The Routledge Handbook of Political Campaigning provides an essential, global and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years. Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including: the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. Chapters within each section reflects on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and the roles that campaigns might play in both facilitating or impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments. The Routledge Handbook of Political Campaigning is an essential resource for scholars, students and practitioners in political communication, media and communication, elections and voting behaviour, digital media, journalism, social movements, strategic communication, social media and more broadly to democracy, sociology, and public policy.

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

The Routledge Handbook of Political Parties provides a systematic and comprehensive overview of the study of political parties provided by leading experts in the field. In an era of widespread political disillusionment, political parties are often the main targets of citizen dissatisfaction, yet they are the key institutions that make democracy work. Analysing political parties in unrivalled depth and breath, with comparative thematic chapters throughout, as well as a dedicated section on political parties and party politics in specific country and regional settings, this handbook examines and illuminates the key questions around: how parties organise; how their ideologies have evolved over time; their relationship with society; how they differentiate themselves and how they respond to new social, economic, and political developments. The Routledge Handbook of Political Parties is essential reading and an authoritative reference for scholars, students, researchers and practitioners involved in and actively concerned about research in the study of political parties, party systems, and party politics.

A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life.

As political discourse had been saturated with the ideas of "post-truth", "fake news", "epistemic bubbles", and "truth decay", it was no surprise that in 2017 The New Scientist declared: "Philosophers of knowledge, your time has come." Political epistemology has old roots, but is now one of the most rapidly growing and important areas of philosophy. The Routledge Handbook of Political Epistemology is an outstanding reference source to this exciting field, and the first collection of its kind. Comprising 41 chapters by an international team of contributors, it is divided into seven parts: Politics and truth: historical and contemporary perspectives Political disagreement and polarization Fake news, propaganda, and misinformation Ignorance and irrationality in politics Epistemic virtues and vices in politics Democracy and epistemology Trust, expertise, and doubt. Within these sections crucial issues and debates are examined, including: post-truth, disagreement and relativism, epistemic networks, fake news, echo chambers, propaganda, ignorance, irrationality, political polarization, virtues and vices in public debate, epistocracy, expertise, misinformation, trust, and digital democracy, as well as the views of Plato, Aristotle, Mòzǐ, medieval Islamic philosophers, Mill, Arendt, and Rawls on truth and politics. The Routledge Handbook of Political Epistemology is essential reading for those studying political philosophy, applied and social epistemology, and politics. It is also a valuable resource for those in related disciplines such as international relations, law, political psychology, political science, communication studies, and journalism.

The politics of the internet has entered the social science mainstream. From debates about its impact on parties and election campaigns following momentous presidential contests in the United States, to concerns over international security, privacy and surveillance in the post-9/11, post-7/7 environment; from the rise of blogging as a threat to the traditional model of journalism, to controversies at the international level over how and if the internet should be governed by an entity such as the United Nations; from the new repertoires of collective action open to citizens, to the massive programs of public management reform taking place in the name of e-government, internet politics and policy are continually in the headlines. The Routledge Handbook of Internet Politics is a collection of over thirty chapters dealing with the most significant scholarly debates in this rapidly growing field of study. Organized in four broad sections: Institutions, Behavior, Identities, and Law and Policy, the Handbook summarizes and criticizes contemporary debates while pointing out new departures. A comprehensive set of resources, it provides linkages to established theories of media and politics, political communication, governance, deliberative democracy and social movements, all within an interdisciplinary context. The contributors form a strong international cast of established and junior scholars. This is the first publication of its kind in this field; a helpful companion to students and scholars of politics, international relations, communication studies and sociology.

The study of elections, voting behavior and public opinion are arguably among the most prominent and intensively researched sub-fields within Political Science. It is an evolving sub-field, both in terms of theoretical focus and in particular, technical developments and has made a considerable impact on popular understanding of the core components of liberal democracies in terms of electoral systems and outcomes, changes in public opinion and the aggregation of interests. This handbook details the key developments and state of the art research across elections, voting behavior and the public opinion by providing both an advanced overview of each core area and engaging in debate about the relative merits of differing approaches in a comprehensive and accessible way. Bringing geographical scope and depth, with comparative chapters that draw on material from across the globe, it will be a key reference point both for advanced level students and researchers developing knowledge and producing new material in these sub-fields and beyond. The Routledge Handbook of Elections, Voting Behavior and Public Opinion is an authoritative and key reference text for students, academics and researchers engaged in the study of electoral research, public opinion and voting behavior.

This Handbook analyzes elections in the Middle East and North Africa and seeks to overcome normative assumptions about the linkage between democracy and elections. Structured around five main themes, contributors provide chapters detailing how their case studies illustrate specific themes within individual country settings. Authors disentangle the various aspects informing elections as a process in the Middle East by taking into account the different contexts where the electoral contest occurs and placing these into a broader comparative context. The findings from this Handbook connect with global electoral developments, empirically demonstrating that there is very little that is “exceptional” about the Middle East and North Africa when it comes to electoral contests. Routledge Handbook on Elections in the Middle East and North Africa is the first book to examine all aspects related to elections in the Middle East and North Africa. Through such comprehensive coverage and systematic analysis, it will be a key resource for students and scholars interested in politics, elections, and democracy in the Middle East and North Africa.

Over the last 30 years referendums have played an increasingly important role in determining government policy. Recent high profile referendums in Scotland, Catalonia and Ukraine have continued the movement towards independence referendums following decolonization and the end of the Cold War. The Greek bailout referendum and Britain’s vote on membership of the EU reflect a tradition of European states giving their people a direct say in the transfer of sovereign powers to the European Union seen through the ratification of key treaties such as Maastricht, Amsterdam, Nice and Lisbon. This Routledge Handbook covers key aspects and issues of direct democracy and referendums throughout the world including: •their history; •when, why, where, how and on which issues referendums are held; •why some referendums are more democratic than others; •how referendums are won; •whether they produce good policies; •if referendums increase participation and improve the quality of representative democracies; •do referendums increase trust in democracy and the political actors; •the impact of new technology on the possibilities, methods and frequency of direct public political participation; •how they should be regulated. Covering other related areas such as recall, citizen juries and random selection, this compendium is an indispensable guide to referendums and the workings of modern democracy.