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BOOK EXCERPT:
Translation and Multimodality: Beyond Words is one of the first books to explore how translation needs to be redefined and reconfigured in contexts where multiple modes of communication, such as writing, images, gesture, and music, occur simultaneously. Bringing together world-leading experts in translation theory and multimodality, each chapter explores important interconnections among these related, yet distinct, disciplines. As communication becomes ever more multimodal, the need to consider translation in multimodal contexts is increasingly vital. The various forms of meaning-making that have become prominent in the twenty-first century are already destabilising certain time-honoured translation-theoretic paradigms, causing old definitions and assumptions to appear inadequate. This ground-breaking volume explores these important issues in relation to multimodal translation with examples from literature, dance, music, TV, film, and the visual arts. Encouraging a greater convergence between these two significant disciplines, this text is essential for advanced students and researchers in Translation Studies, Linguistics, and Communication Studies.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Monica Boria |
Publisher |
: Routledge |
Release |
: 2019-10-17 |
File |
: 210 Pages |
ISBN-13 |
: 9781000681444 |
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BOOK EXCERPT:
Focusing on multimodality in translation studies, this edited volume provides insights into the trends and practices of multimodal translation in a variety of media. Divided into four main themes, the book explores audiovisual translation in digital media, multimodal translation of Chinese classics, multimodal design in website translation, and the use of paratexts in conference interpreting. Contributors draw on a diverse range of methods and theoretical models, including systemic functional multimodal discourse analysis, narrative theory, Skopos-functional theory, multimodal analysis of digital discourse, and corpus-based multimodal analysis. It covers important topics in media translation, ranging from emerging multimodal translation models to multimodal creativity in interlingual subtitling for social media and identity construction in the multimodal translation of food advertising. Through robust empirical studies, the book aims to shed light on the methodological development of multimodal translation in different media forms, including social media, websites, on-site interactions and books. The title will be of great value to scholars and students of linguistics, translation studies, multimodal discourse analysis and digital media.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Li Pan |
Publisher |
: Taylor & Francis |
Release |
: 2023-12-05 |
File |
: 297 Pages |
ISBN-13 |
: 9781003823926 |
eBook Download
BOOK EXCERPT:
Translation and Multimodality: Beyond Words is one of the first books to explore how translation needs to be redefined and reconfigured in contexts where multiple modes of communication, such as writing, images, gesture, and music, occur simultaneously. Bringing together world-leading experts in translation theory and multimodality, each chapter explores important interconnections among these related, yet distinct, disciplines. As communication becomes ever more multimodal, the need to consider translation in multimodal contexts is increasingly vital. The various forms of meaning-making that have become prominent in the twenty-first century are already destabilising certain time-honoured translation-theoretic paradigms, causing old definitions and assumptions to appear inadequate. This ground-breaking volume explores these important issues in relation to multimodal translation with examples from literature, dance, music, TV, film, and the visual arts. Encouraging a greater convergence between these two significant disciplines, this text is essential for advanced students and researchers in Translation Studies, Linguistics, and Communication Studies.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Monica Boria |
Publisher |
: Routledge |
Release |
: 2019-10-17 |
File |
: 212 Pages |
ISBN-13 |
: 9781000682144 |
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BOOK EXCERPT:
This book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. This three-dimensional view offers a holistic understanding of multimodal texts and their potential translation issues to help translators improve the way they communicate multimodally across languages and cultures. This book will appeal to researchers in the fields of translation studies, multimodality and pragmatics.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Sara Dicerto |
Publisher |
: Springer |
Release |
: 2017-11-28 |
File |
: 181 Pages |
ISBN-13 |
: 9783319693446 |
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BOOK EXCERPT:
This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Eija Ventola |
Publisher |
: John Benjamins Publishing |
Release |
: 2004 |
File |
: 268 Pages |
ISBN-13 |
: 158811595X |
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BOOK EXCERPT:
