With a television viewership of over 100 million people and hundreds of millions of dollars spent each year on tickets, concessions, and merchandise alone, the Super Bowl is the greatest game on Earth. Offering in-depth analysis, detailed statistics, play-by-play recaps, and post-game insights for every Super Bowl ever played, The Ultimate Super Bowl Book is the most definitive reference to this iconic sporting event, exploring all the high and lows from more than four decades of gridiron drama, with stories and quotes from the men who made history on football’s biggest stage. In addition to a comprehensive examination of each Super Bowl played since 1967, the book presents features on the greatest individual performances in Super Bowl history—from Joe Namath to Joe Montana, Tom Brady to Aaron Rodgers, Marcus Allen to Emmitt Smith, Jack Lambert to James Harrison—and the best and worst decisions by some legendary coaches, including Vince Lombardi, Chuck Noll, Bill Parcells, Bill Belichick, Mike McCarthy, and more. Author Bob McGinn weighs in on the biggest Super Bowl shockers, the worst blunders, and the most entertaining characters. Quotes from players and coaches take you to the sidelines and into the huddle with the greatest teams in Super Bowl History, including the Green Bay Packers, Pittsburgh Steelers, Dallas Cowboys, New England Patriots, and more. No sporting event can compete with the Super Bowl—and no book can compete with this one as the ultimate reference to the ultimate game!

Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals

The former director of the NFL offers a firsthand look at the history and growth of the single-day sporting event that is watched by more than 800 million viewers.