First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.

Just because a program is one-size-fits-all doesn't mean that a book about it has to be. Take the case ofAdobe Photoshop 7.0 Web Design: Even though the popular digital imaging program is geared toward designers of all types (graphics, print, Web), this book that covers it isn't. Instead, it's written just for you--the Web site designer who wants to get answers to Web-related Photoshop questions without wading through a lot of explanations that simply don't apply.Through clear, direct text and a gorgeous four-color layout, this volume both instructs and inspires-Qin the process delivering all of the information you need to produce better-organized, faster-loading Web sites. As you follow along with best-selling authorMichael Baumgardt, you'll learn how to create and optimize Web graphics, produce GIF animations, manage Web colors, and more. You'll also learn about all that's new in Photoshop 7: an enhanced Rollover palette to manage Web page rollovers, animations, and image maps more easily; Web output enhancements to easily apply transparency to Web page elements; and the new "selected" rollover state for creating more sophisticated Web site navigation bars without hand-coding--and these are just the tip of the iceberg. Whatever your level of experience, if you're ready to take on Web design with Photoshop 7, this is the book for you. '

This book provides a thorough look at the role of the producer in television and new media. Written for new and aspiring producers, it looks at both the big picture and the essential details of this demanding job. In a series of interviews, seasoned TV and new media producers share their real-world professional practices to provide rich insight into the complex, billion-dollar industries. The third edition features more on the topics of new media and what that encompasses, covering the expansion of the global marketplace of media content. The traditional role of a television producer is transforming into a new media producer, and this book provides a roadmap to the key differences, and similarities, between the two.

In this updated edition of Corporate Video Production, Stuart Sweetow teaches aspiring and seasoned videographers how to make imaginative corporate videos with eye-catching designs, rhythmic editing tricks, and essential scriptwriting and interview techniques. Readers will learn how to shoot on location or in a studio, work with employees-turned-actors, find new clients, and produce online videos and podcasts for corporations, government agencies, and non-profit organizations. Additionally, this new edition has been updated to include discussion questions, chapter summaries, and professional tips, and to cover live webcasting, mobile devices, shooting in 4K, micro-videos, micro-cameras, and storytelling techniques for corporate social responsibility programs. A companion website features downloadable forms and further resources.

Learn How You Can Increase Your Online Video Skills Today! Video Marketing ebook “Beginners Online Video Marketing Tips” includes headings: Why You Should be Using Online Video Marketing, Online Video Marketing – The 5 Secrets You Need to Know, What an Online Marketing Video Can do For Your Business, Strategies for Follow up on Your Marketing Videos, How to Create Your Online Marketing Video for Less Than $100, Make a Professional Online Marketing Video on a Budget, Online Marketing Videos – 4 of the Best Tips You’ll Ever Find, Getting Over Your Fear of Creating an Online Marketing Video, How to Create Your Online Marketing Video, 8 Ideas to Ignite Creative in Your Marketing Video, 5 Tips to Get You Started Making an Online Marketing Video, Tips on How to Create Different Types of Videos, Basic Keyword Strategies for Your Online Marketing Video and more.

Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market—it also threatens the economic future of the nation. This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.

How to Start a XXXX Business About the Book Unlock the essential steps to launching and managing a successful business with How to Start a XXXX Business. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the XXX industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a XXXX Business? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a XXX Business is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a XXXX Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.

The inclusion of this volume in Brill's Transcultural Aesthetics, a book series devoted primarily to multidisciplinary Western and non-Western aesthetics, is indispensable to enrich the nature and scope of contemporary aesthetics. Time and again, many aesthetic controversies have not been adequately addressed, and this has become a common concern among scholars in contemporary aesthetics. This volume therefore seeks to contribute new perspectives to these controversies by shedding light on some of the fresh views among the leading theorists working in the field today.