Armenian origin neuroeconomist, Varoozh Sahakian, holds D.B.A., Ph.D degrees in Economics & a Ph.D in Sociology. His disappointment with thetraditional neoclassical economic theory top-down"macho-biased" approach to homo-economicus, alongwith his belief that homo-sapines choicebehavior & decision-making is limited mainly by his/her biology, or in other words, economics actually is apart of biology science, motivated him to gather deepknowledge about human bilology, brain & nervoussystem, gender differences, genetic and hormonal &chemical functions. The "Female brain unearths the neoclassicaleconomic theory biases/ anomalies, " book is the first oftwo books the author has written about this newborn, yet, burgeoning field of "Neuro-economics, " a highlypromising human science approach to understandingthe neurobiological bases of human choice behaviorand decision-making processes. The author presents a very promising andblossoming scientific field, which portrays a moreaccurate and real & candid picture of human naturethan neoclassical reductionist economic theory.In many aspects, neuroeconomics approach is apositive, constructive one, helping to explain thehuman capacity for kindness and cooperation andthe centrality of fairness to social emotions, morality &norms (by-passed by many Walrasian and neoclassicaladvocates). The book, after all, introduces an economicagent who is not necessarily acquisitive automationconditioned always to narrow self-interest, likeneoclassical economic theory's unisex (macho)or unsex, but can be a female &male, young & olddecision maker. In other words, it introduces a morereal, "whole human:" A 'Homo-Neuro-Economicus.'The most outstanding initiative of the bookis the introduction of a feminist economic theory, its critical approach to the neoclassical economictheory, supported interestingly not only by sociocultural/historical insights but by neuro-biological, psychological, gender, chemical & hormonal evidence, too. The author envisions, that this challengingdiscipline is likely, once for all, to realize Adam Smith & David Hume's dream by providing;"A unified theory of human choice behaviorand decision-making in the forthcoming future."

What is Neuroeconomics The field of neuroeconomics is an interdisciplinary field that aims to explain human decision-making, which includes the capacity to process various alternatives and to carry out a plan of action. It investigates the ways in which economic behavior can influence our understanding of the brain, as well as the ways in which findings in neuroscientific research can lead economic models. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Neuroeconomics Chapter 2: Behavioral economics Chapter 3: Loss aversion Chapter 4: Ultimatum game Chapter 5: Prefrontal cortex Chapter 6: Somatic marker hypothesis Chapter 7: Orbitofrontal cortex Chapter 8: Frontostriatal circuit Chapter 9: Reward system Chapter 10: Ventromedial prefrontal cortex Chapter 11: Consumer neuroscience Chapter 12: Social emotions Chapter 13: Paul Glimcher Chapter 14: Russell Poldrack Chapter 15: Neuromorality Chapter 16: Dual systems model Chapter 17: Giorgio Coricelli Chapter 18: Joni Wallis Chapter 19: Present bias Chapter 20: Aldo Rustichini Chapter 21: Antoine Bechara (II) Answering the public top questions about neuroeconomics. (III) Real world examples for the usage of neuroeconomics in many fields. (IV) Rich glossary featuring over 1200 terms to unlock a comprehensive understanding of neuroeconomics. (eBook only). Who will benefit Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of neuroeconomics.

Given the stress of interacting with healthcare systems, be it a result of fear, expense, or confusion, individuals may make decisions that are not in their best interest. There exists an intricate interplay between behavioral economics, neuro economics, health, and healthcare. Until recently, an examination of these interconnected factors has been nonexistent, even though understanding them is vital for proper healthcare administration and top-level patient care. Behavioral Economics and Neuroeconomics of Health and Healthcare explores the underlying psychological and neurological factors that influence individual choices related to health and healthcare. Drawing from a rich pool of research, the book provides a comprehensive understanding of how cognitive biases, emotional factors, and social influences contribute to health-related decisions and outcomes. Not only does the book detail these psychological and neurological drivers of behavior, but it features effective interventions to improve health outcomes and offer practical implications for healthcare practitioners and policymakers.

Examines how neuroscience can inform the concept of free will and associated practices of moral and criminal responsibility.

