Defines over 1,000 words in subject areas such as people, computers, business, law, culture, and government, as well as foreign terms and new words.

Get ready to chew the fat. This engaging, humorous new book explains the not-so-common origins of such commonly used phrases as "apple-pie order," "chew the fat," and "hat trick." Presented in a fun, easy-to-read style, it provides entertaining insight on metaphorical phrases, weird words, and strange expressions and takes readers on a journey through the bizarre and eccentric origins that make up our everyday speech. * Word books have gained in popularity not just with students and linguaphiles, but with a general population interested in the fascinating development of our language * Contains back stories for 500 intriguing words and phrases * Fun to flip through and also fun to read cover to cover

At a loss for words The gift of understanding power words and phrases will allow readers to set themselves apart, be more assertive, and impress and inspire others. The Complete Idiot's Guide® to Power Words also discusses how to develop and encourage clear-headed attention between parties, proactive listening techniques, genuine interest, and open-mindedness. Engaging in the craft of utilizing power words and phrases makes readers more important-and more influential. • Word power books continue to be popular • Provides practical, step–by–step advice for learning the words and phrases that will make all the difference when arguing a point

Spin your own web! Free CD-ROM included. More people are overcoming their digital fears and producing Internet content rather than just absorbing it. Whether their product is a collection of essays, stories, reviews, jokes, or shopping lists, they want to share it with everyone-from family and friends to strangers across the globe. How do they do it? By starting right here. The Complete Idiot's Guide® to Creating a Web Page and Blog-the only book of its kind- will help anyone build and maintain an Internet website or blog. Coverage includes: *Step-by-step instructions for building a site from the ground up *Important HTML tags *Tips on using fonts, colors, and images *Incorporating tables, forms, style sheets, and JavaScripts *The new blog technology *Plus! A "Webmaster's Toolkit" on a companion CD-ROM, providing files used in this book.

In this high-tech, instant-communication world, communication should be easy. Not so! In fact, messages can often become diluted because most people's writing and language skills aren't what they used to be. Studies suggest that many people today have a tougher time relating to each other, and in fact technology may be to blame. But the good news is that it's possible to recognize the situation, adapt to it, and learn the 'power words' and phrases that can push through today's communication clutter to set one's self apart from others-and have a much easier time getting their way. The Complete Idiot's Guide® to Power Wordsshows readers how to do just this. This book provides forceful-but not pushy-words and phrases that offer punch to a conversation, letter, e-mail, instant message, or text message. It supplies verbal expressions and replies that will help readers cut through today's muddle of words and misunderstandings to be more assertive, and to impress and inspire (but not intimidate) others. When necessary, these phrases will also help readers change direction correctly and confidently. There's more to effective communication than simply having a healthy vocabulary or the gift of gab. In this book, author Scott Snair provides- Words that clearly define how it's possible to fill an important need Phrases that get attention in a world saturated with attention-getters Statements that get to the point quickly and effectively Expressions that work to convince others Words that lower the opponent's defenses Rogerian phrases to gain support Thoughts that concede the point but set up the ultimate win Phrases that help keep arguments simple. Useful, hidden devices within words. Knowing how to use the right words-and use them well-has unlimited benefits, and not knowing how to use them keeps things out of your reach. In this world of insecurity, poor social skills, short attention spans, and high-paced, high-volume transmission of irrelevances, the gift of understanding these power words and phrases will give readers the advantage.

Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter

Get ready to chew the fat. This engaging, humorous new book explains the not-so-common origins of such commonly used phrases as “apple-pie order,” “chew the fat,” and “hat trick.” Presented in a fun, easy-to-read style, it provides entertaining insight on metaphorical phrases, weird words, and strange expressions and takes readers on a journey through the bizarre and eccentric origins that make up our everyday speech. • Word books have gained in popularity not just with students and linguaphiles, but with a general population interested in the fascinating development of our language. • Contains back stories for 500 intriguing words and phrases. • Fun to flip through and also fun to read cover to cover.

Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.

Thomas Kuhn’s The Structure of Scientific Revolutions can be seen, without exaggeration, as a landmark text in intellectual history. In his analysis of shifts in scientific thinking, Kuhn questioned the prevailing view that science was an unbroken progression towards the truth. Progress was actually made, he argued, via "paradigm shifts", meaning that evidence that existing scientific models are flawed slowly accumulates – in the face, at first, of opposition and doubt – until it finally results in a crisis that forces the development of a new model. This development, in turn, produces a period of rapid change – "extraordinary science," Kuhn terms it – before an eventual return to "normal science" begins the process whereby the whole cycle eventually repeats itself. This portrayal of science as the product of successive revolutions was the product of rigorous but imaginative critical thinking. It was at odds with science’s self-image as a set of disciplines that constantly evolve and progress via the process of building on existing knowledge. Kuhn’s highly creative re-imagining of that image has proved enduringly influential – and is the direct product of the author’s ability to produce a novel explanation for existing evidence and to redefine issues so as to see them in new ways.