Reducing Bodies: Mass Culture and the Female Figure in Postwar America explores the ways in which women in the years following World War II refashioned their bodies—through reducing diets, exercise, and plastic surgery—and asks what insights these changing beauty standards can offer into gender dynamics in postwar America. Drawing on novel and untapped sources, including insurance industry records, this engaging study considers questions of gender, health, and race and provides historical context for the emergence of fat studies and contemporary conversations of the "obesity epidemic."

An indispensable resource for understanding trends and issues in African American political organizing; the history of Black Liberation movements in the United States; and the fortitude, determination, reliance, beauty and influence of Black culture and community. The book begins with a suite of seven long-form essays on various aspects of Black political involvement and empowerment, including the importance of Black women in early labor organizing; campaigns defending Black voting rights against suppression and disenfranchisement; the Black Lives Matter movement; and the contributions and legacy of the nation's first Black president, Barack Obama. The encyclopedia itself contains approximately 200 authoritative entries on a wide assortment of topics related to African-American political activism and empowerment, including biographical profiles of key leaders and activists, political issues and topics of particular interest to African=American voters and lawmakers, important laws and court cases, influential organizations, and pivotal events in American culture that have influenced the trajectory of Black participation in the nation's political life.

This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering.

In TV Snapshots, Lynn Spigel explores snapshots of people posing in front of their television sets in the 1950s through the early 1970s. Like today’s selfies, TV snapshots were a popular photographic practice through which people visualized their lives in an increasingly mediated culture. Drawing on her collection of over 5,000 TV snapshots, Spigel shows that people did not just watch TV: women used the TV set as a backdrop for fashion and glamour poses; people dressed in drag in front of the screen; and in pinup poses, people even turned the TV setting into a space for erotic display. While the television industry promoted on-screen images of white nuclear families in suburban homes, the snapshots depict a broad range of people across racial, ethnic, and class backgrounds that do not always conform to the reigning middle-class nuclear family ideal. Showing how the television set became a central presence in the home that exceeded its mass entertainment function, Spigel highlights how TV snapshots complicate understandings of the significance of television in everyday life.

Despite all the medical and media attention focused on the rate of overweight and obesity in the African American population, African American images and body types are greatly influencing changes in the fashion, fitness, advertising, television and movie industries. This is because overweight, like beauty, can be in the eye of the beholder. Most research studies investigating attitudes about body image and body type among African Americans have shown they are more satisfied with their bodies than are their white counterparts and that there appears to be a wider range of acceptable body shapes and weights, and a more flexible standard of attractiveness, among black Americans as compared to whites. That fact is not being lost on leaders of industries that might profit from understanding this wider range of beauty, as well as playing to it. In this book, medical anthropologist Eric Bailey introduces and explains the self-acceptance and body image satisfaction of African Americans, and traces how that has spurred changes in industry. His book fills the void of scientific evidence to enhance the understanding of African Americans' perceptions related to body image and beauty—and is the first to document these issues from the perspective of an African American male. Despite all the medical and media attention focused on the rate of overweight and obesity in the African American population, African American images and body types are greatly influencing changes in the fashion, fitness, advertising, television, and movie industries. This is because overweight, like beauty, can be in the eye of the beholder. Most research studies investigating attitudes about body image and body type among African Americans have shown they are more satisfied with their bodies than are their white counterparts. Most black women, for example, are of course concerned with how they look, but do not judge themselves in terms of their weight and do not believe they are valued mostly on the basis of their bodies. Black teen girls most often say being thick and curvaceous with large hips and ample thighs is seen as the most desirable body shape. Thus, there appears to be a wider range of acceptable body shapes and weights, and a more flexible standard of attractiveness, among black Americans as compared to whites. That fact is not lost on leaders of industries that might profit from understanding this wider range of beauty, as well as playing to it. Voluptuous supermodel Tyra Banks is just one African American who's broken the mold in that industry. The effects have been seen right down to department and local clothes stores, where lines of larger and plus-size fashions are expanding, becoming more colorful and more ornate. In the fitness industry, health gurus Madonna Grimes and Billy Blanks have been revolutionizing how people get fit and how fitness needs to be redeveloped for the African American population. Advertising has taken a similar turn, not the least manifestation of which were the major campaigns Dove and Nike ran in 2005 with plus-sized actresses (who continue to appear in promotions for both companies). In movies and on television shows, the African American beautiful body image has followed suit. In this book, medical anthropologist Eric Bailey introduces and explains the self-acceptance and body image satisfaction of African Americans, and traces how that has spurred changes in industry. His book fills the void of scientific evidence to enhance the understanding of African Americans' perceptions related to body image and beauty—and is the first to document these issues from the perspective of an African American male.

While some see the Miss American Pageant as hokey vestige of another era, many remain enthralled by the annual Atlantic City event. And whether you love it or hate it, no one can deny the impact the contest has had on American popular culture-indeed, many reality television shows seem to have taken cues from the pageant. Founded in 1921, the Miss America Pageant has provided a fascinating glimpse into how American standards of femininity have been defined, projected, maintained, and challenged. At various times, it has been praised as a positive role model for young American women, protested as degrading to women by feminists, and shamed by scandals, such as the one caused by the Penthouse photos of Vanessa Williams in 1984. In this first interdisciplinary anthology to examine this uniquely American event, scholars defend, critique, and reflect on the pageant, grappling with themes like beauty, race, the body, identity, kitsch, and consumerism. "There She Is, Miss America" provides a fascinating examination of an enduring American icon.

"Black is Beautiful!" The words were the exuberant rallying cry of a generation of black women who threw away their straightening combs and adopted a proud new style they called the Afro. The Afro, as worn most famously by Angela Davis, became a veritable icon of the Sixties. Although the new beauty standards seemed to arise overnight, they actually had deep roots within black communities. Tracing her story to 1891, when a black newspaper launched a contest to find the most beautiful woman of the race, Maxine Leeds Craig documents how black women have negotiated the intersection of race, class, politics, and personal appearance in their lives. Craig takes the reader from beauty parlors in the 1940s to late night political meetings in the 1960s to demonstrate the powerful influence of social movements on the experience of daily life. With sources ranging from oral histories of Civil Rights and Black Power Movement activists and men and women who stood on the sidelines to black popular magazines and the black movement press, Ain't I a Beauty Queen? will fascinate those interested in beauty culture, gender, class, and the dynamics of race and social movements.

Leading historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America.