This book analyses collaborative activities across the visual arts to show the power of non-verbal rhetoric in the Middle Ages.

Zen in the Art of Rhetoric interrogates the role of dualistic thought in human communication and culture, and offers new insights into the similarities and differences that mark Eastern and Western conceptualizations of language. Beginning with a reconsideration of the relationship between Zen Buddhism and rhetoric, the book progresses through a series of essays that examines the epistemological assumptions shared by pre-classical and postmodern rhetorics and Buddhist metaphysics, suggesting that the conception of rhetoric articulated by the Greek Sophists parallels the questioning of duality posed by Zenists as well as the critique of negation advanced by some postmodern theorists. Drawing on poetry, personal narratives, critical analysis, and epistemological explorations, this book expands traditional conceptions of rhetoric beyond an "art of persuasion" to a power to manage diverse conceptions of reality, freeing the study and practice of discourse from the essentializing constraints of foundationist philosophy. As an "inquiry into coherence," the book explores social, political, and pedagogical issues ranging from racism, to cultural and ethnic diversity, to the role of argument and persuasion in the creation and perpetuation of difference. The result of this exploration is an understanding of rhetoric as a Tao, a Way of being, thinking, and speaking grounded in what the author calls "dialogic coherence," an actively non-argumentative approach to language, life, and method that is based upon the philosophies and practices of the Eastern martial arts.

A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.

This introduction to the art of rhetoric analyzes rhetorical concepts, problems, and methods and teaches practical inquiry through a series of classic rhetorical texts. An introduction to the art of rhetoric for those who are unacquainted with it and an argument about invention and tradition suitable for specialists Texts range from Cicero's De oratore and Augustine’s On Christian Doctrine to Jane Austen’s Persuasion and Stephen Greenblatt’s Marvellous Possessions Texts serve simultaneously as works of persuasion and considerations of how rhetoric works Engages readers in using rhetoric to deliberate about challenging issues.

This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.

After explaining how and why women have been excluded from the rhetorical tradition from antiquity through the Renaissance, Cheryl Glenn provides the opportunity for Sappho, Aspasia, Diotima, Hortensia, Fulvia, Julian of Norwich, Margery Kempe, Margaret More Roper, Anne Askew, and Elizabeth I to speak with equal authority and as eloquently as Plato, Aristotle, Cicero, and Augustine. Her aim is nothing less than regendering and changing forever the history of rhetoric. To that end, Glenn locates women’s contributions to and participation in the rhetorical tradition and writes them into an expanded, inclusive tradition. She regenders the tradition by designating those terms of identity that have promoted and supported men’s control of public, persuasive discourse—the culturally constructed social relations between, the appropriate roles for, and the subjective identities of women and men. Glenn is the first scholar to contextualize, analyze, and follow the migration of women’s rhetorical accomplishments systematically. To locate these women, she follows the migration of the Western intellectual tradition from its inception in classical antiquity and its confrontation with and ultimate appropriation by evangelical Christianity to its force in the medieval Church and in Tudor arts and politics.

The current study argues that different cultures can coexist better today if we focus not only on what separates them but also on what connects them. To do so, the author discusses how both Aristotle and Confucius see rhetoric as a mode of thinking that is indispensable to the human understanding of the truths of things or dao-the-way, or, how both see the human understanding of the truths of things or dao-the-way as necessarily communal, open-ended, and discursive. Based on this similarity, the author aims to develop a more nuanced understanding of differences to help foster better cross-cultural communication. In making the argument, she critically examines two stereotyped views: that Aristotle’s concept of essence or truth is too static to be relevant to the rhetorical focus on the realm of human affairs and that Confucius’ concept of dao-the-way is too decentered to be compatible with the inferential/discursive thinking. In addition, the author relies primarily on the interpretations of the Analects by two 20th-century Chinese Confucians to supplement the overreliance on renderings of the Analects in recent comparative rhetorical scholarship. The study shows that we need an in-depth understanding of both the other and the self to comprehend the relation between the two.

Students of language, politics, religion, and philosophy have always turned to Aristotle, attributed with one of the greatest intellectual minds that ever lived, for answers and the dissection of seemingly natural phenomena. Aristotle and his contemporaries considered rhetorical skills-the ability to give speeches and make persuasive arguments-one of the most important a scholar could possess. In his famous essay Rhetoric, Aristotle outlines the three basic elements of the rhetorical arts: logos, pathos, and ethos; or logic, emotion, and ethics (truth). This pyramid makes up the tenets of rhetoric which are still taught today, along with Aristotle's examinations on how to interpret and compose effective speeches and presentations. Aristotle (384 Bi322 Be was a member of the triad of great Greek philosophers: Socrates, Plato, and Aristotle. Student of Plato and teacher of Alexander the Great, Aristotle is considered the authority originator of many philosophical ideas and teachings. Famous today for works such as Politics, Poetics, Rhetoric, and Metaphysics, his many writings cover a wide range of subjects, ranging from literature, art, music, and politics to physics, zoology, biology, and the scientific method.