In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.

The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.