in today's business world, Maslow on Management features interviews with Perot Systems Chairman Mort Meyerson, Non-Linear Systems founder Andrew Kay, Esalen Institute founder Michael Murphy, and other prominent figures who provide incisive commentary on subjects ranging from creativity in business to leadership lessons for the digital age. Epitomizing the genius of its author and embodying his elegant ruminations, Maslow on Management is still as important as it was when it first appeared. A true classic, this is essential reading for all managers.

Years after its initial publication, this book still offers unique, penetrating and relevant theories that influence today's cultural trends. In this 3rd ed., Frager and Fadiman have streamlined this classic text to provide greater clarity and focus, while retaining Maslow's essential style. -- Publisher description

"If we wish to help humans to become more fully human, we must realize not only that they try to realize themselves, but that they are also reluctant or afraid or unable to do so. Only by fully appreciating this dialectic between sickness and health can we help to tip the balance in favor of health." --Abraham Maslow Abraham Maslow's theories of self-actualization and the hierarchy of human needs are the cornerstone of modern humanistic psychology, and no book so well epitomizes those ideas as his classic Toward a Psychology of Being. A profound book, an exciting book, its influence continues to spread, more than a quarter century after its author's death, beyond psychology and throughout the humanities, social theory, and business management theory. Of course, the book's enduring popularity stems from the important questions it raises and the answers it provides concerning what is fundamental to human nature and psychological well-being, and what is needed to promote, maintain, and restore mental and emotional well-being. But its success also has to do with Maslow's unique ability to convey difficult philosophical concepts with passion, precision, and astonishing clarity, and, through the power of his words, to ignite in readers a sense of creative joy and wholeness toward which we, as beings capable of self-actualization, strive. This Third Edition makes Abraham Maslow's ideas accessible to a new generation of psychology students, as well as businesspeople, managers, and trainers interested in applying the study of human behavior to management techniques. An energetic and articulate scholar, Professor Maslow was the author of more than twenty books, including Eupsychian Management; Psychology of Science; Religions, Values, and Peak Experiences; Motivation and Personality; and Principles of Abnormal Psychology (with B. Mittelmann). He also edited New Knowledge in Human Values and wrote nearly one hundred articles. His teachings continue to be a staple for psychologists and psychology students. "Capacities clamor to be used, and cease their clamor only when they are well used. . . . Not only is it fun to use our capacities, but it is necessary for growth. The unused skill or capacity or organ can become a disease center or else atrophy or disappear, thus diminishing the person." --Abraham Maslow Toward a Psychology of Being, Third Edition Abraham Maslow doesn't pretend to have easy answers, absolutes, or solutions that bring the relief of finality--but he does have a deep belief in people. In this Third Edition of Toward a Psychology of Being (the original edition sold well over 100,000 copies), there is a constant optimistic thrust toward a future based on the intrinsic values of humanity. Professor Maslow states that, "This inner nature, as much as we know of it so far, seems not to be intrinsically evil, but rather either neutral or positively 'good.' What we call evil behavior appears most often to be a secondary reaction to frustration of this intrinsic nature." He demonstrates that human beings can be loving, noble, and creative, and are capable of pursuing the highest values and aspirations. This Third Edition will bring Professor Maslow's ideas to a whole new generation of business and psychology readers, as well as anyone interested in the study of human behavior.

Introduction to Industrial/Organizational Psychology provides a complete overview of the psychological study of the world of work. Written with the student in mind, the book presents classic theory and research in the field alongside examples from real-world work situations to provide deeper insight. This edition has been thoroughly updated to include the latest research on each key topic, and now features: A spotlight on diversity, equity, and inclusion throughout, including coverage of LGBTQIA+ inclusion and racial justice Expanded coverage of ethics in I/O psychology practice Increased emphasis on cross-cultural and international issues Coverage of the changing nature of work, post-pandemic, including remote working, worker stress, and burnout A new focus on technologies related to I/O such as virtual reality and computer adaptive testing New figures, illustrations, and charts to grab the reader’s attention and facilitate learning Accompanied by extensive student and instructor resources, it is a must read for all students on I/O psychology courses and courses in work psychology and organizational behavior, and for practicing managers who want a comprehensive overview of the psychology of work.

Demonstrates the connection between psychological theory and application in the field of Industrial / Organizational Psychology. Introduction to Industrial / Organizational Psychology is a student-centered, real-world driven program designed and written with the student in mind, giving examples and illustrations relevant to their world of work. The sixth edition continues to be accessible to students while maintaining a comprehensive coverage of the classical and new topics.With more student-oriented features, instructors will find this the most thoroughly referenced I/O psychology and student accessible text on the market. Learning Goals Upon completing this book, readers will be able to: * Connect psychological theory in the field of industrial/organizational psychology and apply the concepts to their everyday world of work * Be familiar with "classic" theories and research along with the latest developments and innovations in the field * Understand the overview of the world of work.

EBOOK: INTRO TO ORGANIZATIONAL