This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.

In the last four decades the developed economies have developed into veritable knowledge economies at the same time as more and more economies have entered the road to economic development. Typical for the developments during this time has been substantially increased investments in research and development (R&D) to generate new knowledge and new technologies and increased investments in diffusing existing knowledge by means of education and thereby raising the volume of human capital. However, many member states and regions within the EU are struggling with their economic development. This book explores the uneven patterns of development within the EU, discusses the relative effect of investments on innovation and productivity growth and looks at the mechanisms involved in economic development and policy.

Survival, the IISS’s bimonthly journal, challenges conventional wisdom and brings fresh, often controversial, perspectives on strategic issues of the moment. In this issue: François Heisbourg argues that the COVID-19 pandemic has reinforced the power of the state in its traditional role as protector of society from outside threats Lawrence Freedman assesses that the UK misjudged the speed and severity of the pandemic, but ultimately followed the science Gigi Kwik Gronvall describes the extraordinary global mobilisation of the scientific community as a source of hope amid the pandemic Mark Fitzpatrick warns that US sanctions against Iran not only damage America’s reputation, but also violate its moral duty to prevent further deaths of Iranians from COVID-19 And eight more thought-provoking pieces, as well as our regular book reviews and noteworthy column

High technology--which accounts for a rapidly growing section of the global workforce--presents a different set of management problems than have usually been encountered by traditional industry. In this book, Von Glinow, Mohrman, and their expert contributors discuss the reasons for this difference and define new organizational forms for global high technology management. Propounding a revolutionary approach to high technology management issues, they explore management teams, high velocity environments, and high technology marketing, as well as human resource considerations, including team interdependence, compensation, and culture clash.