* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the golden rules of writing as well as tips to make all your writing more enjoyable to read. You will also discover that : everyone is capable of writing as long as they master the basic rules of the French language; simplicity is the first quality of a good text; it is important to reveal one's sensitivity and humanity in one's writing in order to touch the reader; it is also important to show originality and assert one's personality in order to stand out. Knowing how to write well is essential, as the written word is present in everyday life. Even if you now write more on computer and telephone keyboards than on paper, the principles of good writing remain the same. Whether you are a student, a company executive, a blogger or a writer in your spare time, William Zinsser's guide will give you valuable advice on how to make your texts clearer, more enjoyable to read and more original. *Buy now the summary of this book for the modest price of a cup of coffee!

On Writing Well: The Classic Guide to Writing Nonfiction (1976) is a collection of guiding principles that can help aspiring writers craft captivating works of professional-quality nonfiction in a variety of genres. Author William Zinsser argues that all writing can be improved by committing to clear, simple prose... Purchase this in-depth summary to learn more.

Narrative nonfiction, also known as creative nonfiction or literary nonfiction, is true stories told using literary techniques and creativity. Narrative nonfiction essays are often featured in magazines such as Esquire, The New Yorker, Vanity Fair, and Harper's. Book-length narrative nonfiction works have grown in popularity since Truman Capote published In Cold Blood in 1965. Nonfiction works such as Into Thin Air, The Orchid Thief, The Perfect Storm, and Seabiscuit have smashed sales records and brought the genre into focus for the mainstream. With the rise of self-publishing and blogs comes a new generation of writers who want to tell their stories to a wider audience. The Complete Idiot's Guide® to Writing Nonfiction gives narrative nonfiction writers the instruction and tools they need to elevate their storytelling to an art form that appeals to more readers. In this book readers learn: - What narrative nonfiction is - The literary building blocks of narrative nonfiction - How to research nonfiction subjects - Tricks for remembering details of events from one's own life story - How to conduct interviews for a book or article - How to find inspiration when writing nonfiction stories - Word choice and grammar help - How to overcome roadblocks such as stalled motivation and inhibitions when writing about real, living people - How to craft several types of narrative nonfiction by example - How to find markets for their work and get published In addition, author Christina Boufis interviews successful narrative nonfiction writers in many subgenres and gets their insights on what inspires them and how they overcome their own obstacles.

More Than Sixty Course Syllabi That Bring the New Complexity of Graphic Design to Light All graphic designers teach, yet not all graphic designers are teachers. Teaching is a special skill requiring talent, instinct, passion, and organization. But while talent, instinct, and passion are inherent, organization must be acquired and can usually be found in a syllabus. Teaching Graphic Design, Second Edition, contains syllabi that are for all practicing designers and design educators who want to enhance their teaching skills and learn how experienced instructors and professors teach varied tools and impart the knowledge needed to be a designer in the current environment. This second edition is newly revised to include more than thirty new syllabi by a wide range of professional teachers and teaching professionals who address the most current concerns of the graphic design industry, including product, strategic, entrepreneurial, and data design as well as the classic image, type, and layout disciplines. Some of the new syllabi included are: Expressive Typography Designer as Image Maker Emerging Media Production Branding Corporate Design Graphic Design and Visual Culture Impact! Design for Social Change And many more Beginning with first through fourth year of undergraduate courses and ending with a sampling of graduate school course options, Teaching Graphic Design, Second Edition, is the most comprehensive collection of courses for graphic designers of all levels.

Using lively examples and friendly tips gleaned from his own and other researchers' experiences, and a warm, reflective writing style, Harry F Wolcott offers readers suggestions for writing up qualitative research.

Strategic Sourcing and Category Management examines how category management works in practice, drawing insight from IKEA. With over twenty-five years' experience of purchasing at IKEA, Magnus Carlsson shares the wisdom gained from devising and executing IKEA's highly successful purchasing strategies. The text is supported by insightful interviews and case studies, which are compared and contrasted with examples from other leading companies. Strategic Sourcing and Category Management answers three critical questions: -When is category management a profitable method and why? -How do category teams create real results? -How can category management be organized and implemented effectively? In answering these three questions, Magnus Carlsson not only presents the guiding principles behind category based sourcing, he also demonstrates how category based sourcing can effectively be implemented in practice and provides guidance on how to realise the benefits of this approach. Cleverly connecting theory and practice, the book draws upon existing and new tools, and applies them in a highly practical context. With application spanning far beyond IKEA, this book is an invaluable resource for procurement professionals in any industry. Strategic Sourcing and Category Management is the result of twenty five years' experience of Strategic Sourcing within IKEA and collaboration with several companies and the Stockholm School of Economics.

This book covers the basics from A-Z needed to complete the dissertation for the EdD degree. It is meant to supplement your doctoral courses and other resources, such as in-depth educational texts and software relating to research and statistics. The answers are now at your fingertips.Doctoral faculty and chairs of dissertation committees are going to appreciate having this resource to minimize the number of times they have to repeat the same information to their students. Those that are chairs for the first time will appreciate the ease in locating what is needed to advise doctoral students through the dissertation process.

A wise and entertaining guide to writing English the proper way by one of the greatest newspaper editors of our time. Harry Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism. In Do I Make Myself Clear?, he brings his indispensable insight to us all in his definite guide to writing well. The right words are oxygen to our ideas, but the digital era, with all of its TTYL, LMK, and WTF, has been cutting off that oxygen flow. The compulsion to be precise has vanished from our culture, and in writing of every kind we see a trend towards more -- more speed and more information but far less clarity. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age. Do I Make Myself Clear? is an essential text, and one that will provide every writer an editor at his shoulder.

The Craft of Political Research immerses readers not only in how political scientists work but also in how ideas produce research questions and guide the selection of research methods. Emphasizing the internal logic of research methods and the collaborative nature of the research process, this slender text explores the design behind interesting questions, problems in measurement and analysis, and key statistical methods. Brief and inexpensive to include in any course, The Craft of Political Research’s elegant explanations inspire a big picture understanding of how political scientists explain political reality and encourage students to create their own inventive, original, and bold research work. Features include: Focuses on the big picture of how good research leads to good theories instead of just what research method to use. Provides concise and accessible coverage of key topics, including the nature of research, research design, sampling, statistical analysis, ethics, and more. Includes detailed examples of classic and contemporary political science research to give students models for their own original research.

An updated and expanded version of the training guide Booklist called "one of the most valuable professional publications to come off the presses in a long time," the new third edition of Communicating Professionally is completely revised with new sections outlining the opportunities offered by contemporary communication media. With more resource information on cross-cultural communication, including new applications of communication principles and the latest research-based material on communication in general, this comprehensive manual covers Fundamental skills such as listening, speaking, and writing Reading others’ nonverbal behavior How to integrate skills, with tips for practicing Sense-making, a theory of information as communication Common interactions like speaking one-on-one, working in groups, and giving presentations Training others in communication skills, including a special section on technology-based training