Ebook: Advertising and Promotion

EBOOK: Marketing: The Core

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

“Ebook Marketing Warfare: 20 Battle-Tested Tactics” is a must-have resource for authors and publishers seeking to maximize the success of their ebooks in today's competitive digital landscape. This comprehensive guide offers a treasure trove of proven strategies, innovative techniques, and expert advice to help you navigate the intricacies of ebook marketing with confidence and achieve optimal results. In the first section, you'll discover a plethora of digital marketing strategies tailored specifically for ebooks. From harnessing the power of social media platforms and email marketing campaigns to leveraging influencer collaborations and search engine optimization (SEO) techniques, this guide provides practical step-by-step instructions on how to implement each strategy effectively. You'll learn how to build an engaged audience, increase your ebook's visibility, and ultimately boost sales. The second section delves into creative promotional tactics designed to captivate readers and drive engagement. From creating visually stunning book trailers and graphics to organizing exciting contests and giveaways, you'll find a treasure trove of ideas to generate buzz and attract new readers. The guide also explores the power of guest blogging, podcast interviews, and collaborations with complementary authors, offering valuable insights on how to leverage these opportunities to expand your reach and connect with your target audience. Finally, the guide wraps up with invaluable tips on utilizing self-publishing platforms, obtaining influential reviews, and exploring the realm of offline marketing through industry conferences and book fairs. With practical examples, real-world case studies, and thoughtful guidance, “Ebook Marketing Warfare: 20 Battle-Tested Tactics” equips you with the knowledge and tools necessary to navigate the dynamic world of ebook marketing and achieve sustainable success. Whether you're a seasoned author or a budding writer, this guide will empower you to stand out in the digital marketplace, increase your ebook's visibility, and build a loyal reader base. With its comprehensive approach, actionable insights, and innovative strategies, “Ebook Marketing Warfare: 20 Battle-Tested Tactics” is your roadmap to achieving ebook marketing success in the ever-evolving digital age.

"Beyond the Static Page: An Interactive Learning Approach for Students" is a comprehensive and inspiring guide that explores the intricate world of eBook design. Seamlessly merging the realms of artistry and technology, this book unlocks the secrets to creating visually captivating, user-friendly eBooks that leave readers spellbound. From cover to layout, typography to interactive elements, “Beyond the Static Page” delves into essential design principles, offering practical tips and step-by-step tutorials for beginners and seasoned designers. Embracing the reader-centric approach demystifies the digital landscape, ensuring eBooks shine on any device. Whether you're an author, designer, or self-publisher, "Beyond the Static Page" empowers you to transform words into enchanting digital experiences, forging a connection with readers that transcends the boundaries of the page.

Piggyback On One of The World's Largest and Most Successful Companies and Get Your Book In The Hands Of New Readers! Facebook currently has 1.23 billion users, and in the United States alone, there are 170 million daily unique views. So if you want to make your books visible, this is by far the best place to do it. To appreciate how much that is, that's 12.5% of the world's population and almost the whole of China! Still not convinced? Imagine a 60,000-capacity stadium. It would take 25,000 of those to seat all those Facebook users. And the good thing is, most of the work has already been done for you. Don't Know Where or How to Start Marketing Your Books? No need to worry because everything is included in this guide. It will walk you through the process step by step. All you need to do is follow them. This book will teach you proven Facebook Marketing techniques you can use to promote and market your books. All these can be done, even if you have ZERO marketing knowledge. Click the “Buy Now” button on this page to get a copy of This Book Today and Start Seeing More Books Sales Come In! This Book Shows How Authors Can Leverage The Power Of Facebook Marketing As A Book Marketing Tool! In addition, it Reveals Exactly How You As An Author Can Use Facebook Ads To Your Greatest Book Marketing Advantage. On top of all the actionable content in this book, I’ve also put together a FREE FACEBOOK ADS CHEAT SHEET, which you can access for FREE. Inside FREE FACEBOOK ADS CHEAT SHEET; you will find FOUR Cool Hacks To Help You Find and Attract More of Your Target Book Audience On Facebook. Start reading The Facebook Ads For Authors today, and you will understand how to use Facebook Ads to grow your readership, sell more books, and build your career as an author.

If you want to sell your book abroad, you should be clear about what you are likely to achieve and set reasonable goals. You need to integrate your marketing approach and engage your global audience, which involves online demographic research to develop a profile of your international readers. Once you have to decide which countries you are going to focus on, you need to ensure that your message is clear and consistent, that you stay on message, and that you drive the conversation with your potential readers and gain their respect. You will need to decide when to weigh in and blitz the global market, you will need to be persistent, will need to upload rich content to secure new readers worldwide and retain them as loyal readers, reviewers and recommenders of your work. You will also need to monitor and track their posting activities and interests, and their buying habits and preferences. This book will tell you how, and will point you in the direction of virtual rights agencies that can help you showcase your work more widely and even sell rights in different formats to the global marketplace.