This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.

This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.

The Routledge Handbook of Political Campaigning provides an essential, global, and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years. Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. The chapters within each section reflect on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and on the roles that campaigns might play in both facilitating and impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments. The Routledge Handbook of Political Campaigning is an essential resource for scholars, students, and practitioners in political communication, media and communication, elections and voting behavior, digital media, journalism, social movements, strategic communication, social media, and more broadly to democracy, sociology, and public policy.

Political Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign communication around the concepts of theory, method and practice. The volume contains studies of political campaign communication utilizing a wide range of empirical, rhetorical, content analyses and social science methodologies as well as a variety of foci on the practice of political campaign communication with studies on the communication dimensions and elements of political campaigns. It reflects the growing depth, breadth, and maturity of the discipline and provides insight into a variety of topics related to political campaign communication.

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.

Leading scholars analyze three disruptions in the 2020 presidential campaign and election: disruptions to the status quo caused by the renewed quest for racial justice and greater diversity of candidates; pandemic disruptions to traditional campaigning; and disruptions to democratic norms. Democracy Disrupted documents the most significant features of the 2020 U.S. presidential election through research conducted by leading scholars in political communication. Chapters consider the coinciding of three historical events in 2020: a 100-year pandemic co-occurring with the presidential campaign, the reinvigorated call for social and racial justice in response to the killing of George Floyd and other Black men and women, and the authoritarian lurch that emerged in reaction to Donald Trump's norm-challenging rhetoric. The Democratic Party's campaign stood out because of the historically diverse field of presidential candidates and the election of the first female vice president. Chapter authors adopt diverse scientific methodologies and field-leading theories of political communication to understand the way these events forced candidates, campaigns, and voters to adapt to these extraordinary circumstances. Experiments, surveys, case studies, and textual analysis illuminate essential features of this once-in-a-generation campaign. This timely volume is edited by four scholars who have been central to describing and contextualizing each recent presidential contest.

For decades, journalists have called the winners of U.S. presidential elections—often in error—well before the closing of the polls. In Votes That Count and Voters Who Don’t, Sharon E. Jarvis and Soo-Hye Han investigate what motivates journalists to call elections before the votes have been tallied and, more importantly, what this and similar practices signal to the electorate about the value of voter participation. Jarvis and Han track how journalists have told the story of electoral participation during the last eighteen presidential elections, revealing how the portrayal of voters in the popular press has evolved over the last half century from that of mobilized partisan actors vital to electoral outcomes to that of pawns of political elites and captives of a flawed electoral system. The authors engage with experiments and focus groups to reveal the effects that these portrayals have on voters and share their findings in interviews with prominent journalists. Votes That Count and Voters Who Don’t not only explores the failings of the media but also shows how the story of electoral participation might be told in ways that support both democratic and journalistic values. At a time when professional strategists are pressuring journalists to provide favorable coverage for their causes and candidates, this book invites academics, organizations, the press, and citizens alike to advocate for the voter’s place in the news.

"This title comprehensively emphasizes the importance of political elections and campaigns"--

Rhetoric and Governance under Trump: Proclamations from the Bullshit Pulpit analyzes the rhetoric of Donald Trump to argue that Trump’s deeply illiberal rhetoric, cruel policies, corruption, disruptive foreign policy, and disdain for the rule of law makes him a textbook populist. However, his embrace of mainstream conservative policies and the culture war narratives that come with them made him a rather conventional Republican. Being more plutocrat than populist, Trump had to bridge this fundamental contradiction by employing populist and polarizing rhetoric, alongside fabricated crises, to uphold the veneer of being an anti-status quo politician. Bernd Kaussler, Lars J. Kristiansen, and Jeffrey Delbert argue that, for Trump, bullshit, confrontational politics, and fear has emerged as a vital political strategy. Through an analysis of Trump’s first three years in office, the authors find that President Trump governed using a communication strategy that a) denied facts, relied heavily on bullshit, lies, and fabricated counter-narratives; b) attacked news outlets and the opposition to foster identity-based polarization in order to sideline critics and stir up factions for specific political ends; and c) dismissed legitimate criticism of policies and the conduct of the administration and the president himself as “fake news.” Kaussler, Kristiansen, and Delbert argue that the repeated use of this strategy, along with a mixture of public complacency and concerted efforts on the part of his own party, has allowed Trump to work toward normalizing these lies and cover-ups throughout his tenure, only further exacerbating the highly polarized and partisan political environment in the United States. Scholars of rhetoric, communication, political science, and media studies will find this book particularly useful.

Persuasive Attacks on Donald Trump in the 2016 Presidential Primary investigates the nature of persuasive attacks on Donald Trump during the 2016 presidential primary campaign. It begins by extending the Theory of Persuasive Attack to include attacks on character as well as attacks on actions. William L. Benoit & Mark J. Glantz use topical analysis to understand humor (late night television jokes; video from SNL, Colbert, and Oliver; articles in The Onion, and political cartoons) and Republican “establishment” attacks from Mitt Romney and the National Review. Quantitative content analysis examines attacks in primary debates and primary TV spots. The book concludes with criticisms found on social media platforms and TV talk shows.