Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.

"A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.

A guide to managing successful, moneymaking Web- and print-design projects, and a reference to business practices in today's burgeoning digital marketplace. Covering planning, ownership, responsibilities, development, communications and efficient techniques for beating deadlines, the book reveals what it takes to succeed each step of the way in running a design business and managing projects. Previously published as Electronic Design and Publishing, this third edition has been updated and expanded to include five new chapters about Web strategy, planning, design and construction. The practical advice is illustrated with examples of what works and what doesn't work in managing budgets, handling copyrights, dealing with decision-makers, and negotiating disputes.