Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter

Too many books on writer's block address the subject in the same way they do any other deep-seated psychological issue. Do writers who find themselves stalled at the keyboard really want to read pages of explorations of their perfectionism and discover why they lack self-esteem? Well, no doubt some of them do - the ones who are fine with spending their writing time reading 300-page books. The rest of them just want to be writing - and this book will help them do it! The Pocket Idiot's Guide to Beating Writer's Blockis an eminently practical guide to getting unblocked and writing again. It includes dozens and dozens of tips, exercises, prompts, and more that will get the creative juices flowing. From something as simple as finding or creating a more comfortable place to work to giving over a week to strengthening your weak points as a writer rather than pushing yourself to forge ahead on the novel that just won't get written, this Pocket Idiot's Guide will get

How to figure out what you want out of college—and life. Choosing a college major is the biggest decision of one’s college experience, and there are many factors to consider. Here, you will discover which majors will give the best chances of finding employment, which majors are most likely to lead to the highest-paying jobs, what major best suits each personality, and what skills and background you need to realize your goals.