"The Strategic Alliances Fieldbook: The Art of Agile Alliances is for technology and professional services practitioners and executives seeking faster value from their partnerships as traditional alliances are changing rapidly in form and tempo. Digitising customer channels and internal operations has been a long-running initiative for most companies, and the global Covid-19 pandemic has accelerated the urgency and budgets associated with the digital transformations that technology and professional services companies support. The Strategic Alliances Fieldbook compiles a century of the authors' experience of leading joint businesses to solve the problem of how to go fast and avoid common issues that delay alliances. The reader will get a detailed analysis of professional services companies and technology companies and how the dynamics of their collective culture and operating model are shaped when working in partnership. The book provides a 'Blueprint': a library of methods that includes 15 templates which can be applied to accelerate any alliance. The book also includes 19 case studies to illustrate real-life situations. This book is particularly relevant to executives involved in partnership initiatives, specifically in professional services and technology firms, and can be read in conjunction with The Strategic Alliance Handbook by Mike Nevin"--

The Strategic Alliances Fieldbook: The Art of Agile Alliances is for technology and professional services practitioners and executives seeking faster value from their partnerships as traditional alliances are changing rapidly in form and tempo. Digitising customer channels and internal operations has been a long-running initiative for most companies, and the global COVID-19 pandemic has accelerated the urgency and budgets associated with the digital transformations that technology and professional services companies support. The Strategic Alliances Fieldbook compiles a century of the authors’ experience of leading joint businesses to solve the problem of how to go fast and avoid common issues that delay alliances. The reader will get a detailed analysis of professional services companies and technology companies and how the dynamics of their collective culture and operating model are shaped when working in partnership. The book provides a ‘Blueprint’: a library of methods that includes 15 templates which can be applied to accelerate any alliance. The book also includes 19 case studies to illustrate real-life situations. This book is particularly relevant to executives involved in partnership initiatives, specifically in professional services and technology firms, and can be read in conjunction with The Strategic Alliance Handbook by Mike Nevin.

Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the type of alliance they are seeking and the partner organisation(s) with whom they are working. Whether you are an alliance executive, responsible for the systems, strategy and performance of your organisation's alliancing programme or an alliance manager needing to ensure the success of a given partnership, The Strategic Alliance Handbook is an essential guide.

Covers research on strategic alliances, and serves to lay out a research agenda on collaborative strategy and alliance management. This book covers the theoretical foundations that guide work on inter-firm collaboration, ranging from sociological perspectives to real options theory to diverse traditions within organizational economics.

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specific topics, which include: Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles, Essentials of the hospitality marketing mix such as branding, advertising and business performance, Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing, Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel, Special marketing topics such as internal marketing and casino marketing. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. Book jacket.

When the landmark book Collaborative Leadership was first published in 1994, it described the premise, principles, and leadership characteristics of successful collaboration. The book outlined an innovative way of building partnerships to solve the civic problems too big for anyone to solve alone as well as a new type of leadership that brings together diverse stakeholders to solve a community's problems. While that book provides a much-needed framework for working together, The Collaborative Leadership Fieldbook offers nonprofit practitioners, community leaders, and public officials a practical, hands-on resource. It presents the tools needed for applying the lessons learned, powerful approaches that get results, and guidance for solving complex community problems. In clear and concise terms, the Fieldbook * Presents a wide range of tools and concepts that can be readily applied * Provides a comprehensive guide to collaboration from conception to implementation * Describes how to establish effective civic leadership development programs to support collaborative efforts * Contains stories and examples that clearly illustrate the book's concepts and tools * Helps readers find-quickly and easily-what they need for their specific situations

'It contains an impressive array of important and useful material that should be familiar to anyone interested in economic growth and change. . . the potential value to be gained from these collected works is great.' – James E. Pratt, Growth and Change Service activities are now acknowledged as key players in economic development, societal change and public policy worldwide. This exciting Handbook not only contributes to ongoing conceptual debates about the nature of service-led economies and societies; it also pushes back the frontiers of current critical thinking about the role of service activities in urban and regional development and the important research agendas that remain to be addressed. Drawing on both theory and case studies, the contributors are international experts who have written original and stimulating chapters from a number of different disciplinary perspectives. Each chapter seeks to raise awareness of, and to provoke debates about, the opportunities and challenges presented by the shift to service employment. Providing a truly interdisciplinary analysis, The Handbook of Service Industries will be invaluable to scholars specializing in services research, as well as students and researchers in the areas of economics, geography, business and management, sociology, public policy and planning. The policy-making community will also find the Handbook a relevant and useful resource.

The book helps investors, managers and decision makers in their assessment of investment targets in the industry and helps managers to identify, select, implement and integrate the optimal tools to improve the organization's performance for strategic planning and strategy formulation. The book also helps to understand investor perceptions and is based on the Strategic management tools with the case studies of the companies like Tata Starbucks for Strategic alliances, Flipkart for e-tailing, McDonalds for Franchising and TCS for Generic Strategies. The author has explained how the companies are able to create the brand image and customer loyalty in the internet world. This book helps the managers and decision makers in using Strategic management tools and techniques in the growth of the organization and the case studies are used to explain each tool.

Fresh perspectives and guidance for one of today's most essential business skills--negotiation Virtually every step in business involves negotiation of some kind, yet the actual process of conducting a successful negotiation is rarely taught. The Negotiation Fieldbook features proven as well as innovative strategies for handling each phase of negotiation with skill and confidence and provides yous with no-nonsense guidance that can be difficult, if not impossible, to find. The Negotiation Fieldbook explains how to create more value at the table by leading a negotiation first to collaboration and then to agreement. Offering concise, straightforward coverage of a topic too often shrouded in confusion and mystery, this hands-on book describes: Essentials negotiators must focus on to be successful How to sequence each move, from first to last Techniques for rescuing a negotiation that has "broken down"

A completely updated edition of the definitive guide for researchers in international management