Telling Startup Stories: Keep the End in Mind is Will Keyser's first ebook. The second, No Surprises: Essential Numbers for Entrepreneurs is in preparation. Will has also been writing fiction and non-fiction for many years. His passion is entrepreneurship. This is expressed through his blog and website, StartUp Owl; and as a professor teaching strategy and entrepreneurship on the MBA in Managing for Sustainability at Marlboro College Graduate and Professional Studies. He is a consultant to StartUps in many fields, both in the US and Europe over the last 20 years. His StartUp consulting practice is Venture Founders LLC, where his work concentrates on issues of business planning and development. With a partner, he started, built and sold (for a symbolic £1 Sterling) his own business, and some others, as well as having tried and failed to start yet more. He has also served on the Board of a regional venture capital company, on the boards of many non-profits and a $16 million food retailing cooperative. He advises students on establishing their own StartUps, both while studying and following graduation. He has lived and worked in the UK and France and have been in the US for many years, splitting his time between Vermont and Texas. Will can be contacted at will@startupowl.com on anything read in the book.

THE HOW-TO GUIDE FOR INNOVATORS TO IMPROVE THEIR IDEAS AND SUCCESSFULLY LAUNCH THEM THROUGH THE POWER OF NARRATIVE In a world that’s been turned upside down by a pandemic, social upheavals, environmental disasters, and economic disruptions, the need for reinvention is paramount. While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders. In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to be successful. Storytelling is foundational. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers to your project, and ultimately dominate in the market. Broken down into three acts, this book will allow you to discover the building blocks of your narrative, the storytelling techniques to convey your ideas clearly, and the archetypes for inspiration. The author’s own words tell it all: “Innovators are ubiquitous nowadays, and for this community, storytelling is essential.” If you are a creator struggling to get others on board, this is the handbook to refine your story to guide your product strategy, shape your company, and ultimately improve lives.

Are you ready to turn your startup dreams into reality? Dive into the chaotic, exhilarating world of entrepreneurship with "The Ultimate Entrepreneur's Utopia" – your no-nonsense guide to navigating the startup landscape. Forget dry theories and outdated advice. This book is a treasure trove of real-world strategies, hilarious anecdotes, and battle-tested growth hacking techniques straight from the trenches of startup life. Author Nafeez Imtiaz has chased down, cornered, and occasionally bribed successful entrepreneurs to bring you their unfiltered wisdom and game-changing insights. Inside, you'll discover: • Guerrilla marketing tactics that won't break the bank (or the law... mostly) • The art of the perfect pivot when your first idea flops spectacularly • Creative problem-solving techniques for when resources are scarcer than parking spots in Silicon Valley • How to build meaningful connections in a world obsessed with "networking" • Strategies to maintain your sanity (and sense of humor) when everything goes sideways But this isn't just another business book. It's a rollercoaster ride through the highs and lows of startup life, packed with stories that will make you laugh, cringe, and nod in solidarity. Whether you're a seasoned entrepreneur or just dipping your toes into the startup waters, "The Ultimate Entrepreneur's Utopia" offers a refreshing, honest look at what it really takes to succeed in the fast-paced world of business. So, buckle up, grab your favorite caffeinated beverage, and get ready to hack your way to startup success. Who knows? By the time you finish this book, you might just be on your way to building the next unicorn – or at least a very respectable pony.

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication. This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.

With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience. Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs. Learn the latest trends and technologies for visual communication in business Discover how SlideShare works, and get started with your own account Use SlideShare to plan, execute, and provide follow-up for event presentations Share your wealth of content to promote trust in your company or brand Anticipate a customer’s needs with knowledge-rich content about their market Collaborate with colleagues and conduct online business research Explore how presentations can help you recruit, hire, or get hired

How to master the art of narrative leadership Telling the Story shows how leaders affect our understanding of what is possible and desirable through the stories they tell. It opens a door into the world of narrative leadership: what stories are and how they work; when to tell a story and how to tell one well; and how the language and metaphors we use influence our actions and change how we think about the world. • Explains how narrative leadership shapes and defines what’s possible on an organizational level • Written by a renowned consultant on the art of narrative leadership • Challenges leaders to consider how narrative can influence and help create the kind of society they envision

In the context of profound transformations in the professional, business, technological and social context of journalism, it is crucial for journalism studies and education to move beyond limited approaches to the discipline. Among the most significant changes affecting journalism worldwide is the emergence of startup culture, as more and more journalists strike out on their own. In Beyond Journalism, Deuze and Witschge combine extensive global and comparative fieldwork. Through rich case studies of journalism startups around the world, they provide deep insight into the promises and pitfalls of media entrepreneurship. Ultimately, they aim to recognize new and emerging voices as legitimate participants in the discourse about what journalism is, can be and should be. A bold manifesto as well as an in-depth empirical study, this book is essential reading for students and scholars of journalism, media, communication, and related disciplines.

Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a “brand genius” on the 40th floor of a Madison Avenue high rise. Today, great brand development isn’t about genius, it’s about the discovery of value. The Lean Brand is the first book to apply lean principles to the marketing black box of branding empowering innovators to experiment often, iterate quickly, and discover the winning relationship with their audience. Just as with “lean startup,” where you are attempting to eliminate the waste in building products no one wants, “lean branding” is about eliminating the waste of building a brand no one wants a relationship with. The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers. This is not new jargon for old thinking, but a fundamental shift in how brand development works. The Lean Brand is the new blueprint for building value-based relationships with passionate customers. Distilling years of experience on the front lines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal: How to implement Lean Brand Innovation To Discover, Create & Deliver New ValueNew startup marketing techniques for Parallel Innovation between product management, brand strategy, and business cultureHow to optimize your branding strategy to discover, develop and build passionate customersHow startups can eliminate waste in their customer development and brand strategy using The Lean Brand FrameworkHow to use lean startup Viability Experiments to test and iterate your brand for high growthA set of practical tools called the Lean Brand Stack to help you iterate quickly, learn as much as you can, and build passionate relationships with your audienceGreat brands must do more than just satisfy customers; they must create passionate ones. The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation. Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.

If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. You’ll find 72 posts from successful entrepreneurs and venture capitalists, such as Fred Wilson, Steve Blank, Ash Maurya, Joel Spolsky, and Ben Yoskovitz. They cover a wide range of topics essential to your startup’s success, including: Management tasks: Engineering, product management, marketing, sales, and business development Organizational issues: Cofounder tensions, recruiting, and career planning Funding: The latest developments in capital markets that affect startups Divided into 13 areas of focus, the book’s contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. And that’s just for starters.

This book draws together William B. Gartner’s key contributions to entrepreneurship research over the past 25 years. An original introduction by the author offers a comprehensive overview and analysis of his work as it pertains to the development of entrepreneurship as a scholarly field, and the articles demonstrate the many ways in which his research has explored entrepreneurship in relation to individuals, firms, environments, and processes.