A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

Training is a vital part of professional development, but how much of the time, effort and cost invested comes back in improved performance and profitability? This title explains how to develop a coherent training strategy and then how to deliver training that produces results.

HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.

Harnessing the power of technology is one of the key measures of effective leadership. Leadership Strategies in the Age of Big Data, Algorithms, and Analytics will help leaders think and act like strategists to maintain a leading-edge competitive advantage. Written by a leading expert in the field, this book provides new insights on how to successfully transition companies by aligning an organization’s culture to accept the benefits of digital technology. The author emphasizes the importance of creating a team spirit with employees to embrace the digital age and develop strategic business plans that pinpoint new markets for growth, strengthen customer relationships, and develop competitive strategies. Understanding how to deal with inconsistencies when facts generated by data analytics disagree with your own experience, intuition, and knowledge of the competitive situation is key to successful leadership.

Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses.Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual proce

Explaining the key differences between marketing products and services, this title uses real-life examples in order to illustrate the challenges presented by the service sector, as well as looking at organisations which use services in order to gain a competitive advantage.

The origins of business strategy are found in military applications. Generals throughout history faced formidable challenges as they crafted plans to outmaneuver competing forces, acquire territory, and gain power. Similarly, business leaders also look to outmaneuver their rivals as they enter new markets against entrenched competitors, secure a strong market position, and expand their companies’ influence. Although the destructive aspects of war are not present in business, there is a reasonable parallel, such as the bankruptcies of once-mighty companies, which resulted in layoffs of thousands of employees and the closings of numerous plants. Then there was the devastating economic impact and societal disruption that created demoralizing misery among large groups of individuals in once-flourishing areas worldwide. The intent of the book is to improve managers’ ability to think strategically. The further aim is to blend the timeless lessons of military strategy into business plans, with impact in grassroots engagement with customers, as well as the inevitable clashes with competitors. In addition, readers can access a body of knowledge that has endured in written form and practiced by successful leaders for centuries. As such, managers will hold a competitive edge in an evolving digital-age marketplace.

The stakes are high and real. Money is spent. Personnel are committed in a battle for the triumph or downfall of a company. Yet, given the same circumstances, some companies continue to thrive while others wash out and become also-rans. In the end, it is the dynamics of the competitive marketplace, the quality of the organization‘s business plan, a

Clausewitz Talks Business: An Executive's Guide to Thinking Like a Strategist distills the wisdom of Carl von Clausewitz's monumental 1832 classic On War—considered by many eminent scholars as the most distinguished Western work on war ever written. This book transposes Clausewitz's most enduring concepts on leadership and strategy to help today's executives and managers think like strategists. Tapping into the universal lessons of strategy, the book uncovers potential solutions to some of the most obstinate competitive problems. It supplies readers with an understanding that integrates historical references with modern business practice. Commentary is inserted at key points in Clausewitz's original text to interpret and transpose his core ideas and to demonstrate how they apply in today's increasingly competitive environment. Maintaining a focus on modern leadership and strategic planning, the book explains how the human element influences the outcome of a competitive confrontation. It provides tips on the physical and psychological dimensions of conflict, which include Clausewitz's discussions about dealing with the inevitable forces of friction, chance, and luck that operate in the "fog of war." In this book you will find timeless principles that will help you think more strategically. In particular, Clausewitz's lessons can be indispensable in the everyday management of your people and resources, especially when applied in competitive environments. By focusing on Clausewitz's writings on human behavior, leadership, and organizational culture, you will gain a better understanding of how you currently face up to competitive struggles, and in turn, will enhance your ability to apply appropriate strategies to outmaneuver the competitive obstacles on the horizon.

The broad and developing scope of ergonomics - the application of scientific knowledge to improve people‘s interaction with products, systems and environments - has been illustrated for 25 years by the books which make up the Contemporary Ergonomics series. This book presents the proceedings of the international conference on Ergonomics and Human F