This book is a collection of selected high-quality research papers presented at International Conference on Paradigms of Communication, Computing and Data Analytics (PCCDA 2023), held at South Asian University, New Delhi, India, during 22–23 April 2023. It discusses cutting-edge research in the areas of advanced computing, communications and data science techniques. The book is a collection of latest research articles in computation algorithm, communication and data sciences, intertwined with each other for efficiency.

This book gathers selected high-quality research papers presented at the International Conference on Paradigms of Communication, Computing and Data Sciences (PCCDS 2021), held at the National Institute of Technology, Kurukshetra, India, during May 07–09, 2021. It discusses high-quality and cutting-edge research in the areas of advanced computing, communications, and data science techniques. The book is a collection of latest research articles in computation algorithm, communication, and data sciences, intertwined with each other for efficiency.

This book studies the evolution of sustainable green smart cities and demonstrates solutions for green environmental issues using modern industrial IoT solutions. It is a ready reference with guidelines and a conceptual framework for context-aware product development and research in the IoT paradigm and Big Data Analytics for a Green Environment. It brings together the most recent advances in IoT and Big Data in Green Environments, emerging aspects of the IoT and Big Data for Green Cities, explores key technologies, and develops new applications in this research field. Key Features: • Discusses the framework for development and research in the IoT Paradigm and Big Data Analytics. • Highlights threats to the IoT architecture and Big Data Analytics for a Green Environment. • Present the I-IoT architecture, I-IoT applications, and their characteristics for a Green Environment. • Provides a systematic overview of the state-of-the-art research efforts. • Introduces necessary components and knowledge to become a vital part of the IoT revolution for a Green Environment. This book is for professionals and researchers interested in the emerging technology of sustainable development, green cities, and Green Environment.

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

The edge AI implementation technologies are fast maturing and stabilizing. Edge AI digitally transforms retail, manufacturing, healthcare, financial services, transportation, telecommunication, and energy. The transformative potential of Edge AI, a pivotal force in driving the evolution from Industry 4.0’s smart manufacturing and automation to Industry 5.0’s human-centric, sustainable innovation. The exploration of the cutting-edge technologies, tools, and applications that enable real-time data processing and intelligent decision-making at the network’s edge, addressing the increasing demand for efficiency, resilience, and personalization in industrial systems. Our book aims to provide readers with a comprehensive understanding of how Edge AI integrates with existing infrastructures, enhances operational capabilities, and fosters a symbiotic relationship between human expertise and machine intelligence. Through detailed case studies, technical insights, and practical guidelines, this book serves as an essential resource for professionals, researchers, and enthusiasts poised to harness the full potential of Edge AI in the rapidly advancing industrial landscape.

This book is a collection of selected high-quality research papers presented at International Conference on Paradigms of Communication, Computing and Data Analytics (PCCDA 2023), held at South Asian University, New Delhi, India, during 22-23 April 2023. It discusses cutting-edge research in the areas of advanced computing, communications and data science techniques. The book is a collection of latest research articles in computation algorithm, communication and data sciences, intertwined with each other for efficiency.

Businesses must confront a pressing challenge—how to navigate the turbulent seas of market dynamics and technological advancements. As traditional business models face obsolescence in the wake of relentless innovation, enterprises failing to quickly to harness the power of advanced technologies risk fading into obscurity. This predicament sets the stage for a critical exploration of the profound impact of artificial intelligence (AI) and smart technology on the sustainability of entrepreneurial ventures. Without a strategic embrace of these innovations, businesses find themselves adrift, struggling to cope with the demands of a rapidly evolving market. Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship serves as a guide for entrepreneurs seeking to thrive in this era of unprecedented change. Readers begin with a deep dive into the challenges faced by contemporary businesses. This book meticulously dissects these challenges and provides guidance for those ready to chart a course toward sustainable success by leveraging the transformative and compelling aptitudes of AI. The proposed solution of the integration of AI and smart technologies into the business landscape is one of great promise.