This book gathers selected high-quality research papers presented at the International Conference on Paradigms of Communication, Computing and Data Sciences (PCCDS 2021), held at the National Institute of Technology, Kurukshetra, India, during May 07–09, 2021. It discusses high-quality and cutting-edge research in the areas of advanced computing, communications, and data science techniques. The book is a collection of latest research articles in computation algorithm, communication, and data sciences, intertwined with each other for efficiency.

This book is a collection of selected high-quality research papers presented at International Conference on Paradigms of Communication, Computing and Data Analytics (PCCDA 2023), held at South Asian University, New Delhi, India, during 22–23 April 2023. It discusses cutting-edge research in the areas of advanced computing, communications and data science techniques. The book is a collection of latest research articles in computation algorithm, communication and data sciences, intertwined with each other for efficiency.

This book gathers selected high-quality research papers presented at International Conference on Paradigms of Communication, Computing and Data Sciences (PCCDS 2022), held at Malaviya National Institute of Technology Jaipur, India, during 05 – 07 July 2022. It discusses high-quality and cutting-edge research in the areas of advanced computing, communications and data science techniques. The book is a collection of latest research articles in computation algorithm, communication and data sciences, intertwined with each other for efficiency.

Recently, the internet of things (IoT) has brought the vision of a smarter world into reality with a massive amount of data and numerous services. With the outbreak of the COVID-19 pandemic, artificial intelligence (AI) has gained significant attention by utilizing its machine learning algorithms for quality patient care. The integration of IoT with AI may open new possibilities for both technologies and can play a big part in smart healthcare by providing improved insight into healthcare data and allowing for more inexpensive personalized care. The Handbook of Research on Advancements in AI and IoT Convergence Technologies considers recent advancements in AI and IoT convergence technologies with a focus on state-of-the-art approaches, methodologies, and systems for the design, development, deployment, and innovative use of those convergence technologies. It also provides insight into how to develop AI and IoT convergence techniques to meet industrial demands and covers the emerging research topics that are going to define the future of AI and IoT convergence technology development. Covering key topics such as diseases, smart healthcare, social distance monitoring, and security, this major reference work is ideal for industry professionals, nurses, healthcare workers, computer scientists, policymakers, researchers, scholars, practitioners, instructors, and students.

As cloud services become increasingly popular, safeguarding sensitive data has become paramount. Privacy Preservation and Secured Data Storage in Cloud Computing is a comprehensive book that addresses the critical concerns surrounding privacy and security in the realm of cloud computing. Beginning with an introduction to cloud computing and its underlying technologies, the book explores various models of cloud service delivery. It then delves into the challenges and risks associated with storing and processing data in the cloud, including data breaches, insider threats, and third-party access. The book thoroughly examines techniques and tools to enhance privacy and security in the cloud, covering encryption, access control, data anonymization, and other measures to mitigate risks. Additionally, it explores emerging trends and opportunities in cloud security, such as blockchain-based solutions, homomorphic encryption, and other cutting-edge technologies poised to transform data privacy and security. This invaluable resource offers practical advice and in-depth analysis for cloud service providers, IT professionals, researchers, and students seeking to understand best practices for securing data in the cloud.

This book studies the evolution of sustainable green smart cities and demonstrates solutions for green environmental issues using modern industrial IoT solutions. It is a ready reference with guidelines and a conceptual framework for context-aware product development and research in the IoT paradigm and Big Data Analytics for a Green Environment. It brings together the most recent advances in IoT and Big Data in Green Environments, emerging aspects of the IoT and Big Data for Green Cities, explores key technologies, and develops new applications in this research field. Key Features: • Discusses the framework for development and research in the IoT Paradigm and Big Data Analytics. • Highlights threats to the IoT architecture and Big Data Analytics for a Green Environment. • Present the I-IoT architecture, I-IoT applications, and their characteristics for a Green Environment. • Provides a systematic overview of the state-of-the-art research efforts. • Introduces necessary components and knowledge to become a vital part of the IoT revolution for a Green Environment. This book is for professionals and researchers interested in the emerging technology of sustainable development, green cities, and Green Environment.

In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.