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BOOK EXCERPT:
This Study deals with intellectual property, in particular, trademarks and geographical indications, as an instrument not only for developing a strong and distinctive brand image for national products and services but also, through such a process, for creating a strong and distinctive nation brand, in both cases, with a view of gaining a competitive advantage in domestic, regional and world markets.
Product Details :
Genre |
: Law |
Author |
: World Intellectual Property Organization |
Publisher |
: WIPO |
Release |
: 2021-02-03 |
File |
: 78 Pages |
ISBN-13 |
: |
eBook Download
BOOK EXCERPT:
This Study deals with intellectual property, in particular, trademarks and geographical indications, as an instrument not only for developing a strong and distinctive brand image for national products and services but also, through such a process, for creating a strong and distinctive nation brand, in both cases, with a view of gaining a competitive advantage in domestic, regional and world markets.
Product Details :
Genre |
: Law |
Author |
: World Intellectual Property Organization |
Publisher |
: WIPO |
Release |
: 2016-11-11 |
File |
: 87 Pages |
ISBN-13 |
: |
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BOOK EXCERPT:
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html
Product Details :
Genre |
: Law |
Author |
: World Intellectual Property Organization |
Publisher |
: WIPO |
Release |
: 2021-04-23 |
File |
: 110 Pages |
ISBN-13 |
: 9789280530346 |
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BOOK EXCERPT:
This publication addresses the role of national systems of IP in the socio-economic development of emerging countries, notably through their impact on innovation.
Product Details :
Genre |
: |
Author |
: OECD |
Publisher |
: OECD Publishing |
Release |
: 2014-01-10 |
File |
: 198 Pages |
ISBN-13 |
: 9789264204485 |
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BOOK EXCERPT:
Written by internal counsel, for internal counsel: clear, concise and inspirational. Personifies that the “benefit of the bargain” is not simply a game of numbers. Ute Joas Quinn, Associate General Counsel Exploration and Production, Hess Corporation Spot on! A user-friendly book that I was using before I reached the end. It made me think more creatively about all my negotiations to come. A must-read for every current and future in-house counsel. Cyril Dumoulin, Senior Legal Counsel Global Litigation, Shell International A lively, entertaining work. A multi-faceted approach to the art of negotiation. A convincing demonstration of what it is about and how it actually works. Isabelle Hautot, General Counsel International Expertise, Orange Telecom A clear and most comprehensive, not to mention, practical, book on negotiation. I picked it up and could not put it down. Wolf Von Kumberg, former Associate General Counsel and European Legal Director, Northrop Grumman Corporation; Chairman of the Board of Management, Chartered Institute of Arbitrators; Director, American Arbitration Association; Member, ArbDB It has been such a pleasure to read what is destined to inspire in-house counsel and many others for negotiating deals and settlements. It covers the landscape from both theoretical and practical angles. I found myself nodding in recognition and agreement all along the way. Leslie Mooyaart, former General Counsel, KLM Royal Dutch Airlines; former Vice President and General Counsel, APM Terminals (Maersk); Chairman, The New Resolution Group
Product Details :
Genre |
: Law |
Author |
: Heather Ann Forrest |
Publisher |
: Kluwer Law International B.V. |
Release |
: 2017-03-15 |
File |
: 253 Pages |
ISBN-13 |
: 9789041146977 |
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BOOK EXCERPT:
Product Details :
Genre |
: South Asia |
Author |
: |
Publisher |
: |
Release |
: 2006 |
File |
: 690 Pages |
ISBN-13 |
: STANFORD:36105131547387 |
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BOOK EXCERPT:
Product Details :
Genre |
: Intellectual property (International law) |
Author |
: |
Publisher |
: |
Release |
: 2008 |
File |
: 200 Pages |
ISBN-13 |
: OSU:32437122775386 |
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BOOK EXCERPT:
Product Details :
Genre |
: Commercial policy |
Author |
: United Nations Conference on Trade and Development. Division on Transnational Corporations and Investment |
Publisher |
: |
Release |
: 1996 |
File |
: 606 Pages |
ISBN-13 |
: 9211125464 |
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BOOK EXCERPT:
Geographical indications of origin of intellectual property rights in Indonesia.
Product Details :
Genre |
: Copyright |
Author |
: Miranda Risang Ayu |
Publisher |
: |
Release |
: 2006 |
File |
: 242 Pages |
ISBN-13 |
: UOM:39015067805575 |
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BOOK EXCERPT:
The Global Innovation Index 2021 takes the pulse of the most recent global innovation trends and ranks the innovation ecosystem performance of 132 economies, while highlighting innovation strengths and weaknesses and particular gaps in innovation metrics. In its new Global Innovation Tracker section, the report draws on a select set of indicators, including the effects on research and development expenditures or access to innovation finance, to provide a perspective on the impact of COVID-19 on global innovation performance.
Product Details :
Genre |
: Law |
Author |
: World Intellectual Property Organization |
Publisher |
: WIPO |
Release |
: 2021-09-20 |
File |
: 226 Pages |
ISBN-13 |
: |