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BOOK EXCERPT:
This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.
Product Details :
Genre | : Language Arts & Disciplines |
Author | : Anna Trosborg |
Publisher | : Walter de Gruyter |
Release | : 2010-08-31 |
File | : 658 Pages |
ISBN-13 | : 9783110214444 |