The 50 Plus Market

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Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into how leading multinationals view the 50-plus market.

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Genre : Business & Economics
Author : Dick Stroud
Publisher : Kogan Page Publishers
Release : 2007
File : 340 Pages
ISBN-13 : 074944939X


Changes In Value Of The Generation 50 Plus And The Effects On Retail Marketing

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Diploma Thesis from the year 2006 in the subject Business economics - Trade and Distribution, grade: 1,6, University of Cooperative Education Ravensburg, language: English, abstract: he situation of constantly growing and increasingly fast developments in society, economy and politics during the past years probably will not change in the next decades. One of the greatest and most significant trends in the society of industrial countries is the demographic change. Many western nations are experiencing a radically demographic revolution in their history which is about to change the age structure of the countries drastically. The fact of an increasing life expectancy is enhanced by a concurrently decreasing birth rate and leads to an obsolescence of the society, and therefore to a shift of the proportion between the generations from younger to older people. Only in a few years, for the first time, Germany’s population will consist of more old people than of younger ones. In 2050, more than one third of the population will be over 60 years and only 16% under 20 years old, whereas 100 years before, in 1950, just 14.6% were between 60 and 80 years and 30.4% of the inhabitants under 20 years old. In consequence of this mentioned development, the main regarded issues are: •Analyzing the therewith connected shift of the value system of the older people and •Priority of rectification of the marketing concepts in retail, based on the new circumstances. Shift of the Value System In conjunction with the rising expectancy of life, the calendar age is not an ap- propriate criterion for splitting up the generations anymore, as in the past the age between 50 and 55 separated the older from the younger persons. Nowadays it is the functional age that is deciding. Today’s Generation 50plus and their values and needs are greatly varying from those of the people aged 50 in the past. The mental attitudes and wishes of the so calledBest Agersare much closer to those of a 45year-old than a 75-year-old person. It turns out that older people are more active, autonomous, wear more jeans and drink more Coke than their antecessors. A significant change has taken place in the last years and decades as the expected older generation does not consist of a homogeneous group, but has increasingly various feelings, thoughts and point of views about the way of living. Depending not only on the eventfully past of yesterday’s older generation like war, hunger and diseases, their behavior and attitudes greatly differs from those of the seniors of today.

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Genre : Business & Economics
Author : Kristin Klebl
Publisher : GRIN Verlag
Release : 2006-11-14
File : 68 Pages
ISBN-13 : 9783638568999


Broadcasting Yearbook

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Genre : Broadcast advertising
Author :
Publisher :
Release : 1941
File : 506 Pages
ISBN-13 : STANFORD:36105004907379


Adweek

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Genre : Advertising
Author :
Publisher :
Release : 1992-05
File : 584 Pages
ISBN-13 : MINN:31951P002256929


Television Radio Age

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Genre : Television broadcasting
Author :
Publisher :
Release : 1987
File : 1318 Pages
ISBN-13 : STANFORD:36105013090506


Marketing Essentials Student Edition

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Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.

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Genre : Business & Economics
Author : McGraw-Hill Education
Publisher : McGraw-Hill Education
Release : 1997-01-01
File : 644 Pages
ISBN-13 : 0026406012


Geriatric Dentistry

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Genre : Medical
Author : Athena S. Papas
Publisher : Mosby Elsevier Health Science
Release : 1991
File : 376 Pages
ISBN-13 : UOM:39015021978567


The Little Big Things

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"It is [Tom] Peters—as consultant, writer, columnist, seminar lecturer, and stage performer—whose energy, style, influence, and ideas have [most] shaped new management thinking.” —Movers and Shakers: The 100 Most Influential Figures in Modern Business “We live in a Tom Peters world.” —Fortune Magazine Business uber-guru Tom Peters is back with his first book in a decade, The Little Big Things. In this age of economic recession and financial uncertainty, the patented Peters approach to business and management—no-nonsense, witty, down-to-earth, insightful—is more pertinent now than ever. As essential for small-business owners as it is for the heads of major corporations, The Little Big Things is a rousing call-to-arms to American business to get “back to the basics” of running a successful enterprise.

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Genre : Business & Economics
Author : Thomas J. Peters
Publisher : Harper Collins
Release : 2010-02-20
File : 635 Pages
ISBN-13 : 9780061963506


By The Numbers

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Genre : Business & Economics
Author : Judith E. Nichols
Publisher :
Release : 1990
File : 308 Pages
ISBN-13 : 0929387457


Choice

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Genre : Academic libraries
Author :
Publisher :
Release : 2006
File : 772 Pages
ISBN-13 : STANFORD:36105123029378