Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing.The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider's view. The accompanying website supports the book by providing up-to-date and relevant content.This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution.

Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry. Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction and non-fiction to educational publishing and academic journals. They reveal how publishers continue to adapt to a fast-changing and highly interconnected world, in which printed books have proved resilient alongside ebooks and the growth of audio. Major themes are explored, including the development of digital products and the use of social media in book marketing, as well as those that affect publishers’ businesses, such as the rise of internet retailing; rental models for student textbooks; and open access, where academic content is free to the user. Case studies from industry experts give fascinating perspectives on topics such as crowdfunding, self-publishing and how authors can market themselves. The book provides excellent overviews of the main aspects of the publishing process: commissioning authors, product development, design and production, marketing, sales and distribution. As a manual for those in the profession and a guide for the potential publishers of the future, Inside Book Publishing remains a seminal work for anyone with an interest in the industry. It will also be of interest to authors seeking an insider’s view of this exciting industry.

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to “hear” about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space are accompanied by the challenges of responding to these conversations in real-time, which calls for a massive shift in the way marketing functions engage in dialogue with customers. As leading users of social media in emerging markets, Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest growth in social networking. This book begins by discussing the impact of social media on marketing, from brand building, communications, and advertising to customization and customer engagement. The book approaches the subject matter systematically, identifying broad trends, concepts and frameworks in the first few chapters. It then goes on to address the varied application of social media in marketing for different sectors. Primarily focusing on understanding digital consumers, the book integrates social media with marketing and the outcome. It also presents new, selected cases of successful digital companies in emerging markets never before considered. Researchers and managers alike will find this book to be a handy reference guide to social media in emerging markets.

Nothing rivals the sense of accomplishment that comes from getting your first book published. It is thrilling and exciting to see your name in print. As a first-time author, you are eager to share your work and voice with the world, but you may be wondering just how to break into this challenging and ever-changing industry. The Complete Guide to Getting Your First Book Successfully Published is here to help make your dream a reality. This helpful book details the types of publishing you may choose, including traditional, subsidy, vanity, print-on-demand (POD), and self-publishing. You will learn about the tried-and-true basics of book publishing as well as about innovative additions to the industry, such as e-readers like Amazon s Kindle and Apple s iPad. You will learn everything from copyrighting and cataloging to book printing and binding. This book will also show you the different tax write-offs available for authors. You will be taught how to write a killer query letter and a perfect book proposal to increase your chances of having your book considered by traditional publishers. You will also discover what to look for in a literary agent and how to read the fine print on publishing contracts. This book discusses how to create, develop, and maintain a strong relationship with your editor, which is an integral part of getting your publishing success. Recognize how to find the right freelance editor to objectively edit your book without compromising your tone. And learn about the types of editing you may need and how much to charge an editor for those services. Once the editing is complete, you re ready for the design process. But don t worry this book will guide you through it. Learn how to create a cover and interior design that will grab your readers attention and complement your book s theme and tone. Reader familiarity is the biggest factor in sales, with 60 percent of readers saying their decision to purchase a book hinges on already being fans of the author. Thus, it s important to establish yourself as a likable and talented author. Although you may be tight on your promotion budget, this book arms you with dozens of low-cost tactics to get your book and your name in the limelight, increase your following, and maximize your sales. You will learn about book tours and signings, sending out press releases, preparing for news interviews, getting your Web site high in search engines, and tapping into social media networks like Facebook, YouTube, and Twitter. You will also learn how to market your book on Amazon, the key player in book sales, in order to get your book maximum exposure. Take advantage of the expert advice we ve gathered from all types of publishers and authors to give you a real-life glimpse into today s publishing industry. An extensive resources section of this book includes places to find literary agents and POD companies as well as a sample query letter, a book proposal, and a press release. You ll also benefit from referring to a sample blog post and a fact-based article to craft your perfect marketing campaign from these examples. With The Complete Guide to Getting Your First Book Successfully Published in your hand, you re sure to hit the ground running to becoming an established, respected author in the publishing industry.

Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.

