• New content on developing social media and web strategies • More than 120 documents—available at idiotsguides.com—offer time-saving ideas as well as bonus chapters

Turning an idea into a product or service takes dedication and perseverance, but the best part is anyone can do it. This savvy volume presents practical ways for becoming an entrepreneur and starting a business, including researching ideas, products, and services, as well as compiling a business plan and details to include in it, market research and testing, calculating start-up costs, finding funds for investment in the business, keeping costs under control, patent protection, insurance, manufacturing costs and building on service, licensing, hiring employees, advertising (including Internet marketing), keeping up with demand, and maintaining focus on a thriving business.

The Complete Idiot's Guide® to Starting Your Own Business, Sixth Edition will contain completely refreshed content and as well as new components that feature the basics of creating a web strategy, even for businesses that aren't focused on web commerce. In addition, this new edition will feature a chapter on leveraging social media as a tool for selling products and marketing businesses. All of the CD-ROM content from the previous edition, plus a full sample business plan, will be available to readers on the Complete Idiot's Guide® website, idiotsguides.com. Web content (formerly CD-ROM content) As with the previous edition, readers will have access to over 120 forms and documents that can be used for a multitude of business purposes. The web content will also contain new bonus chapters in addition to the updated chapters that were previously featured on the CD-ROM. Topics included in the book: ·Writing a business plan ·Obtaining critical financing and capital ·Tips on buying an existing business ·What to know when considering a franchise ·Helpful marketing tips ·Tips for social media marketing ·Ideas for increasing sales volume ·Managing employees, both good and bad ·Managing payroll taxes ·Developing an accounting strategy ·Handling credit card sales ·Developing rapport with your banker ·Doing business with China ·Managing cash flow ·Developing a sound web strategy ·What to consider when incorporating

Act on your dreams of starting a business with this lighthearted, user-friendly guide that provides expert advice on business planning, financing, legal concerns, and marketing issues--all the information one needs to become his or her own boss. Line drawings.

Each volume focuses on a different career area and contains approximately 700 job profiles, including job summary, job description, and up-to-date salary information.

Order the AUDIOLOGY, 3-Volume Set and save $49.90! Now updated for a Second Edition! Designed as the complete reference for practitioners in the 21st century, these three books not only include foundation-building sections in anatomy, physiology, diagnosis, treatment, and practice management, but also cover such cutting-edge topics as otoacoustic emissions, functional brain imaging, genetic components, neonatal screening, pharmacology, infection control, and much more! It is the only current audiology text to address pressing issues of practice management, with checklists for the growing number of specialists moving into private practice. Highlights of this outstanding work include: Incisive coverage of otoacoustic emissions, radiology, brain imaging, and pharmacology Each volume comes complete with sections on principles, applications, and future directions The first comprehensive treatment in an audiology textbook of business and practice management issues for hearing health professionals Pearls, pitfalls, special considerations, and controversial issues emphasize key points and clarify important information For comprehensive coverage of everything today's audiologist needs to know, these books are unparalleled. Practicing audiologists will turn to them often in daily practice and look to them for tips on how to make their practice more efficient. The audiology graduate student will rely on these books for thorough, state-of-the-art information.