Nowadays, discourse analysis deals with not only texts but also paratexts and images; so do translation and interpreting studies. Therefore, the concept of multimodality has become an increasingly important topic in the subject areas of linguistics, discourse analysis and translation studies. However, up to now not much research has been done systematically on multimodal factors in translation and interpreting, and even less in exploring research models or methodologies for multimodal analysis in translation and interpreting. This book aims to introduce and apply different theories of the multimodal discourse analysis to the study of translations, with case studies on Chinese classics such as the Monkey King, Mulan and The Art of War, as well as on interpretations of up-to-date issues including the Chinese Belt and Road Initiatives and Macao tourism. The chapters reflect the first attempts to apply multimodal approaches to translation and interpreting with a special focus on Chinese-English translations and interpreting. They provide new understandings of transformations in the multimodal translation process and useful reference models for researchers who are interested in doing research of a similar kind, especially for those who are interested in looking into translations related to Chinese language, literature and culture.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Meifang Zhang |
Publisher |
: Routledge |
Release |
: 2020-12-29 |
File |
: 226 Pages |
ISBN-13 |
: 9781000320374 |
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BOOK EXCERPT:
This book explores the interplay between various semiotic modes in multimodal texts and the ways in which they are employed to express cultural translation, seeking to expand prevailing views of translation and adaptation in light of everchanging social realities. Drawing on work from multimodal discourse studies, translation studies and adaptation studies, Kohn and Weissbrod shed a light on the increasing prominence of the visual in multimodal texts in the act of translation in a broad sense, and specifically, in conveying cultural translation, broadly understood as the processes and experiences which communities and individuals undergo in the face of social and cultural upheavals which require them to become acquainted with new signs, uniquely encoded across different contexts. Each example showcases individual sociocultural domains while also engaging in the active role of the audience and the respective spaces these works inhabit. The book brings together work from translation and adaptation studies and multimodality and opens up avenues for new research, making it of interest to scholars in these disciplines as well as fields such as media studies, migration studies and cultural studies.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Ayelet Kohn |
Publisher |
: Taylor & Francis |
Release |
: 2023-03-31 |
File |
: 201 Pages |
ISBN-13 |
: 9781000846119 |
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BOOK EXCERPT:
The Routledge Handbook of Translation and Cognition provides a comprehensive, state-of-the-art overview of how translation and cognition relate to each other, discussing the most important issues in the fledgling sub-discipline of Cognitive Translation Studies (CTS), from foundational to applied aspects. With a strong focus on interdisciplinarity, the handbook surveys concepts and methods in neighbouring disciplines that are concerned with cognition and how they relate to translational activity from a cognitive perspective. Looking at different types of cognitive processes, this volume also ventures into emergent areas such as neuroscience, artificial intelligence, cognitive ergonomics and human–computer interaction. With an editors’ introduction and 30 chapters authored by leading scholars in the field of Cognitive Translation Studies, this handbook is the essential reference and resource for students and researchers of translation and cognition and will also be of interest to those working in bilingualism, second-language acquisition and related areas.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Fabio Alves |
Publisher |
: Taylor & Francis |
Release |
: 2020-05-31 |
File |
: 585 Pages |
ISBN-13 |
: 9781351712460 |
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BOOK EXCERPT:
The Routledge Handbook of Translation Studies provides a comprehensive, state-of-the-art account of the complex field of translation studies. Written by leading specialists from around the world, this volume brings together authoritative original articles on pressing issues including: the current status of the field and its interdisciplinary nature the problematic definition of the object of study the various theoretical frameworks the research methodologies available. The handbook also includes discussion of the most recent theoretical, descriptive and applied research, as well as glimpses of future directions within the field and an extensive up-to-date bibliography. The Routledge Handbook of Translation Studies is an indispensable resource for postgraduate students of translation studies.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Carmen Millán |
Publisher |
: Routledge |
Release |
: 2013-03-05 |
File |
: 592 Pages |
ISBN-13 |
: 9781136242151 |
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BOOK EXCERPT:
Writing Changes moves beyond restrictive thinking about composition to examine writing as a material and social practice rich with contradictions. It analyzes the assumed dichotomy between writing and multimodal composition (which incorporates sounds, images, and gestures) as well as the truism that all texts are multimodal. Organized in four sections, the essays explore • alphabetic text and multimodal composition in writing studies • specific pedagogies that place writing in productive conversation with multimodal forms • current representations of writing and multimodality in textbooks, of instructors' attitudes toward social media, and of writing programs • ideas about writing studies as a discipline in the light of new communication practices Bookending the essays are an introduction that frames the collection and establishes key terms and concepts and an epilogue that both sums up and complicates the ideas in the essays.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Pegeen Reichert Powell |
Publisher |
: Modern Language Association |
Release |
: 2020-04-01 |
File |
: 351 Pages |
ISBN-13 |
: 9781603294751 |