Hoover, the president of economic depression; Roosevelt the president of recovery--the public images of these two men are so firmly fixed that they offer shorthand ways to talk about the era we know as the Great Depression. Yet their views on economic policy for taking the country out of its greatest economic calamity were not so different as is often supposed. Indeed, the famed journalist Walter Lippmann once claimed that Roosevelt's legislative measures represented "a continuous evolution of the Hoover measures." Moreover, both Hoover and Roosevelt shared a Keynesian conviction that public confidence was vital to recovery. They differed markedly, of course, in their ability to restore that confidence. Roosevelt's advantage lay not just in his position in the changing of the guard. He employed a skilled staff of speech writers, and he had the negative example of Hoover before him from which to plot rhetorical strategies that would be more effective. In Rhetoric as Currency, Houck uses the historical context of the Great Depression to explore the relationship of rhetoric to the economy and specifically economic recovery. He closely analyzes Hoover's rhetorical corpus from March 4, 1929, through March 3, 1933, and Roosevelt's from January 3, 1930, through June 16, 1933. This longitudinal study allows him to understand rhetoric as a process rather than a series of isolated, discrete products. Houck first examines Hoover's presidential rhetoric, tracing its paradoxes and the radical shift that occurred in the final year of his administration. The Depression, in his rhetoric, was a foe to be vanquished by an optimistic Christian and civic faith, not federal legislation. Once he determined that federal intervention was indeed required, he could not return to the dais; rather, he relied on an antagonistic press to carry his message of confidence. Abdicating the rhetorical pulpit, he left it in the hands of those opposed to him. Houck then studies the economic rhetoric of Franklin Roosevelt as governor, candidate, president-elect, and finally president. He traces the key similarities and differences in Roosevelt's economic rhetoric with particular attention to an embodied economics, wherein recovery was premised less on mental optimism than a physical, active confidence.

"This book examines and establishes the importance of one aspect of popular political arguments - rhetorical features that draw upon tradition as taken-for-granted values, judgments, and calculations. It illustrates how popular political arguments draw upon this "rhetoric of right," unique to each political community, to establish the "correctness" or "rightness" of a policy proposal. It then uses that illustration to argue first that tradition in political arguments is not only present, but important; second, that tradition operates through time in a contextual rather than evolutionary manner, and third, that political theorists must take seriously the presence of tradition in political arguments in both its substance and its formal aspects." "The book is based upon a study of political arguments in the Indian religious/political movement that grew up around the Indian mystic Aurobindo Ghose and his collaborator Mirra Richard."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Culminating a decade of conferences that have explored presidential speech, The Prospect of Presidential Rhetoric assesses progress and suggests directions for both the practice of presidential speech and its study. In Part One, following an analytic review of the field by Martin Medhurst, contributors address the state of the art in their own areas of expertise. Roderick P. Hart then summarizes their work in the course of his rebuttal of an argument made by political scientist George Edwards: that presidential rhetoric lacks political impact. Part Two of the volume consists of the forward-looking reports of six task forces, comprising more than forty scholars, charged with outlining the likely future course of presidential rhetoric, as well as the major questions scholars should ask about it and the tools at their disposal. The Prospect of Presidential Rhetoric will serve as a pivotal work for students and scholars of public discourse and the presidency who seek to understand the shifting landscape of American political leadership.

“An accessible introduction to contemporary rhetorical theory and its applications in everyday life.” —Cory Brewster, Eastern Oregon University Rhetoric in Popular Culture, Fifth Edition, shows you how to apply growing and cutting-edge methods of critical studies to a full spectrum of contemporary issues seen in daily life. Exploring a wide range of mass media including current movies, magazines, advertisements, social networking sites, music videos, and television shows, Barry Brummett uses critical analysis to apply key rhetorical concepts to a variety of exciting examples drawn from popular culture. You are guided from theory to practice in an easy-to-understand manner, providing you with a foundational understanding of the definition and history of rhetoric as well as new approaches to the rhetorical tradition. The highly anticipated Fifth Edition includes new critical essays and case studies that demonstrate for you how the critical methods discussed can be used to study the hidden rhetoric of popular culture.

Plato privileges the realm of absolute reality and truth above and beyond the world of language, discourse, and rhetoric. For Plato, earth harbors the façade of mere appearances and the evils of the bewitching powers of language. In RHETORIC’S EARTHLY REALM: HEIDEGGER, SOPHISTRY, AND THE GORGIAN KAIROS, Bernard Alan Miller counters this intellectual legacy with an innovative and thoroughly conceived theory of rhetoric, one concerned with “earth” in its Heideggerian aspect, complex and multifaceted, at the root of a phenomenology placing the focus on earth as the power of Being itself, whereby it is manifest purely as language.

Drawing on recent feminist and psychoanalytic criticism, Cinzia Sartini Blum provides the first analysis of the rhetoric, politics, and psychology of gender in the avant-garde writings of the Italian Futurist F.T. Marinetti. Her book explores the relations between the seemingly unrelated goals of Italian Futurism: technical revolution, espousal of violence, avowed misogyny, and rejection of literary tradition. Blum argues for the centrality of the rhetoric of gender in Marinetti's work. She also investigates a diverse array of his futurist textual practices that range from formal experimentation with "words in freedom" to nationalist manifestos that advocate intervention in World War I and anticipate subsequent fascist rhetoric of power and virility. A major contribution to the study of the twentieth-century avant-garde and the first full-length study of Marinetti in English, The Other Modernism will interest all those concerned with twentieth-century literature, culture, and society and the problem of modern subjectivity.

A comprehensive overview of rhetorical practice and theory in Graeco-Roman antiquity, from Homer to early Christianity, aimed primarily at students and non-specialists. It examines the relationship between rhetoric and other, competing, verbal arts and also investigates the role of rhetoric in social and political life.

Examines the nature of rhetorical theory and criticism, the rhetoric of science, and the impact of poststructuralism and postmodernism on contemporary accounts of rhetoric.

Governments around the world are turning over more of their services to private or charitable organizations, as politicians and pundits celebrate participation in civic activities. But can nonprofits provide more and higher-quality services than governments or for-profit businesses? Will nonprofits really increase social connectedness and civic engagement? This book, a sequel to Walter W. Powell’s widely acclaimed The Nonprofit Sector: A Research Handbook, brings together an original collection of writings that explores the nature of the "public good" and how private nonprofit organizations relate to it. The contributors to this book—eminent sociologists, political scientists, management scholars, historians, and economists—examine the nonprofit sector through a variety of theoretical and methodological lenses. They consider the tensions between the provision of public goods and the interests of members and donors in nonprofit organizations. They contrast religious and secular nonprofits, as well as private and nonprofit provision of child care, mental health services, and health care. And they explore the growing role of nonprofits in the United States, France, Germany, and Eastern Europe, the contribution of nonprofits to economic development, and the forms and strategies of private action.