If You Want to Get Published, Read This Book! Jeff Herman’s Guide is the writer’s best friend. The 28th edition, updated for 2019, includes strategies to finding your way through today’s field of publishers, editors, and agents. Get the most up-to-date information on the who’s who in publishing: The best way to ensure that your book stands out from the crowd is to find the right person to read it. In this guidebook, Jeff Herman reveals names, contact information, and personal interests for hundreds of literary agents and editors, so you can find the publishing professional who’s been waiting for you. In addition, the comprehensive index makes it easy to search by genre and subject. Learn to write a winning pitch: This highly-respected resource has helped countless authors achieve their highest goals. It starts with the perfect pitch. You’ll learn the language that publishers use, and ways to present yourself and your book in the best light. Trust the expert that insiders trust: Bestselling authors and publishing insiders recognize Jeff Herman’s Guide as honest, informative, and accurate. New and veteran writers of both fiction and nonfiction have relied on this no-nonsense guidebook for decades. Everything you need to know to publish your book is compiled in this one go-to resource. In Jeff Herman's Guide to Book Publishers, Editors & Literary Agents you’ll find: Invaluable information about 245 publishers and imprints Independent book editors who can help make your book publisher-friendly Methods for spotting a scam before it’s too late Methods to becoming a confident partner in the business of publishing your book. This guide is an excellent addition to your collection if you have read Guide to Literary Agents 2019, Writer's Market 2019, or The Essential Guide to Getting Your Book Published.

Jeff Herman’s Guide unmasks nonsense, clears confusion, and unlocks secret doorways to success for new and veteran writers! This highly respected resource is used by publishing insiders everywhere and has been read by millions all over the world. Countless writers have turned to this book to figure out how to decipher the hidden codes to getting published. It reveals: • tools to discern and exploit the rapidly changing publishing environment • the crucial differences between independent houses and the “Big 5” publishers • hard truths about self-publishing • names, interests, and contact information of hundreds of agents and editors • how writers unwittingly disqualify themselves from the consideration they deserve, and how to optimize chances with agents • critical thinking skills for outside-the-box publishing strategies • the nuts and bolts of superior query letters and proposals • how to spot and avoid ever-more-prevalent scams • the value of “book doctors” and when to consider hiring them • what to do — and not do — once you’ve got an editor or publisher interested Herman’s book remains the go-to guide for everything anyone ever wanted to know about book publishing. Comprehensive index lists dozens of subjects and categories to help you find the perfect publisher or agent.

Announcing the first edition of Publishers Weekly Book Publishing Almanac 2022. Designed to help authors, editors, agents, publicists, and anyone else working in book publishing understand the changing landscape of book publishing, it is an essential reference for anyone who works in the industry. Written by industry veterans and co-published with Publishers Weekly magazine, here is the first-ever book to offer a comprehensive view of how modern book publishing works. It offers history and context, as well as up-to-the-minute information for anyone interested in working in the field and for authors looking to succeed with a publisher or by self-publishing. You’ll find here information on: Finding an agent Self-publishing Amazon Barnes & Noble and other book chains Independent bookstores Special sales (non-traditional book markets) Distribution Foreign markets Publicity, Marketing, Advertising Subsidiary rights Book production E-books and audiobooks Diversity, equity, and inclusion across the industry And more! Whether you’re a seasoned publishing professional, just starting out in the business, or simply interested in how book publishing works, the Publishers Weekly Book Publishing Almanac will be an annual go-to reference guide and an essential, authoritative resource that will make that knowledge accessible to a broad audience. Featuring original essays from and interviews with some of the industry's most insightful and innovative voices along with highlights of PW's news coverage over the last year, the Publishers Weekly Book Publishing Almanac is an indispensable guide for publishers, editors, agents, publicists, authors and anyone who wants better to understand this business, its history, and its mysteries.

Project Management for Book Publishers provides readers with a solid understanding of efficient processes and workflows for content creation, product development, and the marketing and distribution of both physical and digital products. Digital has brought more data, more training, and more accountability to the publishing process. But it has also shone light on how systems designed initially around print-first publications are ill-equipped to support an industry of now would-be digital media companies. This book addresses some of the major challenges for publishing houses facing this reality, including how to create a digital-aware workflow, implementing quality assurance procedures, and using different management systems to develop an efficient workflow. Beginning by explaining project and product management practices used throughout technology and media companies, it then delves into when and how these principles can be applied to the publishing workflow. Topics covered include Waterfall and Agile Project Management, Scrum methodology, Kanban framework, ebook and audio formats, metadata, quality assurance, crowdfunding, in-app monetization, ONIX, and accessibility. Readers will consider not just how to contend with online platforms that allow authors to publish with the click of a button, and audiences accustomed to accessing content across multiple platforms and formats, but also challenges arising from factors such as the data-driven acquisitions model in libraries, the downward spiral of sales in college bookstores, the call for accessibility, and the need for fluid content systems that can work with different publishing databases and software. Written for publishing professionals at all levels, this book will also help advanced students of Publishing and Book Studies navigate best practices for project management in the modern publishing landscape.