Russian public diplomacy attracts growing attention in the current global climate of tension and competition. However, it is often not understood or is misunderstood. Although some articles and book chapters exist, there are almost no books on Russian public diplomacy neither in Russian, nor in English. This edited collection is an in-depth and broad analysis of Russian public diplomacy in its conceptual understanding and its pragmatic aims and practice. Various aspects of Russian public diplomacy – from cultural to business practices – will interest professors, students and practitioners from various countries. Written by a diverse collection of the most prominent and capable scholars, from academia to international organizations, with a wealth of knowledge and objective experience, this book covers the vital topics and thoroughly analyzes the best practices and mistakes within the broad understanding of public diplomacy conducted by the Russian Federation.

Public diplomacy is widely used in the contemporary world, and this book is devoted to its use and study in Russia. It explores how, even though scientific diplomacy and people's diplomacy were used in the USSR, the ideas of public diplomacy were not in demand in Russia in the 1990s. However, following the United States, which turned to the policy after the tragic events of 9/11, Russia also began to develop its own. The author explores how the need for public diplomacy is reflected in the official documents of the Russian Federation and discusses the important step of building new institutions for this purpose in Russia. She analyzes how the development of the practice has led to its study, with Russian scholars focusing mainly on the tools and approaches of implementing public diplomacy by various states. The book discusses the relationship between public diplomacy and soft power and compares Russian approaches with those available in worldwide practice and theory. This book is intended primarily for students and researchers of international affairs specializing in Russian foreign policy and/or soft power issues. It will also be of interest to practitioners in public diplomacy, such as ministers of foreign affairs, NGOs, and the media.

The relationship between identity, image/status, and public diplomacy contributes to our understanding of contemporary foreign policy; yet this aspect of public diplomacy has been largely understudied. Identity motivates and drives international actors' behavior, while it is through communication and other performative behavior, as well as through feedback in response to it, that the actor's identity is verified and reinforced, or rejected and challenged. This dissertation aims to contribute to a more systematic understanding of the role of identity in public diplomacy, which comprises the primary means of an actor's deliberate international communication. Using the case of post-Soviet Russia, the study argues that by looking at an international actor's articulation of their identity and its validation or rejection in the image perceived by others, we can draw conclusions about their potential courses of action. The study examines how identity is revealed in the Russian official foreign policy and public diplomacy discourse and, in turn, the identity and foreign policy implications of such evolution. Using an integrated framework of analysis, which incorporates models suggested by Doty, Hayden, and Hansen, the project analyzes 183 official texts and six examples of public diplomacy programs between 2004 and 2013. It demonstrates how the transformation of Russia's official identity and perception of significant others, as well as its continued failure to gain recognition as a "great power" by "the West", are closely followed by changes in its public diplomacy and foreign policy as a whole.

As Russia's economy has grown, so have the country's global involvement and influence, which often take forms that the United States neither expects nor likes. The authors assess Russia's strategic interests and goals, examining the country's domestic policies, economic development, security goals, and worldview. They assess implications for U.S. interests and present ways that Washington could work to improve its relations with Moscow.

abstract

Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a "superpower" - whatever that means now - does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.

The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.