This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.

This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

An organization’s workforce is arguably the greatest asset of any organization, and tourism and hospitality is an extremely labor-intensive industry. This volume takes an in-depth look at workforce issues in the tourism and hospitality industry, focusing on labor skills, ethics, rights, and more. It examines manpower planning beyond forecasting estimates to include investigative techniques in a way that offers insight for economic planning in both tourism and tourism education. The authors use economic, sociological, and psychological analysis and take a pragmatic stance on the challenges of the workforce. The authors look at the specifics of the labor market of the tourism and hospitality industry, discussing the current status of the industry’s organizations and how they are suffering labor shortages (qualitative or quantitative) and constant turnover—resulting in significant costs to organizations. Topics such as low wages and overdependence on tipping, workforce diversity, technological change resistance, and seasonality issues, and more are examined. The volume also provides a section on labor rights in the tourism and hospitality industry, which looks at labor trafficking and issues in social justice and human rights. Key features: • Provides an in-depth understanding of tourism employment • Presents a critical analysis of labor supply and demand in the tourism and hospitality industries • Considers the need for specific labor skills and training • Examines the reasons for labor shortages and turnover in the tourism and hospitality industry • Discusses labor ethics and social responsibility in hospitality/tourism organizations

In these past few years, the number of independent restaurants in Karawang was decreasing. Despite the high failure rate of an independent restaurant, several restaurants survived for more than five years. This study aims to identify factors influencing the success of independent restaurants, as these restaurants appear to be an attractive entrepreneur investment option. However, these independent restaurants suffer a high failure rate when compared to chain or franchised restaurants. Findings from this research showed that the successful restaurateurs shared some similarities and differences in defining the factors that control the restaurant to reach its success, and also factors that could hinder the restaurant from reaching its success.

Higher Education Policy in the Philippines and ASEAN Integration: Demands and Challenges examines and analyses the status of education policy in the Philippines and, more particularly, focuses on the issue of the integration of higher education in the Association of Southeast Asian Nations (ASEAN).

All companies rely on committed and loyal employees to reach their goals. However, we know little about how exactly the mechanisms of leadership influence the job involvement of employees. This study focused on the established leadership model of lateral leadership by investigating the underlying forces of lateral leadership and developed a practical recommendation for its use. We empirically demonstrated which forces constitute the base of the lateral leadership model, how they interact with each other, and how much impact the forces have on the performance variables of job involvement and organisational commitment.

This intriguing biography recounts the life of the legendary Benjamin "Bugsy" Siegel, revealing his true role in the development of Las Vegas and debunking some of the common myths about his notoriety. This account of the life of Benjamin "Bugsy" Siegel follows his beginnings in the Lower East Side of New York to his role in the development of the famous Flamingo Hotel and Casino. Larry D. Gragg examines Siegel's image as portrayed in popular culture, dispels the myths about Siegel's contribution to the founding of Las Vegas, and reveals some of the more lurid details about his life. Unlike previous biographies, this book is the first to make use of more than 2,400 pages of FBI files on Siegel, referencing documents about the reputed gangster in the New York City Municipal Archives and reviewing the 1950–51 testimony before the Senate Committee on organized crime. Chapters cover his early involvement with gangs in New York, his emergence as a favorite among the Hollywood elite in the late 1930s, his lucrative exploits in illegal gambling and horse racing, and his opening of the "fabulous" Flamingo in 1946. The author also draws upon the recollections of Siegel's eldest daughter to reveal a side of the mobster never before studied—the nature of his family life.

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers’ motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers’ aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.