No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

Do you ever ask this question to yourself, “If I had known this earlier, would my life have been much different?” The 36 Conversations in this book makes a sincere attempt to zoom in past the outer cover to show you the person within – the real you. It captures the present-day life challenges that we face during various stages of our life and view them with our own binoculars to understand the reasons why such challenges arise, the impact they generate and the ways to handle day-to-day emotions. My Binoculars gives you a simple but immense power not only to save but also enhance your relationship quotient, be more likeable and live life as it is supposed to be lived. No matter how old or young you are, it’s never too early or too late to find out more about living a fulfilling life. I wish I had these conversations earlier in my life…

Achieve All Your Business Goals Using the Art of Conversation “This book will increase your influence and success rate by the end of the first chapter.” —Alan Weiss, PhD, author of Million Dollar Consulting and Getting Started in Consulting What is the key to business success? COLLABORATION. Executive coach and professional development expert Shawn Kent Hayashi provides everything you need to inspire, take part in, and manage the kinds of conversations that are the hallmark of true teamwork. In Conversations That Get Results and Inspire Collaboration, Hayashi answers the questions she is most frequently asked during coaching and training sessions: What can I do to engage people collaboratively? How can I ensure I have a positive impact? How do I get my point across so that others hear me? How do I address the needs of my coworkers so we can move projects forward? What can I do to get conversations back on track when they threaten to veer out of control? Featuring case studies illustrating best practices for engaging managers, peers, and employees to build momentum toward success, Conversations That Get Results and Inspire Collaboration gives you the tools to create the right conversation at the right time to achieve any business goal.