The Targeting English Teaching Guide is a suite of resources for less on planning, teaching and assessment. Feature of the Teaching Gui des: outcomes and State syllabus links 12 teaching units with extra photocopiable work sheets for every unit writ ing and text type scaffolds assessments for every unit answers to assessments and grammar units Extensive teachi ng notes assist teachers to maximise their students' experience of Targe ting English. Each unit includes teaching notes and extension act ivities. Units also have: extra student activity she ets that can be used to further explore a topic they are also e xcellent for gifted and talented students activity cards can be used for fast-finishers, extension or just for fun an assessme nt page forevery unit The Targeting English Teaching Guide includes a CD-ROM containing media files (audio recordings, animations, video clips and still images) and Adobe Acrobat PDF files of all the wo rk sheets.

The Targeting English Teaching Guide is a suite of resources for less on planning, teaching and assessment. Feature of the Teaching Gui des: outcomes and State syllabus links 12 teaching units with extra photocopiable work sheets for every unit writ ing and text type scaffolds assessments for every unit answers to assessments and grammar units Extensive teachi ng notes assist teachers to maximise their students' experience of Targe ting English. Each unit includes teaching notes and extension activities . Units also have: extra student activity sheets tha t can be used to further explore a topic they are also excellen t for gifted and talented students activity cards can be used f or fast-finishers, extension or just for fun an assessment page for every unit The Targeting English Teaching Guide inclu des a CD-ROM containing media files (audio recordings, animations, video clips and still images) and Adobe Acrobat PDF files of all the work she ets.

Make a professional commitment to developing knowledge and awareness of your students' cultural differences. Multicultural Issues in School Psychology presents theoretical and empirical models that provide a framework for addressing cross-cultural concerns and introducing culturally specific services in school psychology practice. This unique book connects scientific knowledge with practical applications to address issues related to assessment, intervention, consultation, systems/community intervention, home-school partnerships, and the adoption of evidence-based interventions. The book also looks at the school psychologist’s role in multicultural practice and the implications for developing culturally competent practitioners. Thsi book provides much-needed practical guidance in theory development, research, training, policy, and practice. The books contributors, all active participants in the effort to develop multicultural perspectives and practices in schools, address the importance of an ecological perspective, the broad and varied definitions of culture, the involvement of stakeholders in decision making, innovative approaches to data collection and intervention design, and the reconsideration of the school psychologist’s role. Multicultural Issues in School Psychology examines: a mixed-methods technique for developing culturally sound assessment tools a culture-specific, peer victimization intervention for addressing the effects of bullying on middle school students the instructional needs of English language learners in non-bilingual settings an illustrative case study of Hmong parents in home-school partnerships various issues concerning multicultural interventions at a system level coding criteria for reviewing, evaluating, and identifying effective interventions and much more Multicultural Issues in School Psychology is an essential professional resource for counselors and researchers working in the field of adolescent health, particularly drug abuse, and for practicing psychologists, child clinical psychologists, and mental health professionals working in educational settings.

Within the interdisciplinary framework of gender, translation, and advertising, this study investigates gender representations of fictional characters in original and translated audiovisual advertisements. Stavroula (Stave) Vergopoulou discusses various manifestations of sexism on verbal and/or nonverbal levels. She also explores the ways in which translators can reduce or mitigate linguistic sexism in advertising translation to foster gender-fair language use. Her research draws on sociocultural linguistics and particularly on a social constructionist approach to gender identities. The exploration of the relationship(s) of gender and advertising and the discussion of the key concept of translation form the theoretical basis for the empirical research work. For this, English and German commercials from 2017 to 2020 have been examined along with their English, German, and Greek target texts.