A revolutionary guide to navigating the financial aspects of real relationships Have you ever asked yourself “What if I’m a tightwad and my significant other is a spendthrift?” or vice versa? Scott Rick, a behavioral scientist at the University of Michigan’s Ross School of Business, knows that many people do. He also knows that the financial aspects of an intimate relationship can become a money minefield if couples try to navigate it without first discussing all of the financial issues between them, especially if those two people have different approaches to spending. Tightwads and Spendthrifts is a science-based guide to understanding and transforming how we manage money, both on our own and in relationships. Building on his original research, and surveying a vast body of interdisciplinary work, Tightwads and Spendthrifts will help you understand your own financial psychology and how it plays out in your relationships. Can tightwads and spendthrifts live together in harmony? Rick says “yes,” but not without first asking hard questions about whose opinion should count most when making a financial decision. After all of the issues have been aired, he tells readers how to create a game plan for navigating financial decision making that both Tightwads and Spendthrifts can rely on for a happy life together.

This book investigates the functioning and effects of moral rules and values as endogenous elements of governance structures when applied to economic and social transactions. The point of departure and framework of this book is Josef Wieland's theory of Ethics of Governance. Its focal point is the governance of the normative aspects of corporations. The Ethics of Governance is a comparative research project on business and economic ethics which started 15 years ago. Divided into five chapters, the book provides a comprehensive insight into the theoretical foundation and application-oriented results of the research project. It covers theoretical, conceptual and practical challenges in the global economy with regard to a sustainable economy, the social responsibility of corporations, and their transcultural and normative management. By offering comprehensive insight into the research results of the Ethics of Governance project, this book provides a unique scientific work on business and economic ethics.

How can we accept that we ought to stop smoking, follow a diet, exercise, or take medications? The goal of this book is to describe the mechanisms of patients’ adherence to long-term therapies, whose improvement, according to the World Health Organization (WHO), would be more beneficial than any biomedical progress. For example, approximately half of the patients do not regularly follow medical prescriptions, resulting in deleterious effects on people’s health and a strong impact on health expenditure. This book describes how our beliefs, desires, and emotions intervene in our choices concerning our health, by referring to concepts developed within the framework of the philosophy of mind. In particular, it tries to explain how we can choose between an immediate pleasure and a remote reward—preserving our health and our life. We postulate that such an “intertemporal” choice can be directed by a “principle of foresight” which leads us to give priority to the future. Just like patients’ non-adherence to prescribed medications, doctors often don’t always do what they should: They are non-adherent to good practice guidelines. We propose that what was recently de-scribed as “clinical inertia” could also represent a case of myopia: From time to time doctors fail to consider the long-term interests of their patient. Both patients’ non-adherence and doctors’ clinical inertia represent major barriers to the efficiency of care. However, it is also necessary to respect patients’ autonomy. The analysis of relationship between mind and care which is provided in this book sheds new light on the nature of the therapeutic alliance between doctor and patient, solving the dilemma between the ethical principles of beneficence and autonomy.

We all recognize wisdom, but defining it is more elusive. In this fascinating journey from philosophy to science, Stephen S. Hall gives us a penetrating history of wisdom, from its sudden emergence in the fifth century B.C. to its modern manifestations in education, politics, and the workplace. Hall’s bracing exploration of the science of wisdom allows us to see this ancient virtue with fresh eyes, yet also makes clear that despite modern science’s most powerful efforts, wisdom continues to elude easy understanding.

- Incorporates the latest experimental evidence from across economics, psychology and neuroscience to provide cutting-edge introduction for students. - Structured around three key settings – individuals, small groups and larger impersonal groups (e.g. markets) – this text provides a logical framework for the study of economic decision-making. - Includes discussion of emotions including fairness, trust, selfishness and altruism on both a micro and macro level to show how they can influence personal decision making as well as entire economies.

The Oxford Handbook of Substance Use and Substance Use Disorders provides comprehensive reviews of key areas of inquiry into the fundamental nature of substance use and SUDs, their features, causes, consequences, course, treatment, and prevention.