The former director of the NFL offers a firsthand look at the history and growth of the single-day sporting event that is watched by more than 800 million viewers.

With a television viewership of over 100 million people and hundreds of millions of dollars spent each year on tickets, concessions, and merchandise alone, the Super Bowl is the greatest game on Earth. Offering in-depth analysis, detailed statistics, play-by-play recaps, and post-game insights for every Super Bowl ever played, The Ultimate Super Bowl Book is the most definitive reference to this iconic sporting event, exploring all the high and lows from more than four decades of gridiron drama, with stories and quotes from the men who made history on football’s biggest stage. In addition to a comprehensive examination of each Super Bowl played since 1967, the book presents features on the greatest individual performances in Super Bowl history—from Joe Namath to Joe Montana, Tom Brady to Aaron Rodgers, Marcus Allen to Emmitt Smith, Jack Lambert to James Harrison—and the best and worst decisions by some legendary coaches, including Vince Lombardi, Chuck Noll, Bill Parcells, Bill Belichick, Mike McCarthy, and more. Author Bob McGinn weighs in on the biggest Super Bowl shockers, the worst blunders, and the most entertaining characters. Quotes from players and coaches take you to the sidelines and into the huddle with the greatest teams in Super Bowl History, including the Green Bay Packers, Pittsburgh Steelers, Dallas Cowboys, New England Patriots, and more. No sporting event can compete with the Super Bowl—and no book can compete with this one as the ultimate reference to the ultimate game!

"This book also details how the league faced challenges from rival leagues, the government, and at times, itself. Finally, it documents how the NFL mastered the use of new technologies like television to market itself, generate new revenue, and secure its financial future. Coenen approaches the history of the National Football League not only with stats and scores but with what happened beyond the gridiron."--Jacket.

A de facto American national holiday and phenomenon, the Super Bowl claims a spot as one of the most significant sporting events in the world and the most widely celebrated, feasted and feasting event of the year— with $14+ billion at stake, commercials costing $7 million for a 30-second spot, record-setting broadcast ratings, and 113+ million viewers. More avocados (105 million pounds) are consumed, and more beer is drunk (325 million gallons) on the single day of Superbowl Sunday. But there is much more at play than partying at our annual sports extravaganza, as this scholarly researched yet readable volume demonstrates: Here you will read a historical perspective that includes discussions of the meta-event’s economics (stakeholders, host cities, advertising, gambling, and media), fandom, ratings, halftime entertainment, the roles of mythic spectacle and religion, football’s sexist, militaristic language, gender issues like cheerleaders and sex trafficking, the Puppy Bowl, medical concerns like concussions and violence, tailgating and foodie ideas—all along with tidbits about your favorite team(s) and player(s). Touchdown!

A straight-from-the-source look at how NFL dynasties are built In Super Bowl Blueprints, Hall of Fame general manager Bill Polian and veteran football scribe Vic Carucci sit down with the architects of the greatest teams of all time, digging into how these dynastic squads did what they did, with more insight and access than any football book in history. Polian, the architect of the Super Bowl XLI–champion Indianapolis Colts, provides a rare glimpse inside the locker rooms, coaches' room, and front offices for the key moments that defined the modern NFL. Whether Polian is discussing variations of the no-huddle with Jim Kelly and Peyton Manning or the culture of the Steel Curtain with Terry Bradshaw and "Mean" Joe Greene or different versions of Bill Walsh's West Coast offense with Mike Holmgren and Steve Young, his command of the game mixed with the perceptions of these legends creates a book like no other. Tom Flores, Ron Wolf, and Mike Haynes debate how Al Davis built the iconic Raiders franchise, while Jimmy Johnson, Jerry Jones, Troy Aikman, and more share how tension and football IQ were married to create the unstoppable Cowboys teams of the '90s. Super Bowl Blueprints tells the story of championship football—how it's attained and what it takes—through the voices of Bill Parcells, Marv Levy, Art Rooney II, Charles Haley, Doug Williams, John Mara, Charley Casserly, Joe Theismann, Harry Carson, Tom Moore, Brian Billick, Frank Reich, Dwight Freeney, Joe Gibbs, Tony Dungy, and many more!

Everything you ever wanted to know about the biggest game in sports. From AFL to Dallas Cowboys to Peyton Manning to Zebras, it's everything you need to be an expert and to catch all the action.

Immerse yourself in the greatest moments in football history. Barry Wilner and Ken Rappoport charge through every Super Bowl, covering the most intense moments in sports history. Revisit some of America’s classic and current football heroes, including: Bart Starr, Dave Robinson, Max McGee, Chuck Howley, Johnny Unitas, Jim O’Brien, Duane Thomas, “Mean” Joe Greene, Marcus Allen, Matt Millen, Phil Simms, David Tyree, Ray Lewis, Peyton Manning, and more.

-Introduces readers to pro football's biggest event, the Super Bowl, and to major records set and broken in 50 championship games---

There is no football game more exciting than the Super Bowl, the match that pits the best AFC team against the best NFC in a battle for the NFL championship. THrilling last-second victories, curshing defeats, jaw-dropping touchdown catches-and misses!-the Super Bowl has it all. In this action-packed volume, young readers can relive forty years of Super Bowl history. It chronicles the rise of such dynasties as the San Francisco 49ers and the New England Patriots as well as the agony felt by the all-time loser, the Minnesota Vikings and the Buffalo Bills. Photos and quotes from superstar players bring the games to life. And with a complete list of all the Super Bowl results from I to XL, this book has everything a young football fan needs to know.

Chronicles the 2004-2005 season of the New England Patriots culminating in their defeat of the Philadelphia Eagles in Super Bowl XXXIX in Jacksonville, Florida.