'The Science of Digital Marketing' explains the What, How, Why, Where & Who of Digital Marketing in the most comprehensive way. The book has 4 major sections, which talk about 4 major pillars of Digital Marketing in today's world: 1. Search Engine Marketing (Google Ads); 2. Social Media Marketing (Facebook Ads); 3. Search Engine Optimization (SEO); and 4. Marketing Automation. Each of these sections give a detailed account of important aspects of these channels. The book provides an in-depth analysis of different factors and parameters that come together to run a successful Digital Marketing campaign. It talks about the working principles and the importance of each of these channels, their campaign structure, audience targeting, budget and bidding strategy, different campaign objectives and ad format supported by them, and so on. The Science of Digital Marketing is an interactive book full of visual images, infographics, tables and illustrations. This should make the read all the more fun while delivering the desired learning in the most accurate form. Happy Learning!

Approximately 32.8 million persons of Hispanic descent live in the United States, half of whom were born outside the United States (Therrien and Ramirez, 2000). By the year 2050, it is expected that Hispanics will constitute more than 25 percent of the total U.S. population and approximately 15 percent of the U.S. labor force. These estimates and the fact that 90 percent of Hispanic American men and 60 percent of Hispanic American women participate in the U.S. workforce strongly suggest a need for occupational safety and health information in Spanish. The growing presence of Spanish-speaking workers and employers in the United States and the unprecedented 12-percent increase in the overall rate of workplace fatalities among Hispanic workers in 2000 highlights the need to better communicate occupational safety and health information in Spanish to both employees and employers. To address this need the National Institute for Occupational Safety and Health (NIOSH) is preparing a strategy for developing and disseminating Spanish-language occupational safety and health educational and technical material. To gather information necessary to create this strategic plan the National Research Council (NRC) was asked to host a workshop. The committee commissioned five white papers (see Appendices D-H) and organized a workshop on May 29-30, in San Diego, California. Safety is Seguridad: A Workshop Summary is a synopsis of the presentations and discussions at the workshop. It does not contain any conclusions and recommendations. The conclusions and recommendations in the white papers represent the views of the authors and not necessarily those of the committee or the NRC. It is intended as input to the NIOSH strategic planning in this area. Chapter 2 discusses the available information and identifies information gaps regarding risks and adverse events for Latino workers. Chapter 3 examines the available health and safety training resource materials for Latino workers, especially for those with little or no English capabilities; in particular, it discusses issues of the linguistic and cultural appropriateness of materials. Chapter 4 considers issues surrounding the assessment of existing materials and the development of new materials. Chapter 5 discusses the various means of conveying information to Spanish-speaking workers, again focusing on cultural appropriateness and ways of maximizing understanding. Chapter 6 summarizes the discussion in the prior chapters and presents some overarching issues raised by the workshop attendees.

The Routledge Handbook of Instructed Second Language Acquisition is the first collection of state-of-the-art papers pertaining to Instructed Second Language Acquisition (ISLA). Written by 45 world-renowned experts, the entries are full-length articles detailing pertinent issues with up-to-date references. Each chapter serves three purposes: (1) provide a review of current literature and discussions of cutting edge issues; (2) share the authors’ understanding of, and approaches to, the issues; and (3) provide direct links between research and practice. In short, based on the chapters in this handbook, ISLA has attained a level of theoretical and methodological maturity that provides a solid foundation for future empirical and pedagogical discovery. This handbook is the ideal resource for researchers, graduate students, upper-level undergraduate students, teachers, and teacher-educators who are interested in second language learning and teaching. .

Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.

This volume brings together empirical studies and keynote addresses presented at the 15th Generative Approaches to Second Language Acquisition conference hosted by the University of Nevada, Reno in 2019. The studies selected for the volume reflect how the latest developments in generative syntactic theory and psycholinguistic methodologies have impacted second language acquisition research in the last decade, from the linguistic properties under investigation and L1-L2/Ln language pairings down to the specific research questions in each study. The minimalist view of language architecture is at the center of studies investigating L2 acquisition of raising, scope, definiteness, phonological representations, and interlanguage transfer. The volume also showcases the latest research on interface phenomena, language processing, and working memory. Studies analyze data collected with a variety of L2 populations from adult foreign language learners to adolescent L3 learners and heritage speakers.