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BOOK EXCERPT:
Product Details :
Genre |
: Advertisers |
Author |
: |
Publisher |
: |
Release |
: 1987 |
File |
: 966 Pages |
ISBN-13 |
: UOM:35128000017929 |
eBook Download
BOOK EXCERPT:
Product Details :
Genre |
: Advertising |
Author |
: |
Publisher |
: |
Release |
: 1987 |
File |
: 1246 Pages |
ISBN-13 |
: UOM:35128000361566 |
eBook Download
BOOK EXCERPT:
Contains all the companies listed in the Classified Edition of the Standard Directory of Advertisers.
Product Details :
Genre |
: Advertisers |
Author |
: |
Publisher |
: |
Release |
: 1971 |
File |
: 256 Pages |
ISBN-13 |
: UCAL:$B234814 |
eBook Download
BOOK EXCERPT:
Ebook: Advertising and Promotion
Product Details :
Genre |
: Business & Economics |
Author |
: Belch |
Publisher |
: McGraw Hill |
Release |
: 2014-09-16 |
File |
: 881 Pages |
ISBN-13 |
: 9780077170479 |
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BOOK EXCERPT:
Product Details :
Genre |
: English newspapers |
Author |
: |
Publisher |
: |
Release |
: 1927 |
File |
: 528 Pages |
ISBN-13 |
: HARVARD:HWIRZQ |
eBook Download
BOOK EXCERPT:
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Product Details :
Genre |
: Reference |
Author |
: Michael Halperin |
Publisher |
: Taylor & Francis |
Release |
: 2024-02-02 |
File |
: 464 Pages |
ISBN-13 |
: 9781135932824 |
eBook Download
BOOK EXCERPT:
As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
Product Details :
Genre |
: Business & Economics |
Author |
: Neelankavil |
Publisher |
: M.E. Sharpe |
Release |
: 2015-05-18 |
File |
: 490 Pages |
ISBN-13 |
: 9780765628855 |
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BOOK EXCERPT:
Product Details :
Genre |
: Copyright |
Author |
: Library of Congress. Copyright Office |
Publisher |
: Copyright Office, Library of Congress |
Release |
: 1977 |
File |
: 1624 Pages |
ISBN-13 |
: STANFORD:36105119498538 |
eBook Download
BOOK EXCERPT:
Contains primary source material.
Product Details :
Genre |
: Business & Economics |
Author |
: Pamela Walker Laird |
Publisher |
: JHU Press |
Release |
: 2001-02-21 |
File |
: 520 Pages |
ISBN-13 |
: 0801866456 |
eBook Download
BOOK EXCERPT:
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Product Details :
Genre |
: Business & Economics |
Author |
: John McDonough |
Publisher |
: Routledge |
Release |
: 2015-06-18 |
File |
: 1754 Pages |
ISBN-13 |
: 9781135949068 |